Michael Carr, Ph.D. Email & Phone Number

New Richmond, Oh, Us

Crestview Hills, Ky, Us

🎓 Courses Taught:▪️Intro to Arts Management (BUA 255)▪️Intro to Marketing (MKT 311)▪️Artificial Intelligence in Business (BUA 355)▪️Social Media & Digital Marketing (MKT 412)▪️Marketing Management (MKT 417)▪️Marketing Strategy (MKT 650)🍦 I bring a scoop of creativity and a swirl of real-world experience to the classroom. Whether it’s sparking discussions on AI's impact on business, entertaining video lectures, dissecting marketing trends in pop culture, or coaching students to craft strategies for real companies, my goal is to prepare students to thrive in their careers as marketers.💡 Beyond Teaching:▪️Content Designer & Coordinator: I create innovative course materials for both undergraduate and graduate students, blending academic theory with practical application.▪️AI Evangelist: As a member of the AI Committee and Subcommittee on Institutional Policy, I help shape how AI integrates into education and university operations.▪️Program Leadership: Oversee and evolve the BA in Marketing program, designing tracks in traditional marketing and professional selling to ensure students graduate career-ready.🚀 I believe education should be transformational, not transactional. Every course is an opportunity to inspire the next wave of marketers to think bigger, act smarter, and never settle for vanilla solutions.

New Richmond, Ohio, Us

🎸 Innovating Live Performance with TechnologyThey told me, “No one’s going to hire a heavy metal guitarist with a computer. They’ll laugh you off the stage.” Turns out, they were wrong.As Dr. OMEB, I fused heavy metal guitar with cutting-edge tech to create a live performance unlike anything the Cincinnati music scene had ever seen. What started as a risky experiment quickly earned me a spot as the ‘house band’ for the legendary WEBN Dawn Patrol, where I played everything from the Pregnant Bikini Contest (yes, you read that right) to the main stage of their Labor Day Fireworks Celebration.From there, my career exploded. I’ve performed before rock legends at Riverbend Music Center, opening for the likes of KISS, STYX, Poison, Motley Crue, and more. And yes, Gene Simmons even sent his guitar tech to tell me, “Gene loves your act!” (I’ll take that to the grave). I've even performed multiple times with drumming legend Vinny Appice (Black Sabbath/DIO) on multiple occasions. 🎵 Signed to SphereTraxFast forward 20+ years, and the rock journey continues. As a signed artist with SphereTrax, a cutting-edge music label out of London, I’m bringing my unique sound to global audiences while continuing to push the boundaries of music and technology.Whether it’s a local stage in Cincinnati or an international project, I stay true to one mission: Rock hard, innovate harder.

Cincinnati, Ohio, Us

Cincinnati, Ohio, Us

🎓 Courses Facilitated:▪️ Consumer Behavior (MKTG3085)▪️ Marketing for Managers (MKTG7011)▪️ Innovation Tools (MKTG7014)▪️ Buyer Behavior (MKTG7015)▪️ Advertising (MKTG7025)▪️ Marketing Ethics (MKTG7028)▪️ Marketing Strategy for Managers (MKTG7035)🚀 Where Theory Meets the Real WorldAt the University of Cincinnati, I brought marketing concepts to life by blending academic principles with real-world applications. From analyzing consumer psychology to exploring ethical challenges in advertising, my focus was on preparing students to tackle modern marketing challenges with creativity and confidence.💡 Innovative Learning Experiences▪️ Among the first instructors to incorporate AI tools into the classroom, empowering students to embrace emerging technologies.▪️ Developed engaging course materials to connect theory with practical applications.▪️ Encouraged critical thinking and ethical decision-making through hands-on projects and discussions.▪️ Helped students build the skills needed to navigate a rapidly changing business landscape.My goal was always clear: To equip future marketers and managers with the tools and perspectives needed to thrive in a constantly evolving world—and to make the journey memorable and impactful.

18Th Floor, Us

💼 Leading Marketing in Hyper-GrowthAs a senior leader in a rapidly growing company, I thrived in the fast-paced environment of Sky Systemz, driving innovative marketing strategies that fueled growth and expanded brand recognition.🌟 Key Accomplishments:▪️ Managed a $300k annual marketing budget with precision, ensuring maximum ROI across all initiatives.▪️ Designed and executed a nationwide digital lead generation strategy, increasing new active users by an incredible 128.9%.▪️ Delivered a 31.6% monthly revenue boost through strategic, data-driven marketing campaigns.▪️ Achieved exponential growth in 2022, with YouTube views and watch time soaring by over 999%, and subscriber counts increasing by 131%.▪️ Secured an efficient advertising partnership with Reddit, achieving a remarkable CPC of just 99¢ per click within two months.▪️ Launched a demand generation campaign using relationship-focused videos, driving significant engagement and increasing website traffic.▪️ Led a partial rebranding, introducing a new logo, icon, and company mascot to align with our evolving brand identity.▪️ Revamped the company website for a more intuitive and user-friendly experience.▪️ Amplified brand visibility through press releases featured in outlets like Yahoo Finance!, Morningstar, Insider, MarketWatch, and Seeking Alpha.🚀 My time at Sky Systemz was defined by transformation and growth, proving that bold ideas and strategic execution can achieve extraordinary results.

18Th Floor, Us

18Th Floor, Us

California, Ky, Us

🛒 Transforming Retail Marketing for GrowthAs the marketing consultant for a 30,000 sq. ft. retail center, I spearheaded Rivertown IGA’s efforts in brand management, PR, media relations, online engagement, advertising, and corporate positioning. My strategic approach drove remarkable growth and community impact.🌟 Key Achievements:▪️ Increased quarterly sales by 55% and achieved 123% growth over the previous year’s gross sales through targeted marketing strategies.▪️ Grew the store’s social media following from 800 to nearly 4,000 in one year, significantly enhancing brand visibility and engagement.▪️ Expanded the store’s reach to a 45-mile radius, attracting a broader customer base and solidifying market presence.▪️ Launched the "Avoid the Crowds, Practice Safe Shopping & #ShopLocal" campaign during the Covid-19 outbreak, increasing sales by 75% year-over-year and drawing new customers from up to 40 miles away.▪️ Elevated the store’s Facebook rating from 3.2/5 to a perfect 5/5 in under a year through a strategic Public Relations campaign.▪️ Achieved a 15% gross revenue increase in the first year of the program through data-driven marketing efforts.▪️ Created impactful marketing content, including radio ads, jingles, and TV commercials, to captivate local audiences.▪️ Analyzed business processes to develop tailored solutions that addressed client needs and market trends.▪️ Assessed diverse markets to identify customer demands and inform innovative marketing strategies.▪️ Delivered subject matter expertise on marketing efforts, aligning campaigns with best practices and achieving measurable results.▪️ Refined communication materials to improve clarity, coherence, and audience alignment.🚀 Making Local MatterMy work at Rivertown IGA not only drove sales and brand growth but also fostered a stronger connection with the community, demonstrating the power of strategic marketing in transforming local businesses.

Cincinnati, Ohio, Us

Primary duties involves handling and importing protected student data such as transcripts, test scores, immunization records into the University’s CRM for Undergraduate Admissions; to complete student records for marketing communications. Approximately 300k documents per recruitment cycle.• Wrote script and storyboard for University’s first virtual video preview.• Oversaw filming and editing of virtual video preview.• Wrote script & storyboard for University’s first virtual First-Year Video Preview & Transfer Video Preview.• Oversaw filming and editing of FY and Transfer videos.• Revamped social media strategy to increase engagement.• Created University’s first virtual admissions counselor introduction videos• Created “Welcome to UC” video for the Vice Provost of Enrollment Management• Downloading student data from external sources to import into undergraduate admissions CRM.• Primary support specialist for data cleaning and de-duplication in CRM.• Primary admissions liaison to Cincinnati Online, UC’s distance learning program.• Assists processing team with reviewing and processing applications.

Cincinnati, Ohio, Us

Primary duties involved managing a team of 10 employees that maintained prospect and applicant records in the University’s legacy systems for events and communications. Also created and provided training regarding best practices for using communications systems and handling of data. Created reports for the Associate Vice Provost and other upper management regarding project management and data trends to ensure communications goals were being achieved. • Decreased spending on recruitment name-buys by 13.5% by identifying data anomalies showing double purchasing of international student populations.• Created, monitored and maintained admissions events in legacy event systems. Oversaw migration of historical event data from legacy to current systems (Approximately 500,000 events and 40,000 prospect records).• Assumed duties of the Data Administrator Feb 2015-July 2017.• Planned, developed & executed business processes and provided training for professional staff regarding the undergraduate CRM (customer relationship management). (An average of 300,000 records per recruiting cycle.)• Supervised cross-functional, collaborative team that provides support in maintaining prospect and applicant records regarding data entry, de-duplication, attaching transcripts, importing name-buys and test scores as well as general data maintenance, as needed. • Oversaw recruitment (SuccessFactors), interviewing, hiring, terminating, coaching / professional development, performance evaluations, scheduling, time management (payroll) and general supervision of the data team consisting of up to 10 part-time workers.

Florence, Kentucky, Us

Oversaw all operations of Florence Mall retail facility. Primary duties included daily accounting, daily deposits, managing 6 full-time staff members, staff scheduling, sales management, direct sales, merchandising, rentals and participating in monthly board meetings at the corporate office. Also provided sales coaching by identifying areas of improvement for staff members. Notable Accomplishments:• Top Salesman in company Fall 2000 & Spring 2001• Forte Award Winner• Member of the Forte Committee serving under company President• Opening and Closing Florence retail facility• Responsible for morning book keeping, accounting and daily deposits.• Creating weekly staff schedules.• Worked with merchandisers to host in-store events and public demonstrations.• Oversaw sales initiatives and merchandising.• Facilitated rental and layaway agreements. • Oversaw recruitment, interviewing, hiring, terminating, coaching / professional development, performance evaluations, scheduling, time management (payroll) and general supervision of six full-time staff members.

Research Doctorate, Business Administration And Management, General

Master Of Business Administration (Mba), Business, Management, Marketing, And Related Support Services

Post Baccalaureate Certificate, Business Administration And Management, General

Post Baccalaureate Certificate, Marketing

Bachelor Of Business Administration (B.B.A.), Business Administration, Management And Operations; Music Minor

Music, Education, Composition And Theory