Strategy & Insights Consultant
Ecuador
Spearheaded brand strategy, visual identity, and value proposition projects, enhancing client brands and driving market differentiation.Managed key blue-chip clients, fostering strong, ongoing client relationships.Conducted detailed consumer research through one-on-one interviews and focus groups, uncovering vital consumer trends and insights.Led co-creation workshops, translating consumer insights into actionable strategies for branding, communication, and product development.Managed and expanded a research and accounts team, cultivating a collaborative environment and enhancing team capabilities.Pioneered the firm’s neuro-research division, integrating EEG, eye tracking, and facial coding to evaluate consumer responses to products, packaging, and advertising