Alejandro Flores Email & Phone Number

New York, Ny, Us

New York, New York

New York, New York, United States

United States

Cross-functional and results-oriented digital advertising leader with both a business and operational mindset focused on inventory growth and efficiency. Strong understanding of content partner relationship management and DAI integration efforts. Effective liaison between Sales and Engineering groups. Over 20+ yrs. experience combined across top multi-media companies such as: * Katz Media * PAXTV/NBCU * Fox Television * Gorilla Nation * Comcast/NBCU

Philadelphia, Pennsylvania

As a Senior Manager, I communicated the team's projects/tasks, blockers/successes, data analytics, and roadmap to stakeholders and executives via a monthly forum. Lead the Comcast's efforts to transition to FreeWheel across the digital platforms.Key Accomplishments:✔Lead first ever MVPD DAI integration with our Wholesale team. ✔Served as the Project Manager for multiple front-end projects by using data insights to unify the video inventory. ✔Oversaw content partner’s Dynamic Ad Integration (DAI) efforts by providing a competitive analysis for efficiency.✔Lead collaborative efforts and other technology initiatives around the digital IP video advertising user experience. ✔Lead user experience monitoring system integration & data for our digital platforms.

During my tenure, I initiated and led a user experience (UEX) "task force" around the online video advertising and created a more proactive process. I also built out an updated and improved support workflow, which headed to faster resolution times.Key Accomplishments:✔Developed new X1 specific advertising products for promotional and sales teams. ✔Liaised as the Project Management Lead for integrating content partners onto digital platforms with DAI capabilities.✔Spearheaded as the resident expert on front-end video digital advertising integrations, processes, and workflows.✔Directed in unifying and expanding the video advertising inventory pool via player, systems, and ad operations upgrades.✔Led and oversaw the project for integrating new systems such as FreeWheel to improve advertising technology stack.✔Articulately and effectively communicated projects, wins, roadmaps, and timeframes with multiple internal/external audiences and executives.

Greater Philadelphia Area

Throughout my leadership, I developed and maintained remnant vendor relationships and contract negotiations leading to additional revenue. I was responsible for developing and introducing new video products to internal sales teams for flexibility and efficacy.Key Accomplishments:✔Monitored practices and procedures and coordinated cost-effectiveness. ✔Demonstrated excellent leadership in evaluating new technologies to ensure cost and operational effectiveness.✔Provided direct judgment while modifying training program for internal teams on Auditude and video workflow. ✔Identified growth opportunities by leading residential expert of internal video ADS, CMS processes, and procedures. ✔Executed the transitioning of CDE digital publishers and platforms onto Auditude which is a Video Advertising ADS.

Greater Philadelphia Area

As a dedicated Manager, I initiated a detailed pacing schedule, which has aided in delivery and performance increase across all campaigns. Also, I worked closely with internal teams to ensure revenue opportunities were maximized. Key Accomplishments:✔Prepared and generated daily reports in relation to the projects and other issues.✔Communicated revenue and delivery updates to internal teams and external partners. ✔Liaised advertising and internal teams by providing advertising support and direction to internal product teams around video advertising. ✔Key in executing video planning inventory estimations and presentations for internal business and sales teams. ✔Developed process flows, optimization techniques, and more efficient publisher management solutions that increased advertising revenue.

Greater New York City Area

In managing Advertising operations, I ensured and checked the advertising quality while managing 40-50 live campaigns on average to ensure full delivery. I also oversaw the team and managed the online inventory for 55+ publishers that made the Craveonline.com network.Key Accomplishments:✔Worked closely with business development, marketing department, and tech teams to resolve client issues/concerns. ✔Maintained a strong and positive outlook and attitude within a startup environment to adapt to varied conditions.✔Worked along with Sales to improve STR and CTR across all campaigns while ensuring an emphasis on performance.

Greater Philadelphia Area

Greater Philadelphia Area

Greater New York City Area

Greater New York City Area

Business/Architectural Drafting

Personal Branding

Goal Setting

Messaging To Management

Business Writing Skills