Vice President, Marketing Operations And Campaign Management
CurrentLeadership and Collaboration: Member of the Senior Leadership Team, reporting directly to the President and CMO of CBS Marketing. Leading cross-functional collaboration across Strategy, Media, Creative, Production, Social, Partnership, Finance, and Legal teams to support integrated 360-degree marketing campaigns.- Process Optimization: Managed, streamlined, and optimized workflows and processes for the entire CBS Marketing organization, including in transitional phases where the remit of the organization increased. Created new processes for Campaign Management, Creative Production, Asset Tracking, Vendor Onboarding, Legal, Financial Tracking, and Reporting.