Manage analytics, tracking, and PPC services for contracted clientsCompile and analyze marketing reports on all channels with contracted servicesManage and maintain existing client relationshipsCreate proposals for prospective clientsManage website maintenance and security for multiple clientsContribute to marketing blog content

Managed portfolio of 20+ clients with a combined monthly budget of $1.5 millionHandled all analytics and reporting based initiatives for PPC campaignsOptimized campaigns to increase conversion volume and decrease cost per acquisitionUsed A/B testing, dayparting, and custom scripts to optimize campaign bids and landing pagesCompiled, delivered, and presented all client-facing reports for PPC campaigns in portfolioWorked with sales to help upsell contracts in portfolio, and increase monthly budgetAssisted sales with closing leads for PPC services

Rebranded as Chow-Bryant after merger with Reroll Media in October 2016.

Managed portfolio of 60 clients with 150 total locations in Google, Bing, and Yahoo MapsResearched new citation sources to improve rankings in map and local servicesTrained and managed in-house analysts and offshore local listing specialistsGenerated, analyzed and reported map and local rankings to all company clientsA/B tested map citation descriptions and custom categories to optimize traffic for qualified leadsMaintained, developed, and optimized websites for portfolio of 12-15 clients for organic searchMaintained client AdWords campaigns and implemented conversion goals on client websitesAnalyzed and reported rankings, conversions, and social media interactions to clientsA/B tested meta data and keyword lists to increase volume of qualified leads, and reduce bounce rate

Developed and maintained company websiteUtilized market trend analysis to increase profitability of sales by 20%Produced and edited high quality photos of restored instruments for ads and websiteManaged SEM campaign with $1K monthly budget for branding and promotion of high value inventoryCreated domain level blog featuring knowledge base of instrument care and customization articlesRestored vintage and antique musical instruments for resale