Chris Jones Email & Phone Number

Dublin, County Dublin, Ireland

Driving engagements and knowledge exchanges internally and externally.In this new role, in the realm of content responsibility and policy, I help coordinate events and manage programs that explain the role of Trust and Safety in Google, how we are countering and managing the spread of illegal and harmful content, and educating policymakers, researchers, industry partners and regulators on the topics they need to know about.

County Dublin, Ireland

Public facing position to educate publishers and the media about the quality safeguards and advantages Google provides for AdSense customers on YouTube, AdMob, AdX and Ad Manager.

Dublin

News consumer Insights- Co-founder of tool : data framework definition and technical setup- Lead writer of playbook- EMEA and Team Lead for external launch- Definition of all partner development activities

Dublin, Ireland

The Effect.net is an Irish produced technology website that looks at the latest Gadgets, Games and Web news with a global and local twist. Along with gathering the biggest news from around the world, covering games releases to the latest gadgets, the primary focus of the site is to get user involvement from its viewers and provide a one-stop-shop where users can see all the latest video content on an Irish site.Dedicated to highlighting the latest and greatest in personal technology, The Effect.net covers everything from in-depth reporting and long-form feature stories, breaking news coverage, product information, cutting-edge tech gear to the latest digital lifestyle trends. Unique, informative and quirky, the team will keep bringing the web, gadget and game information and reviews that you can trust as well as some thought-provoking commentary.The Effect.net’s founding team (Chris Jones, John Reilly, Luke Hoare Greene and Tony Reilly) were previously involved and managed the extremely successful Irish Technology site www.TechTV101.com and have worked in the media and technology industry for several years. The team also until recently had a regular technology and games section on 98fm and frequently got called on for spots and interviews on TV3, 3e, TodayFM, Spin 103.8FM and 4Live.

Ireland

Key responsibilities in this current role include:Working closely with the Marketing Manager to define RaboDirect’s digital strategy and building a plan to achieve core KPI's and support the brand positioning through the use of tactical campaigns to drive commercial targets as well as more strategic plans to support brand engagement.Managing creative communication strategies to meet target Key Performance Indicators (KPI's) including customer activation, lifetime values, churn levels and conversion.Optimising on-line journeys, ensure consistency in terms of messaging and SEO.Delivering a best in class processes across all communications and digital touch points.Managing the programme of Search Engine Optimisation to maximise traffic to site.Managing all online advertising campaigns, which drives new customer acquisition.Working closely with the Marketing Manager to define the role of social media for the brand and how it can be used to engage customers and support the brand positioning and commercial objectives.Budget management is an integral part of the role as I believe a strong return on investment should be demonstrated from each element of a digital campaign.Delivering monthly reporting & analysis to ensure continual monitoring, tracking & evaluation of traffic, campaigns & sales results.Supporting the development of online marketing skills within wider marketing team through shared knowledge programs.A responsibility for website customer experience, digital content strategy and implementation.Activation of the RaboDirect PRO12 sponsorship digitally and socially.Activating lead generation and sales using social media channels including; Facebook, Twitter, LinkedIn, YouTube and Google+.

Ireland

RaboDirect is an online only retail savings bank with a challenger mind set. The challenger brand motto is, “Don’t outspend the competition, out-think them!” Key responsibilities in this role include:Contribute to digital strategy and build a plan to achieve core KPIs (acquisition / retention / registrations) and support the brand positioning.Develop, design and implement a comprehensive digital media marketing strategy covering all aspects of Digital Media including social media, search engine optimization and PPC advertising.Responsibility for website customer experience, digital content strategy and implementation.Activation of the RaboDirect PRO12 sponsorship digitally and socially.Implementation of all aspects of our digital marketing.Tracking and reporting on financial effectiveness of campaigns through regular reporting, including details of customer behaviour, advertising effectiveness and areas of opportunity.Activate lead generation and sales using social media channels including; Facebook, Twitter, LinkedIn, YouTube and Google+.

Since 2009, Techtv101 has made its mission to be Ireland’s No 1 resource for technology news. Our award-winning team of journalists have chronicled the growing technology landscape in Ireland diligently and now every week thousands of readers from Ireland and Europe, Silicon Valley and the rest of the world, come to Techtv101 to be informed on vital issues affecting the technology and digital lifestyle. Techtv101 has been nominated for the Irish Web Awards for the last 4 years in the Best Technology Website category.

Dublin, Ireland

Key requirements in the position were the introduction of a structured internal communications system, which progressed to handling key campaigns such as notable product launches and sponsorships. Gained director buy-in and devised/implemented thorough pro-active/reactive social media strategy.Created a view driven strategy that increased traffic to current employer’s social media channels three-fold via a social media strategy comprising of Twitter, YouTube and Facebook. Management of PR activities on a number of key campaigns.Implemented comprehensive internal communications system, including weekly company updates, business activity updates, and employee engagement activities. Work closely with departments to identify their needs and challenges and provide solutions-oriented online campaigns and internal communication strategies.

This position was maintained, while completing a full-time honours degree in Retail and Services management, which progressed into a full-time position in the company upon completion of the degree.Quickly accelerated through the ranks based on proven sales results, coordination of sales teams, strategic planning, unique lateral thinking and report development skills.  Promoted to manage the coordination of administration duties for the company’s own retail channel. Creation and management of the channels reporting structure. Managed all reporting/payroll/marketing and administration queries from the channel.

 Managing store openings. Traveling to various stores around the country, ensuring standardised KPI's in all stores. Additional duties included: Serving Customers and dealing with requests / complaints. Transacting Cash / Credit card sales. Opening / closing the store. Balancing end of day takings. Maintaining stock levels / Placing stock orders. Ensuring the store was kept to the highest possible standard.

Degree Honours Achieved In A Bachelors Of Science, Retail And Services Management

Education record