Co-Founder And Managing Partner
CurrentWith a few partners we founded the company Mwingi Kenya Ltd., a start-up that aims to establish an innovative Franchise Retail Business in rural Kenya. Mwingis customers belong to the so-called “base of the pyramid (BoP)” population which is the poorest group of people in the world who live on less than USD 2.50 a day. Because there are no tarmac roads they don’t have reliable access to essential and affordable products and have to pay high prices which is creating an ongoing cycle of… Show more With a few partners we founded the company Mwingi Kenya Ltd., a start-up that aims to establish an innovative Franchise Retail Business in rural Kenya. Mwingis customers belong to the so-called “base of the pyramid (BoP)” population which is the poorest group of people in the world who live on less than USD 2.50 a day. Because there are no tarmac roads they don’t have reliable access to essential and affordable products and have to pay high prices which is creating an ongoing cycle of poverty.Mwingi aims to solve this problem through an innovative franchise model, aggregating the demand of entire communities and establishing a reliable supply chain. Mwingi provides essential and affordable products and in addition supports local entrepreneurship. Mwingi is not an NGO but a profit-oriented organization. This is essential to scale up to hundreds or even thousands of shops. The goal is to achieve both highest impact for the people as well as sustainable profitability. Show less
