Marissa Ranalli Zapata Email and Phone Number
Marissa Ranalli Zapata's Location
New York, New York, United States, United States
Marissa Ranalli Zapata's Contact Details
Marissa Ranalli Zapata work email
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Marissa Ranalli Zapata personal email
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Marissa Ranalli Zapata phone numbers
About Marissa Ranalli Zapata
Expertise in strategic, integrated partnerships, business development, and project management. Over 13 years forging high impact and revenue generating partnerships to tackle today's challenges. Career highlights include registering 120,000+ people to vote through influential corporate partnerships at When We All Vote, leading the COVID-19 rapid response communications for Certified B Corporations at B Lab, and building a chatbot messenger to communicate with 440,000+ people about volunteering and social change at DoSomething.org.
Marissa Ranalli Zapata's Current Company Details
Marissa Ranalli Zapata Work Experience Details
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Executive DirectorFree Our Vote Jun 2024 - PresentNew York, United StatesMillions of people with past convictions are able to vote, but due to complex, often discriminatory, state laws, far too many people are left out of our shared democracy. Free Our Vote is a tech nonprofit that develops innovative solutions to restore voting rights for people with past convictions. We collect and analyze disparate sets of data across court and voting systems to identify people with past convictions that are eligible to vote. We then conduct direct voter outreach in coordination with local partners. Free Our Vote is an evidence-based organization - we rely on rigorous testing to measure the effectiveness of our approach. In 2024, we aim to re-enfranchise 300,000 voters. We hope you will join us.
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Director Of Corporate PartnershipsCivic Nation May 2021 - Jun 2024New York, United StatesCivic Nation builds movements and drives change on today's most pressing issues. We are a non-profit ecosystem for high-impact organizing and education initiatives like Former First Lady Michelle Obama's When We All Vote, President Biden's It's On Us, ALL IN Campus Democracy Challenge, and We The Action to build a more inclusive, equitable America. I am responsible for the vision, strategy, execution, and growth of the corporate partnership program to generate impact and revenue necessary to achieve Civic Nation's mission and organizational goals. Responsibilities:1) Spearhead strategies, execution, and growth of the corporate partnership program, resulting in national awareness/advocacy campaigns, employee engagement initiatives, and consulting services. 2) Manage over 100 corporate partners, from Fortune 500 companies to startups. Align with and advance company's ESG, CSR, DEIB, and policy objectives through tailored partnerships. Notable partners include Amazon, Comcast, J.Crew, Lyft, Match Group, Patagonia, and Yelp.3) Achieve fundraising goals. Charitable contributions recently secured from industry leaders such as Airbnb, Dell Technologies, Google Fiber, and Verizon.4) Team leadership, including co-lead on annual OKR and budgeting process. Report directly to the Chief Strategy Officer and CEO.Highlights:1) 120,000+ voter registrations via corporate partnerships2) 90 corporations to endorse the Freedom to Vote Act3) Raised $3 million in funding from grants, charitable contributions, and co-ventures4) Funded 5 CBOs to enroll communities into the Affordable Connectivity Program -
Deputy Director, Strategic PartnershipsCivic Nation Jan 2021 - May 2021Highlight: Built a corporate partner and voting rights coalition to recruit and organize 90 corporate partners to sign onto a Freedom to Vote support letter sent to members of Congress. More found at https://www.freedomtovoteact.
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Deputy Director Of Strategic PartnershipsWhen We All Vote Jun 2020 - Jan 2021Honored to have joined Former First Lady Michelle Obama's When We All Vote's mission to champion voter education, engagement, mobilization, and participation in each and every election. In our efforts to close the race and age gap, my portfolio of corporate partners registered over 45,000 people to vote and assisted an additional 74,000 people in their voter registration journey. Highlights:1. Built and implemented corporate partnership strategy from the ground-up.2. Managed 146 corporate partners.3. Trained to over 5,000 employees and volunteers to lead voter registration efforts in their communities.4. Facilitated of over $1 million in corporate gifts and developed a corporate giving structure.5. Developed structured, sustainable communication and operational work streams to deliver timely, accurate voting information to expansive partner network. -
Consultant, Head Of MarketingSendthanksnow Apr 2020 - Jun 2020New York City Metropolitan AreaIn light of COVID-19, launched the first gratitude platform that connected people who want (and are able) to give with those who deserve it most, our frontline and essential workers.1. Launched owned channels (social media, email, and SMS) and integrated marketing partnerships to build brand awareness & adoption of platform. 2. Developed comprehensive user experience via multi-channel communication strategy. 3. Collaborated with design, engineering, and product to build a cohesive brand narrative. -
Head Of Brand Marketing (Us & Canada)B Lab Dec 2019 - May 2020Greater New York City AreaB Lab is the movement redefining capitalism and reinventing the role of business as a force for good. With over 3,000 & growing B Corps from 70+ countries, across 150+ industries, B Lab is quite literally changing the world as we know it. Thrilled to have joined the team as the first brand marketing lead to build B Lab's 2020 brand awareness strategy. 1. Built comprehensive strategy to increase consumer brand awareness of the Certified B Corporation movement. 2. Rebranded #BCorpMonth with new community engagement tactics, design & communications strategies, and tentpole social media moments. 3. Established new marketing operations and roadmaps for future use, including building an annual budget, integrated partnership models, social strategy toolkit, and brand ambassador project plan. 4. Managed agency relationships to revamp social media content strategy and produce a social media video series.Highlights: 1) Developed and executed a 100k Instagram follower initiative to amplify the brand's message. Achieved remarkable results, including a 178% increase in engagement, 5x expansion in reach, and 3.7x increase in impressions.2) Led COVID-19 crisis communications on @bcorporation social channels. -
Consultant, Marketing & OperationsCialfo - College Application Platform Aug 2019 - Nov 2019Greater New York City AreaCialfo is an emerging, edtech, series A startup revolutionizing the college admissions and college readiness industry through their innovative, secure, user friendly platform. As part of the new US-based team, I laid the framework for their marketing, sales enablement, and recruiting strategies, while also defining the US company culture. 1. Spearheaded the strategy and execution of Cialfo's first NACAC (National Association for College Admission Counseling) presence to over 6,000 attendees in St. Louis. Responsible for venue logistics, event coordination, vendor management, internal team communications, email & brand marketing, creative direction & logistics, sales enablement, and project management. 2. Team lead on major CRM data and infrastructure cleanup projects, including segmenting over 600 deals and optimizing sales workflows to move potential leads down the pipeline. 3. Designed and executed upon a sales "lunch & learn playbook", outlining the data, marketing, and event planning components. 4. Collaborated on the launch of Cialfo's first webinar series, including oversight on the content, branding, landing page, registration flow, and promotional plan of action. 5. Operationalized the US-based marketing efforts by creating performance trackers, how-to guides/templates, and scoping future marketing projects in Jira. 6. Created a strategy for recruiting, interviewing, and hiring US-based candidates for the growing team. -
Consultant, Partner EngagementLoop & Tie Jun 2019 - Jul 2019Greater New York City AreaLoop & Tie changed the corporate giving and customer engagement landscape through their interactive, personalized gift-giving platform of artisanal, small business owned goods & services. 1. Liaised with the VP of Product to launch Loop & Tie's CRM. 2. Collaborated on Loop & Tie's partnership engagement strategy. 3. Developed an email automation strategy and content plan to convert in-bound leads into active customers. 4. Designed an on-boarding experience for future hires. -
Marketing ManagerDosomething.Org Mar 2015 - May 2019Greater New York City AreaIncredibly proud to have worked at the #2 company on the NonProfit Times' "Best Nonprofits to Work For" list for the *sixth year in a row,* Crain's 30th "Best Midsize Company to Work For" in New York City in 2018, and 12th company on Crain’s List of the "Top 100 Best Places to Work" in 2017. Received the #DigidayAwards for Most Effective/Measurable Campaign for registering 100,000+ young people to vote. DoSomething.org is the largest tech-focused organization for young people and social change. Our millions of members tackle issues from homelessness to discrimination to the environment. We hope to create a generation of doers, a generation of civically-engaged, socially-conscious people! 1. Managed and grew integrated partnerships with young people platforms, such as traditional media outlets, social media apps, lifestyle/teen sites, EdTech companies, influencer networks, and on-the-ground events, to promote the DoSomething.org brand and over 12 volunteer campaigns a year, including our voter registration initiative in 2018. 2. Oversaw DoSomething.org's social strategy, external sponsor deliverables, and team cohesion. 3. Cultivated and monitored traffic and conversions on site in close collaboration with product team. 4. Responsible for new member acquisition to hit MAM goal. 5. Lead highly visible cross-functional teams on a variety of projects, from scholarships to new member acquisition. 5. Spearheaded DoSomething.org brand growth strategy. 6. Managed Social Media Community Manager as well as marketing, scholarship, and social media interns.7. Planned and executed on-the-ground events, e.g. the first State of the Youth, OZY Fest activation, and 20+ voter registration drives. -
Account Director, Smartsource Media Group/Direct ResponseNews America Marketing Dec 2013 - Mar 2015Greater New York City AreaNews America Marketing is the expert in the in-store, custom media, database marketing, and digital sectors. 1) Strategic marketing plans to drive trial, increase sales, expand brand awareness, and generate prospective leads for a national and regional direct response clientele base. 2) Project lead from start to finish: from marketing recommendations based on specific objectives to analyzing the post-program results.3) Fostered the career development of an Account Coordinator through practice sales pitches, training sessions, and constant feedback. -
Account Associate, Core SalesNews America Marketing Dec 2012 - Dec 2013Greater New York City Area1) Managed sales relationship with top CPG manufacturers, e.g. McNeil Nutritionals, B&G Foods, and Bimbo Bakeries.2) Devised a brand's marketing plan through ROI analysis, IRI data, retailer ACV, and BDI/CDI information.3) Grew a sales territory of $300k in revenue.
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Account Coordinator, Smartsource Custom Media & Direct ResponseNews America Marketing Jul 2011 - Dec 2012Greater New York City Area1) Coordinated over 500 programs for products and service providers such as Nutrisystem, Omaha Steaks, and Clearcall ADT. 2) Strategized on printable and custom media programs to meet client's priorities. 3) Utilized MPI reports, Spectra/Simmons data, and other research tools to develop a sound recommendation to either retarget consumers or acquire prospects.
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Student AmbassadorStonehill College Admissions Program Jan 2009 - May 2011Stonehill College, Easton, MaPromoted Stonehill College through meet and greets, group information sessions, and campus tours to prospective students. As a student ambassador, we were a major resource for applicants to utilize during the college application process.
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Marketing And Administrative InternMcg Partners, Management Consulting Group May 2010 - Aug 2010Bridgewater, MaMCG Partners is a managerial consulting group driven to optimize a company's performance and success through executive coaching, leadership development, and other forms of employee engagement training. Expanded client and lead database through LinkedIn, Saleforce.com, and professional associations such as NEHRA and SBANE. Developed an informational email blast series to market and educate clients on MCG Partners’ services and benefits. -
Administrative And Artistic InternTempo Reale Jan 2010 - May 2010Florence, ItalyA experiential music production company called Tempo Reale in Florence, Italy. Provided administrative, research, and planning support in preparation for Florence’s annual musical festival, Fabbrica Europa. Documented musical workshops presented by the experimental vocal performer, David Moss, and updated website and social channels.
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On-Site Manager And Event PlannerStonehill College, Conference And Events May 2009 - Aug 2009Stonehill College, Easton, MaEvent planning and execution for all summer events held at Stonehill College, including the Massachusetts Student Council Conference and the biannual Buddhist Retreat featuring Vietnamese Thiền Buddhist monk, Thich Nhat Hanh. Managed catering, housing, media relations, security, custodial duties and entertainment crucial to every event.
Marissa Ranalli Zapata Skills
Sales Management
Marketing
Social Media Marketing
Management
Event Planning
Marketing Research
Microsoft Excel
Constant Contact
Salesforce.com
Social Media
Powerpoint
Corporate Social Responsibility
Sustainable Development
Environmental Awareness
Facebook
Social Networking
Creative Strategy
Squarespace
Time Management
Microsoft Office
Sales
Email Marketing
Marissa Ranalli Zapata Education Details
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Holy Cross High School
Frequently Asked Questions about Marissa Ranalli Zapata
What company does Marissa Ranalli Zapata work for?
Marissa Ranalli Zapata works for Free Our Vote
What is Marissa Ranalli Zapata's role at the current company?
Marissa Ranalli Zapata's current role is Executive Director for Free Our Vote, a tech nonprofit restoring voting rights.
What is Marissa Ranalli Zapata's email address?
Marissa Ranalli Zapata's email address is mr****@****ing.org
What is Marissa Ranalli Zapata's direct phone number?
Marissa Ranalli Zapata's direct phone number is +120355*****
What schools did Marissa Ranalli Zapata attend?
Marissa Ranalli Zapata attended Stonehill College, Holy Cross High School.
What are some of Marissa Ranalli Zapata's interests?
Marissa Ranalli Zapata has interest in Recycling And Environmental Sustainability, Exploring Nyc, Spin Classes, Diy Home Improvement Projects, Cuisine, Cultures, Digital Photography, Travel, Theater And Comedy, Organic Agriculture.
What skills is Marissa Ranalli Zapata known for?
Marissa Ranalli Zapata has skills like Sales Management, Marketing, Social Media Marketing, Management, Event Planning, Marketing Research, Microsoft Excel, Constant Contact, Salesforce.com, Social Media, Powerpoint, Corporate Social Responsibility.
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