• Currently managing the P&L of Brite - CP's largest brand• Led the brand to become the 2nd largest detergent brand of Pakistan• Successfully launched ‘Brite Sab Right Kardega 3.0’ IMC campaign with new TVCs, DVCs and POSM drive.

• Delivered double digit volume and value growth in 2023 on Brite• Conducted multiple DDS drives for Brite across the nation for trial generation.• Planned and executed multiple modern trade activation campaigns for trial generation of Brite's large SKUs.

• Launched the ‘Brite Sab Right Kardega 2.0’ mega IMC campaign with new revamped packaging, TVCs, DVCs, POSM drive and interception activity on 130+ stores, while hosting 10 launch events across Pakistan. • Won a bronze Effie Award in 2023 for the new campaign – the first ever for Colgate-Palmolive (Pakistan) Ltd.

• Spearheaded in-store visibility launch plans of Protex, Brite Anti-Bacterial and Max Scrub in modern trade.

• Served as the in-store champion of Colgate-Palmolive for all the brands across modern trade nationally, overseeing in-store artwork along with structural designs of gondolas, FSUs, podiums etc.

• Covered 34 modern trade stores as mystery shopper to track in-store visibility and placement vis-a-vis competitors.• Designed creatives and suggested ideas to improve in-store visibility across all four categories.• Selected as Best Intern and was offered a full-time position a year later.

• Achieved 27% YoY growth in top line in the first full year in capacity.• Launched 6 SKUs within a span of 8 months which included developing go-to-market plans, promotional material, financials and packaging.• Formulated sales incentives and did budgeting to push team to achieve 106% achievement in FY18.

▪ Developed 3 new accounts for flexible packaging from pharma and FMCG industries.▪ Designed 2 annual reports and revamped the company website.▪ Worked on feasibility of new venture plans of the company

Controlling Department - Industrial AffairsAnalyzed sales, costing, and CAPEX data to assist the team in its successful annual regional reporting mission.

Working in the Finance department, learnt about the suppliers, supply chain system, food costing and inventory control of KFC and Indulge restaurants in the South region.