Michael Bridgeforth Email & Phone Number

Stevens Point, Wi, Us

Austin, Texas, Us

Accomplishments:• Redesigned, tested, and launched multiple product enhancements based on user research• A design advocate for the companywide initiative to improve accessibility standards Role:• Managed multiple projects effectively in a fast-paced environment• Followed design thinking framework and best practices• Developed low and high-fidelity wireframes in Figma• Created custom Figma components and libraries• Conducted remote user interviews and usability testing sessions• Worked closely with front-end engineers to improve user experience• Collaborated with product managers to establish a product roadmap• Regularly presented design work during companywide product reviews

Accomplishments:• Designed, tested, and launched new concepts for the digital platform• Revamped the company's customer-facing marketing websiteRole:• Responsible for designing the entire digital product experience• Designed flows that were intuitive for kids and parents• Created high and low-fidelity prototypes• Maintained and enhanced the design system• Drove continuous customer learning with user research• Unearthed user insights with user interviews to unlock design decisions• Helped build and execute the product roadmap• Worked closely with engineers to create user-friendly software• Organized and led companywide design thinking workshops

Denver, Colorado, Us

Accomplishments:• Championed the design thinking framework throughout the organization• Co-created design process workflows to help improve design project efficiencies• Improved product design and user experience with a human-centered approachRole:• Responsible for owning the clinical application's end-to-end product lifecycle• Followed design thinking framework and best practices• Conducted qualitative user research• Developed low-fidelity and high-fidelity wireframes in Figma• Educated and managing expectations around the product design process• Collaborated with cross-functional teams; product, marketing, sales, & development• Guided, collaborated and validated design specifications with software engineers• Facilitated virtual ideation workshops to find product opportunities• Contributed to scrum activities: daily stand-ups, retros, and product reviews• Project managed work and estimated projects in design sprints• Identified changes in project scope and modified job schedule accordingly• Delivered pixel-perfect designs within brand guidelines

Boston, Massachusetts, Us

Accomplishments:• Established the company workflow processes for UXD• Developed a design system to collaborate and deliver UI and brand assets• User-centered redesign of D2C website, E-commerce, and best-in-class online customer claimsRole:• Developed design system to streamline collaboration and handoff• Created interview guides for in-depth user interviews• Performed heuristic evaluations and conducted usability tests (featuring click-through prototypes) to reveal user pain-points and needs• Educated and managing expectations around the UXD process• Collaborated with cross-functional teams; marketing, sales, and engineering• Built project timelines and identified changes in project scope and modified schedule accordingly• Led ideation sessions to uncover users' pain points and unmet needs• Presented designs to stakeholders and the product team• Created site maps, journey maps, empathy maps, wireframes, interactive prototypes, user flows, style guides, and design systems• Participated in agile activities; standups, sprint reviews, retros, refinements, and user acceptance testing• Provided design guidance to Front-End Development• Involved in the hiring and interview process• Managed and mentored UX and Graphic Design consultants

HairHoncho was a startup that launched a mobile app that helped hairstylists and beauty professionals work smarter and connect to more clients with easy-to-use technology.Accomplishments:• Launched Mobile App in Apple Store and Google Play Store• Pitched at startup competition; Hatch by Neewaukee and BrightStar Wisconsin• Published on industry-leading websites Modern Salon and Salon TodayRole:• Start-up Co-Founder of SaaS start-up; responsible for all aspects of business operations including but not limited to user research, marketing, project management, design, and technology implementation• Performed qualitative research; focus groups, conducted user interviews, and usability tests • Designed user interface for native mobile app• Researched and designed the marketing website for optimized download conversions• Produced and animated product marketing videos• Developed branding style guide and custom UI kit• Hired and managed marketing and engineering consultants• Performed competitive review and analysis• Implemented digital marketing strategy and campaigns• Created site maps, personas, journey maps, empathy maps, wireframes, interactive prototypes, storyboards, and a style guide.• Cultivated forward-thinking, inclusive, performance-oriented business culture to push innovation

Wausau, Wi, Us

Accomplishments:• Enhanced the design and user experience for the B2B website• Designed and developed a custom kiosk app for the iPad• Redesigned and developed a customer service websiteLanguages:• LAMP stack (Linux/Apache/MySQL/PHP)• CSS/HTML• Javascript• Bootstrap FrameworksRole:• Developed and maintained marketing websites• Assisted with managing company social media accounts• Created custom visual graphics and content for websites• Produced high-fidelity wireframes• Researched design tools to streamline processes• Project managed, estimated, and executed timelines for projects• Data visualization of website analytics via Google Data Studio

Stevens Point, Wi, Us

Accomplishments:• Led long-term, complex products from inception to launch• Researched and redesigned the company intranet• Researched and designed an associate learning and development portal• Pioneered new design processes into department workflowRole:• Successfully managed multiple UX projects during the same timeline• Use research to create journey maps, storyboards, and user stories, with a user-centric design approach• Performed qualitative and quantitative research methods• Facilitated In-Depth Interviews with customers • Quickly communicated complex ideas and concepts through sketching and whiteboarding• Mentor associate designers in day-to-day methodology and principles• Built highly interactive prototypes for usability studies, development, and business demos• Consistently represented the voice of the user throughout the life cycle of each project• Articulated presented and championed design ideas and recommendations to stakeholders• Through usability testing assess and capture user needs and areas for improvement• Created and maintained design system and libraries used for project handoff to developers• Supported developers to ensure design practices were successfully executed• A key team member that shared knowledge and design practices with other team members

Stevens Point, Wi, Us

Accomplishments:• Championed a new design process for UXD across the company • Redesigned legacy systems to improved and innovative modern designs• Delivered comprehensive UI style guide for improved IT handoffRole:• Project managed and lead projects in cross-functional agile teams• Product owner for the User Interface development team• Designed interactive prototypes and wireframes• Developed user journeys and detailed flows• Created and maintained system UI components • Regularly presented designs to company executives and stakeholders• Designed high-fidelity and low-fidelity designs• Composed user stories and requirements• Conducted usability research and testing• Designed simple solutions to complex problems• Managed and mentored UX design interns

Wausau, Wi, Us

Accomplishments:• Redesigned ntc.edu twice in the less than 3 years• Updated a legacy static site to a clean opensource database-driven CMS• Built a custom responsive website optimized for mobile devicesLanguages:• LAMP stack (Linux/Apache/MySQL/PHP)• CSS/HTML• Javascript• CFML• Action Script• ASP.NETRole:• Key team member responsible for: web design, development, photography, and graphic design• Designed custom web theme with LAMP stack for opensource CMS• Developed custom modules that integrated with system API• Made pixel-perfect high-fidelity mockups• Created visual design assets and other content for the marketing website• Presented designs to executive leadership and stakeholders• Project managed, estimated, and executed timelines for projects• Maintained and shared insights on design best practices• Managed and mentored Graphic and Web Design Interns

Us

Accomplishments:• Designed the Lac du Flambeau Tribe's first website• Redesigned the Forest County Potawatomi Tribe's news and museum website• Revamped the Ho-Chunk Tribe's news media website• Ranked #1 on Google for keywords "Native American Graphic Design"• Launched Native American T-Shirt design business• Inked and wrote comic strips for Native American newspapers• Editor and Graphic Designer for a Native American youth newspaper• Collaborated and painted multiple community muralsRole (Team of one):• Design, development, project management, marketing, and operations• Developed custom CMS websites• Original graphic and visual design• Illustration (children's books)• Fine art paintings• Branding• Business cards• Posters• Brochures• Newspaper layout• Content writing• Logo design• Video production• Photography• Animation

Associate Of Science - As, Graphic Design

Printing And Publishing

Education record