Oversees enterprise marketing campaigns across the Commonwealth

- Served as subject matter expert for paid digital marketing campaigns and championsbest practices across agencies.- Interpreted marketing campaign reports provided by media planning contractor and assessed a campaign’s success based on goals and outcome-based metrics (ROI andKPIs).- Oversaw DGS website content creators, providing content guidelines and approvalprocesses.

- Lead the organization’s communications, marketing and sales initiatives to promote events and to exceed American Music Theatre’s sales goals.- Planned, implemented and oversaw the technical aspects of the website, microsites, Google Analytics, promotional social media marketing and related graphic design, email marketing, digital advertising, all associated metrics platforms, email marketing, SEO, and blog creation.- Developed, tracked and optimized digital communications, marketing and advertising campaigns across all digital and traditional channels- Directed business intelligence reports and insights via SQL and data visualization reporting tools

- Increased awareness of Whitaker Center via advertising, digital marketing initiatives, and community events- Developed and implemented plans to service the organization's various business lines- Managed and maintained brand to keep all organizational communications in alignment with current promotions and events, e.g. posters, brochures, on-hold messages, media buys, e-newsletter email distribution, flyers, print and online ads, and other various publications- Responsible for creation, development and maintenance of Whitaker Center’s web site (SEM and SEO), social media marketing initiatives, social media advertising and online sweepstakes- Utilized analytics and metrics tools to analyze daily interaction and engagement as well as compile regular reporting and suggestions for future direction- Managed marketing internship program

- Directed advertising accounts for Fortune 500 companies, including AT&T, ExxonMobil, Sam’s Club, and The Home Depot- Created, corrected, proofread, and edited brochures, newsletters, flyers, and sales pieces within time constraints allotted for completion - Served as point of contact for incoming/outgoing memoranda and reports- Worked directly with the CEO, creative director, and production contacts on all projects