Tobechi Onwubuche Email & Phone Number

Nigeria

IHM Healthcare Foundation is a non-for-profit body owned by the Immaculate Heart of Mary Sisters, Nigeria. Its mission is to aid the poor and vulnerable afford medical care.As a Board Member, I provide strategic advisory support and contribute to critical decision-making processes that steer the Foundation towards success. I leverage my extensive experience in program development, branding, and marketing to enhance the Foundation's impact and reach.

Increased the annual hospital revenue from N720 million to over N1.5billion through engendering partnerships, improving processes and designing patient loyalty programs with the support of five departmental staff.Marketing/Sales• Formed and managed partnerships with firms that enabled medical tourism (second opinion) as a service offered by IHM Specialist Hospital.• Formed and managed partnerships with firms that enabled DNA testing as a service offered by IHM Specialist Hospital. • Formed and managed partnerships with 15 HMOs that enabled IHM Specialist Hospital serve as a primary healthcare provider for the HMOs.• Executed over 10 medical outreaches annually in collaboration with the hospital's clinical team recording direct engagement of over 1,000 patients per outreach.• Sold bulk GIFSHIP healthcare plan to groups, optimizing the use of the NHIA GIFSHIP offering.• Established partnerships with Primary Healthcare Centers (PHCs) and first responder bodies including road safety commands, pharmacies and security agencies to enhance patient referral.• Optimized our social media channels beyond mere engagement, transforming them to lead generators through appropriate training of the Social Media Specialist.Designed and produced all hospital's marketing materials which provided extensive information to target population segment about our hospital services.Brand Strategy:• Crafted and implemented a brand strategy for the hospital that aligned with the already existing Immaculate Heart of Mary Sisters brand identity.• Trained over 1,000 hospital staff on IHM brand behavior ensuring staff brought to life the promise of compassion for which Immaculate Heart Sisters is known. • Designed and produced staff Brand Handbook that provided brand behavior guidelines for hospital staff.• Branded the 50,000 sq meter ultramodern healthcare facility to provide directions and help to patients and visitors of the hospital.

Nigeria

• Managed a team of eight Key Account Managers (KAMs) and seven content creators who provided Spine Communications' brand and marketing solutions for diverse clients.• Supervised KAMs' marketing and branding operations spanning across advert production, brand storytelling, market campaigns etc. that provided solutions for clients in diverse sectors ensuring goal-strategy fit, effectiveness and efficiency.• Reviewed marketing campaign plans, budgets, and set metrics for successful brand campaigns. Followed up with timely progress reviews and providing strategic direction for KAMs.• Managed extensive vendor relationship including brand influencers, promoters and other media service providers whom we engaged to support KAMs' marketing and branding programs.• Supervised the planning and execution of below-the-line programs that enabled direct brand engagement with target markets. These included music carnivals, market storms and activations, trade fairs etc• Evaluated and approved budgets prepared by KAMs, closely monitoring expenditures, assessing performance and identifying areas for improvement during execution.• Ensured overall profitability of Spine Communications through goal oriented negotiations with clients and lean, purposeful operations.

Lagos State, Nigeria

Led Craft Methods (Mario and Juliet) national marketing operations; devised strategies and organized marketing campaigns that enabled the sales team surpass the firm's sales target of eight hundred million Naira in her first financial year.• Developed and implemented the foremost brand strategy for Mario and Juliet Diapers and Wipes.• Enhanced brand recognition through effective marketing campaigns that drove penetration.• Oversaw the brand's digital marketing strategy that created a community of over thirty thousand engaged social media followers.• Oversaw the brand's customer care operations, conducting routine customer satisfaction surveys that identified and addressed customer's challenges increasing brand loyalty and net promoter score.• Designed and implemented a robust brand ambassador program that enabled an affiliate marketing program with over three hundred motivated brand promoters who added zero marketing cost to Craft Methods.• Oversaw the design and optimization of the Mario and Juliet website, enhancing search engine visibility and user experience.• In summary, successfully introduced the Mario and Juliet diaper and Wipes brand into the Nigerian market working with a team of experienced sales people to surpass the brand's debut sales target

Owerri, Imo State, Nigeria

• Led Border Gateway sales and marketing operations at the Owerri, Imo State. Designed and implemented strategies to sustain a robust sales and marketing operations meeting the area sales target of Thirty million Naira annually.• Managed inventory to ensure accurate monthly sales reconciliation and efficient stock levels.• Strategically targeted and retargeted customer segments based on evolving needs and specifications.• Designed PR strategies and crafted compelling copies to enhance brand visibility.• Conducted consumer persona research to inform product specifications and pricing strategies, driving informed decision-making.

Owerri, Imo, Nigeria

• Conducted empirical studies that cut across various subject areas including communication, technology use and learning with the aim of providing solutions to day-to-day challenges experienced in various fields.• Prepared instruments for data collection for various disciplines including social sciences, education, and humanities.• Provided data analysis solutions for graduate students using specialized software including SPSS 20• Proofread research reports and provided final editing before project report submission

M.Ed. Educational Technology, Educational/Instructional Technology

Professional Diploma, Education

B. Agric. Tech

Education record

Acquired post-basic education WASC