Andrew Howard Email & Phone Number

Godalming, Surrey, Gu7 1He

As Head of Marketing, Andrew oversees the Markting, Digital and Audience Development elements of UK Productions Ltd.Andrew additionally holds the position of Head of Audiences, Marketing and Sales at Blackpool's iconic Grand Theatre, and has been with the company for over 22-years leading audience insight developments. Andrew's experience in Digital is extensive, working with leading agencies in Sales Revenue and Artificial Intellegence. Working with leading companies in their field worldwide such as, Activity Stream, crowdEngage, Spektrix, the Evergreen Agency, and many more.Audience Development practice includes working with The Audience Agency who enable cultural organisations to use national data to increase their relevance, reach and resilience. The Audience Agency is funded by the Arts Council England, as a Sector Support Organisation, to lead on supporting cultural organisations to gain a deeper understanding of current and potential audiences. Additional partnership include working with Katy Rains and Alan McGregor at Indigo on specific Audience Development projects (Customer Analysis). Indigo empowers the cultural sector to increase engagement with audiences and visitors through pragmatic problem-solving, and (vital) insights. The projects involved obtaining a real understanding of needs to better understand audiences, improve our work and to think bigger.Other areas include; large scale Website Build/Developments, and Customer Experience Design (UX/User Journey) Development, working within the Entertainment and high-end Hospitality Industry (Customer Services and Journey).Most importantly, Andrew believes that we can work together to build a stronger sector in an open, collaborative approach so that we are all constantly sharing and learning.

Blackpool, England, United Kingdom

The Grand was opened on July 23 1894 by Thomas Sergenson, Blackpool’s first successful theatrical manager. Sergenson immediately dubbed the theatre ‘Matcham’s Masterpiece‘, a title that is even more merited now that there are few surviving examples of the work of Frank Matcham, the leading Victorian theatre architect.

Blackpool, United Kingdom

The Grand was opened on July 23 1894 by Thomas Sergenson, Blackpool’s first successful theatrical manager. Sergenson immediately dubbed the theatre ‘Matcham’s Masterpiece‘, a title that is even more merited now that there are few surviving examples of the work of Frank Matcham, the leading Victorian theatre architect.

Blackpool, United Kingdom

Provide Online and Offline Sales & Marketing StrategiesCreating Effective Advertising Campaigns Online and OfflineCreating complete ecommerce Strategies and Analysis of Online Statistics and Sales Online and Offline Marketing of over 400 Performances per YearEcommerce – Email Marketing DevelopmentDesign of Marketing Publicity MaterialCompile Online Pricing StrategiesHelp Develop and Execute the Business Plan (Online and Offline Marketing Strategy)Develop and Maintain Online Customer Service Polices and ProceduresWorking with Theatrical Producers, PR/Marketing Agencies, Graphic and Online Designers Contract negotiations with suppliers (All media online and offline, external design agencies etc)Previous position held within the company: Group Sales Manager, Education Manager

Lytham St Annes

• Planning, Organising and Marketing Accommodation, Catering and other Hotel Services • Training (Investors in People), Develop Customer Care Policy and Services• Supervising Maintenance Programmes, Suppliers, Furnishings and Interior Designers • Negotiations with Tour Operators and Agencies• Organising Wedding Shows and Special Events• Financial Analysis to ensure that the Profit Targets and Margins are Achieved• Recruiting, Training and Managing the workforce (Permanent, Part-Time or Seasonal Employees) which included Estimating Staff Requirements, Planning Work Schedules etc • Complying with Laws governing Licensing, Health and Safety and other Regulations • Ensuring the Efficient Provision of Services to guests, such as Accommodation, Food, Beverage and Entertainment

Blackpool

• Staff Supervision on a day-to-day basis, ensuring achievement of tasks through delegation, monitoring, evaluating and training• Assisted in the completion of weekly food and beverage rosters• Operational Standards Management, Catering Operation enforcement of all Health and Safety and Hygiene Legislative requirements • Maintenance of all Record Systems on a Daily Basis, ensuring all Promotional Material was current • To undertake Stock Takes, ensure all items bought were documented and that all stock was secure• Cash Management, maintaining till procedures and systems, ensuring that all cash was Secured, Recorded and Banked according to Set Procedures• Act as Duty Manager when the Manager was not on the premises

First Diploma, First Diploma In Hotel & Catering

Education record