Marissa E. Bruckner Email & Phone Number

Pittsburgh, Pa, Us

Pittsburgh, Pa

Support firm-wide initiatives for one of the nation’s largest accounting, advisory and consulting firms.•Create and implement digital marketing strategies to showcase the firm's brand and services •Develop industry-specific programming and marketing tactics•Manage PPC and SEM ad campaigns on Google and Facebook•Create and optimize landing pages, forms, and email drip campaigns•Collaborate on structuring and managing an effective SEO strategy

Richmond, Virginia Area

•Develop, implement, manage and optimize Paid Search and Display campaigns for Google Ads and PPC campaigns on Facebook/Pinterest/Instagram with monthly budgets of $40,000+•Track and measure digital marketing campaigns; design test strategies and creative to optimize results •Write clear, concise, and strategic messaging that drive business results, support key marketing initiatives, and inspires action •Collaborate with designers, agencies, and sales team to develop new initiatives for marketing solutions •Implement and manage new PPC strategies to hit aggressive goals and increase lead acquisition rates•Strengthen brand initiatives by improving creative content, landing pages, monitoring and analyzing performance data, and identifying needed changes to maximize outreach •Partner with graphic designers and web development to enhance functionality, user experience, online brand positioning, and advertising•Conduct site audits for email growth opportunities

Richmond, Va

• Brought brands to life through managing the creation, design, and execution of pay-per-click (PPC) campaigns on Facebook with a monthly budget of $40,000+ • Tracked and measured online advertising; design test strategies and creative to optimize results • Implemented new PPC strategies to hit aggressive goals and increase lead acquisition rates• Strengthened brand initiatives by creating and improving landing pages and ad creative• Monitored and analyzed performance data, and identify needed changes to maximize outreach• Partnered with web development to enhance functionality, user experience, online brand positioning, and advertising• Optimized email messages for deliverability, open rate, and click-through rate• Conducted site audits for email growth opportunities

Richmond, Virginia

• Upkeep email marketing schedule for daily devotionals/newsletters to appropriate lists of more than 3,000,000+ email subscribers, modifying email design and delivering monthly e-blasts for ministry partners• Optimize email messages for deliverability, open rate, and click-through• Conduct site audits for email growth opportunities• Bringing brands to life through managing the creation, design, and execution of pay-per-click (PPC) campaigns on Facebook and Admob with a monthly budget of $40,000+ • Implement new PPC strategies to hit aggressive goals and increase lead acquisition rates • Strengthen brand initiatives by improving landing pages, monitoring and analyzing performance data, and identifying needed changes to maximize outreach• Partner with web development to enhance functionality, user experience, online brand positioning, and advertising

Richmond, Va.

• Worked with top brands and retailers to raise brand awareness, generate public interest, and drive consumer demand in a brand, product, or service.• Extensive promotional experience representing brands such as Barefoot Wine, AXE, Bud Light, Dove, KFC, K-Mart, Kelloggs, Noosa Yoghurt, Ford, Mio, Kraft, Oogave & Popcorn Indiana, Nawgan, United States Army, Sokenbicha, Toyota, Vaseline, Wolfgang Puck and more. • Promoted brand awareness at a variety of events including music festivals (Jamboree in the Hills - Belmont, OH, Tim McGraw Concert - Pittsburgh, PA, Jonas Brothers Concert - Burgettstown, PA) to professional sporting events (NASCAR - Richmond, VA) and festivals (Canton State Fair - Canton, OH, Pittsburgh Blues Festival - Pittsburgh, PA, Race for the Cure - Richmond, VA) and more.

Richmond, Va

• Supported the design, implementation, and proofing of community promotions, materials, and campaigns for all departments: Aquatics, Cultural Arts, Early Childhood, Preschool, Kids & Youth, Sports & Fitness, Adults, Senior Adults, Summer Camps, and University Services• Assisted with the creation, editing, and production of publicity including:Program Guides, Brochures, Annual Reports, Video Display system, Annual Directory, Window Displays, Signage, Bi-annual Magazines, Email blasts, Social Media, Website and Online calendars• Worked closely with department directors to identify value propositions for internal and external marketing materials to drive engagement and participation in community programs, initiatives, and services• Generated content for social channels to effectively highlight events, programs, and related news• Preserved brand and mission integrity by monitoring the consistency and quality of marketing content

Richmond, Va

• Orchestrated the Adobe Software Training Center by handling all training inquiries, working closely with clients to identify their needs and challenges, and booking $15,000-$30,000 of solutions-oriented training programs per month• Built and maintained relationships with clients by fostering repeat business and client loyalty • Targeted both offline and online prospective students by designing a multi-pronged and comprehensive marketing strategy using effective messaging through language, graphics, and marketing collateral • Maintained comprehensive training database, registrations, student data, and mailing list (4,800+ entries) • Attended Professional Networking events with AMA, AIGA, Refresh Richmond, PRSA, SMCRVA, LMA, Neon Guild, HYPE, and RAUG

Pittsburgh, Pa

•Increased reader base by promoting LUX at various events in Pittsburgh Area•Researched prospective clientele to feature in LUX•Built relationships with local businesses to display LUX and be featured in the magazine•Distributed monthly issue to vendors

Clarion, Pa

•Reached out to school districts in Pennsylvania to promote and launch statewide knowledge of the Professional Development programs offered by Clarion University•Increased the number of participants in the Professional Development programs •Coordinated the Professional Development print materials to send out to interested parties•Managed spreadsheets and compiled data entry

Bachelor Of Science In Business Administration, Marketing

Activities and Societies: American Marketing Association, BaZaar Magazine, The Center of Teaching Excellence COLLEGE LEADERSHIP EXPERIENCE.

Education record

Activities and Societies: Gamma Phi Beta Gamma Phi Beta 2004 - 2005 Historian