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"Understanding YOU, to build IT better, & make US all awesome"Extremely Curious | Tech Enthusiast | Creative | Data Nerd | Design Thinker | Growth Hacker | Visual Learner | Adaptable | Problem Solver | Explorer The diversity of my experience across various categories and disciplines has shaped my unique point of view on strategy development and creativity. Being a change agent passionate about technology and its ability to address consumer pain points has truly bolstered my innate ability to align sales and marketing without compromise; which in today’s landscape, is a necessity. Able to uncover opportunities for steady growth and positive ROI by designing marketing & communications programs that differentiate brands through keen consumer insight. With my entrepreneurial mindset and broad cultural perspective I can be an effective audience ‘sharpshooter’ leveraging market segmentation via effective data analysis.I walk into every engagement with excitement, drive, dedication and an observant mind – ready to collaborate with team members via encouragement and contribution. Keen on being able to identify team strengths and weaknesses to nourish internal growth respectively.Fun Facts: I love to ride my custom bopper (motorcycle type for those who may not know what that is) on long journeys. Taking different local roads to see where it will take me, with no GPS to steer me back home other than intuitive observant landscape skills. Not a real ‘work-out ‘nut yet a firm believer in starting my days in the early morning with a 45 minute physical ‘ jump start’ allowing my body to catch up with my mind.
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Director Of Product MarketingSectigo Jun 2021 - PresentScottsdale, Arizona, UsSectigo, a rebrand of Comodo CA. Sectigo is a cybersecurity technology leader providing digital identity solutions, including TLS/SSL certificates, web security, DevOps, IoT, and enterprise-grade PKI management. As the world's largest commercial Certificate Authority, with more than 700,000 customers worldwide and 20 years of experience delivering online trust solutions, Sectigo provides proven public and private trust solutions for securing web servers, digital identities, connected devices, and applications. -
Sr. Manager, Product MarketingSectigo Sep 2019 - May 2021Scottsdale, Arizona, Us
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Product Marketing ManagerComodo Nov 2017 - Aug 2019Bloomfield, New Jersey, UsThe only true statement about cyber-attacks is that it is not a matter of “if you will get attack but when”.. Comodo Cybersecurity delivers an innovative cybersecurity platform that renders threats useless, across the LAN, web and cloud.* Primary stakeholder in developing and driving the messaging, content, research, go-to-market plan, sales empowerment resources and overall marketing strategy for the Comodo cWatch Web product – a fully managed website security solution. -
Latam Marketing ManagerCisco Jun 2016 - Nov 2017San Jose, Ca, UsCisco is ranked No. 1 provider of Security Appliances in all of Latin America (LatAm), measured by vendor revenue. It has been the leader for security appliances in Brazil since 2012 and in Mexico since 2009.* Tasked with ideating, implementing, and executing multiple B2B marketing initiatives (Lead Gen + Demand Gen) for CISCO LatAm Value Add Reselling (VAR) partners.* Handled marketing initiatives for 30+ partners by collaborating with cross functional teams and C-level executives inclusive of internal sales teams, technical engineers and third party agencies.* Initiatives increased partner pipeline and strengthened CISCO's position as the leader in Latin America by contributing to its 5.7% market share increase in comparison to the same period the year before. -
Director Of MarketingCenntro Automotive Corporation Oct 2015 - May 2016Freehold, New Jersey, Us* Assist in conceptualizing and implementing the Cenntro Auto Hub Ambassador program to establish its customer service structure.* Supervised and assisted in properly allocating marketing budgets of 1M+ across the marketing mix with measurable ROI.* Conceptualized, created and designed alongside VP, company sales and marketing brand guidelines, training manuals, and sales tools.* Lead and develop the overhaul of company website and all of its graphic design and content to ensure the mission, vision, strategy and positive engagement of user. -
Marketing DirectorBarrio Foods Aug 2012 - Oct 2015* Design and Implement multi-channel marketing strategies for restaurants and bars.* Develop strategic and nuanced understanding of client customer base and audience as well as segmenting and prioritizing future audiences.* Increased positive client service to increase overall Yelp reviews 20% (= 1 star).* Supervised implementation of content throughout 10+ Twitter accounts and helped each store to go viral. Created 30 day content campaigns to drive unique visitor/users (Google).* Responsible for client’s overall brand strategy, positioning and messaging as well as the development and execution of all marketing campaigns through supervision of up to 5 associate marketing managers.* Manage internal and external communications through content marketing, PR and other channels.* Lead and develop extremely positive culture among the team marketing to ensure the mission, vision, strategy and opportunity of each client.* Streamlined all marketing campaigns by developing, training and mentoring a marketing associate structure which is presently overseen and managed remotely.
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Marketing DirectorNulife Entertainment May 1997 - Oct 2012A progressive career assuming a variety of game changing roles (sample client list below). An entrepreneurial mindset and ability to scope partnership opportunities transformed the company into an industry innovator by targeting the acculturated market through experiential experiences and influencer marketing. -
Latam Brand ManagerBlackberry Nov 2011 - Sep 2012Waterloo, Ontario, Ca* Assisted in the LatAm outreach marketing campaign ‘Blackberry Insider Campaign’ through the development of the story: provide customers with access to cultural/social influencers to find and share relevant information about what is trending.* Cultivate and develop influencer relationships and assist in the creative development of media campaigns along TV, on-offline, and billboard campaigns.* Campaign assisted brand in obtaining 35.8% of market share – number one in its category within LatAm. -
Brand ManagerDiageo May 2011 - Nov 2011London, Gb* Responsible for the design, development and execution of the brand awareness campaign within Diageo Spirit brands: Ciroc Vodka and Johnnie Walker.* Activate an influencer campaign that encompassed a series of 10 events that connected influencers with the brands.* Executed full production and logistic planning by managing the budget and schedules, organizing production, coordinating with event rentals, graphic designer, printer, display production company, etc* Created all content, for brand corporate approval and administer to press and social media sites to ensuring that brand guidelines are adhered.* Utilizing a deep expertise in consumer promotion, experiential marketing, and public relations was able to increase distribution and sales 57% within targeted market in a 3 month period.
Alex Peña Skills
Alex Peña Education Details
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Product Marketing Alliance -
New Jersey Institute Of Technology
Frequently Asked Questions about Alex Peña
What company does Alex Peña work for?
Alex Peña works for Sectigo
What is Alex Peña's role at the current company?
Alex Peña's current role is Director Product Marketing.
What is Alex Peña's email address?
Alex Peña's email address is ap****@****ock.com
What is Alex Peña's direct phone number?
Alex Peña's direct phone number is +197361*****
What schools did Alex Peña attend?
Alex Peña attended Product Marketing Alliance, New Jersey Institute Of Technology.
What skills is Alex Peña known for?
Alex Peña has skills like Marketing, Entertainment, Talent Booking, Television, Social Media Marketing, Music Industry, Social Media, Digital Media, Public Relations, Broadcast, Radio, A&r.
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