Rafay Siddiqui

Rafay Siddiqui Email and Phone Number

Senior Brand Manager - Surface Care @ Colgate-Palmolive
Pakistan
Rafay Siddiqui's Location
Pakistan, Pakistan
About Rafay Siddiqui

LUMS MBA distinction holder and FMCG marketer with experience of brand and trade marketing along with a proven academic and professional track record. Passionate about data analysis, graphics designing and video editing.

Rafay Siddiqui's Current Company Details
Colgate-Palmolive

Colgate-Palmolive

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Senior Brand Manager - Surface Care
Pakistan
Employees:
30440
Rafay Siddiqui Work Experience Details
  • Colgate-Palmolive
    Senior Brand Manager - Surface Care
    Colgate-Palmolive
    Pakistan
  • Colgate-Palmolive
    Senior Brand Manager - Fabric Care
    Colgate-Palmolive Mar 2024 - Present
    Karāchi, Sindh, Pakistan
    • Currently managing the P&L of Brite - CP's largest brand• Led the brand to become the 2nd largest detergent brand of Pakistan• Successfully launched ‘Brite Sab Right Kardega 3.0’ IMC campaign with new TVCs, DVCs and POSM drive.
  • Colgate-Palmolive
    Brand Manager - Fabric Care
    Colgate-Palmolive Jan 2023 - Feb 2024
    Karāchi, Sindh, Pakistan
    • Delivered double digit volume and value growth in 2023 on Brite• Conducted multiple DDS drives for Brite across the nation for trial generation.• Planned and executed multiple modern trade activation campaigns for trial generation of Brite's large SKUs.
  • Colgate-Palmolive
    Assistant Brand Manager - Fabric Care
    Colgate-Palmolive Aug 2021 - Dec 2022
    Karāchi, Sindh, Pakistan
    • Launched the ‘Brite Sab Right Kardega 2.0’ mega IMC campaign with new revamped packaging, TVCs, DVCs, POSM drive and interception activity on 130+ stores, while hosting 10 launch events across Pakistan. • Won a bronze Effie Award in 2023 for the new campaign – the first ever for Colgate-Palmolive (Pakistan) Ltd.
  • Colgate-Palmolive
    Assistant Brand Manager - In-Store
    Colgate-Palmolive Feb 2021 - Dec 2021
    Karāchi, Sindh, Pakistan
    • Spearheaded in-store visibility launch plans of Protex, Brite Anti-Bacterial and Max Scrub in modern trade.
  • Colgate-Palmolive
    Management Trainee
    Colgate-Palmolive Sep 2020 - Feb 2021
    Karāchi, Sindh, Pakistan
    • Served as the in-store champion of Colgate-Palmolive for all the brands across modern trade nationally, overseeing in-store artwork along with structural designs of gondolas, FSUs, podiums etc.
  • Colgate-Palmolive
    Marketing Intern
    Colgate-Palmolive Jun 2019 - Aug 2019
    Karachi
    • Covered 34 modern trade stores as mystery shopper to track in-store visibility and placement vis-a-vis competitors.• Designed creatives and suggested ideas to improve in-store visibility across all four categories.• Selected as Best Intern and was offered a full-time position a year later.
  • Greenstar Social Marketing Pakistan (Guarantee) Limited
    Assistant Brand Manager - Fmcg
    Greenstar Social Marketing Pakistan (Guarantee) Limited Nov 2016 - Jul 2018
    Karachi
    • Achieved 27% YoY growth in top line in the first full year in capacity.• Launched 6 SKUs within a span of 8 months which included developing go-to-market plans, promotional material, financials and packaging.• Formulated sales incentives and did budgeting to push team to achieve 106% achievement in FY18.
  • Macpac Films Ltd
    Sales And Marketing Executive
    Macpac Films Ltd Jul 2015 - Nov 2016
    Karachi
    ▪ Developed 3 new accounts for flexible packaging from pharma and FMCG industries.▪ Designed 2 annual reports and revamped the company website.▪ Worked on feasibility of new venture plans of the company
  • Sanofi
    Finance Intern
    Sanofi Jun 2014 - Jul 2014
    Karachi
    Controlling Department - Industrial AffairsAnalyzed sales, costing, and CAPEX data to assist the team in its successful annual regional reporting mission.
  • Kfc Pakistan
    Finance Intern
    Kfc Pakistan Jul 2012 - Aug 2012
    Karachi
    Working in the Finance department, learnt about the suppliers, supply chain system, food costing and inventory control of KFC and Indulge restaurants in the South region.

Rafay Siddiqui Education Details

Frequently Asked Questions about Rafay Siddiqui

What company does Rafay Siddiqui work for?

Rafay Siddiqui works for Colgate-Palmolive

What is Rafay Siddiqui's role at the current company?

Rafay Siddiqui's current role is Senior Brand Manager - Surface Care.

What schools did Rafay Siddiqui attend?

Rafay Siddiqui attended Lahore University Of Management Sciences, Koç University, Institute Of Business Administration, St. Patrick's High School, Karachi, St. Michael's Convent School, Karachi, Seedling Public School.

Who are Rafay Siddiqui's colleagues?

Rafay Siddiqui's colleagues are Diana Gomez, Claudia Olvera Gómez, Anna Chryszczanowicz, Antonio Gomez, Xochitl Benitez, Joanna Ł., Rohan Parab.

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