Alex Peña Email & Phone Number

Scottsdale, Arizona, Us

Sectigo, a rebrand of Comodo CA. Sectigo is a cybersecurity technology leader providing digital identity solutions, including TLS/SSL certificates, web security, DevOps, IoT, and enterprise-grade PKI management. As the world's largest commercial Certificate Authority, with more than 700,000 customers worldwide and 20 years of experience delivering online trust solutions, Sectigo provides proven public and private trust solutions for securing web servers, digital identities, connected devices, and applications.

Scottsdale, Arizona, Us

Bloomfield, New Jersey, Us

The only true statement about cyber-attacks is that it is not a matter of “if you will get attack but when”.. Comodo Cybersecurity delivers an innovative cybersecurity platform that renders threats useless, across the LAN, web and cloud.* Primary stakeholder in developing and driving the messaging, content, research, go-to-market plan, sales empowerment resources and overall marketing strategy for the Comodo cWatch Web product – a fully managed website security solution.

San Jose, Ca, Us

Cisco is ranked No. 1 provider of Security Appliances in all of Latin America (LatAm), measured by vendor revenue. It has been the leader for security appliances in Brazil since 2012 and in Mexico since 2009.* Tasked with ideating, implementing, and executing multiple B2B marketing initiatives (Lead Gen + Demand Gen) for CISCO LatAm Value Add Reselling (VAR) partners.* Handled marketing initiatives for 30+ partners by collaborating with cross functional teams and C-level executives inclusive of internal sales teams, technical engineers and third party agencies.* Initiatives increased partner pipeline and strengthened CISCO's position as the leader in Latin America by contributing to its 5.7% market share increase in comparison to the same period the year before.

Freehold, New Jersey, Us

* Assist in conceptualizing and implementing the Cenntro Auto Hub Ambassador program to establish its customer service structure.* Supervised and assisted in properly allocating marketing budgets of 1M+ across the marketing mix with measurable ROI.* Conceptualized, created and designed alongside VP, company sales and marketing brand guidelines, training manuals, and sales tools.* Lead and develop the overhaul of company website and all of its graphic design and content to ensure the mission, vision, strategy and positive engagement of user.

* Design and Implement multi-channel marketing strategies for restaurants and bars.* Develop strategic and nuanced understanding of client customer base and audience as well as segmenting and prioritizing future audiences.* Increased positive client service to increase overall Yelp reviews 20% (= 1 star).* Supervised implementation of content throughout 10+ Twitter accounts and helped each store to go viral. Created 30 day content campaigns to drive unique visitor/users (Google).* Responsible for client’s overall brand strategy, positioning and messaging as well as the development and execution of all marketing campaigns through supervision of up to 5 associate marketing managers.* Manage internal and external communications through content marketing, PR and other channels.* Lead and develop extremely positive culture among the team marketing to ensure the mission, vision, strategy and opportunity of each client.* Streamlined all marketing campaigns by developing, training and mentoring a marketing associate structure which is presently overseen and managed remotely.

A progressive career assuming a variety of game changing roles (sample client list below). An entrepreneurial mindset and ability to scope partnership opportunities transformed the company into an industry innovator by targeting the acculturated market through experiential experiences and influencer marketing.

Waterloo, Ontario, Ca

* Assisted in the LatAm outreach marketing campaign ‘Blackberry Insider Campaign’ through the development of the story: provide customers with access to cultural/social influencers to find and share relevant information about what is trending.* Cultivate and develop influencer relationships and assist in the creative development of media campaigns along TV, on-offline, and billboard campaigns.* Campaign assisted brand in obtaining 35.8% of market share – number one in its category within LatAm.

London, Gb

* Responsible for the design, development and execution of the brand awareness campaign within Diageo Spirit brands: Ciroc Vodka and Johnnie Walker.* Activate an influencer campaign that encompassed a series of 10 events that connected influencers with the brands.* Executed full production and logistic planning by managing the budget and schedules, organizing production, coordinating with event rentals, graphic designer, printer, display production company, etc* Created all content, for brand corporate approval and administer to press and social media sites to ensuring that brand guidelines are adhered.* Utilizing a deep expertise in consumer promotion, experiential marketing, and public relations was able to increase distribution and sales 57% within targeted market in a 3 month period.

Education record

Education record