Craig Bradley work email
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Craig Bradley personal email
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With a career spanning continents and industries, I am a results-driven sales and marketing executive with a proven track record of driving multi-million-dollar revenue growth across domestic and global markets. My expertise lies in crafting data-driven strategies, optimizing business operations, and scaling distribution channels in highly competitive industries.After earning a BSc Joint Honors from the University of Surrey and an MBA from Loyola University Chicago, I embarked on a career focused on transforming businesses and driving sustainable growth. I have led global market expansions, introduced innovative products, and enhanced profitability by aligning strategic vision with tactical execution. My experience includes spearheading M&A initiatives, launching new products internationally, and optimizing operational performance to maximize customer acquisition and retention.With expertise spanning B2B, B2C, and D2C markets, I specialize in market expansion, product innovation, and operational optimization across competitive global industries. Combining strategic insight with hands-on leadership, I thrive on building high-performing teams and fostering cultures of accountability, innovation, and customer-centric excellence.Areas of Expertise: Global Revenue Strategy & Market Expansion B2B, B2C, D2C Sales & Marketing Leadership SaaS, E-Commerce, and Digital Transformation M&A and Business Development Luxury Consumer Goods (CPG) & Wellness Tech CRM, Marketing Automation, and Data Analytics Cross-Cultural Leadership & Remote Team Management P&L Management, Financial Forecasting & KPI Dashboards Public Relations, Brand Strategy & Media Relations
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Head Of SalesThe Human ReachChicago, Il, Us -
Chief Revenue OfficerFlowater Jun 2024 - PresentDenver, Co, Us• Led revenue growth initiatives for FloWater, driving hyperbolic growth in education, fitness, hospitality, and retail markets.• Implemented omni channel strategies to expand market reach and increase brand visibility.• Spearheaded efforts to remove single-use plastic from the environment, promoting sustainability and eco-conscious practices. -
Chief Growth Officer(Issa) International Sports Sciences Association May 2022 - May 2024Phoenix, Az, UsISSA is the global pioneer in wellness tech, providing online D2C & B2B education and providers of learning management systems (LMS) across multiple sectors.ISSA, acquired by Tailwind Capital, is built to lead eLearning for the Fitness, Health Coaching & Wellness Industries.Personally tasked to create an omni-channel platform, drive revenue innovation, expand International business and accelerate growth through M&A. -
Chief Revenue OfficerPower Plate 2016 - 2022Northbrook, Illinois, UsInvited to return to the organization after a 7 year absence to drive revenue, market position and expansion across B2B and B2C omni-channel opportunities.- Directly managing US, Canada, LTAM and UK markets.- Driving expansive retail, commercial, prosumer, direct mail and D2C (Shopify and Kentico) revenues at a consistent annual double-digit % growth.- Responsible for all Sales and Marketing staff recruitment alongside team and culture leadership. Engaged in all areas of business development, including concept and strategy development, revenue growth, internal and external agency management.- Responsible for business planning, revenue and op ex budgeting with reporting line to board of directors.- Power Plate retails at Walgreens, Target, QVC, G&G, Costco, Push Pedal Pull, Amazon, John Lewis, Argos, Best Buy and many more Global retailers- Power Plate is currently used by more than 100 professional sports teams around the world and scores of collegiate sports programs and Olympic training facilities.- Power Plate is used on a national basis across commercial and prosumer facilities including; Equinox, Life Time Fitness, Midtown, EXOS, and more.... - Power Plate boutique studios are found across the USA and Globally at www.PlateFit.co, www.vibezfit.com amongst others. -
Executive Vice President Global SalesPivotal 5, Llc 2012 - 2016Chicago, Il, UsPivotal 5 LLC (prior to merger with Escalade Sports - www.escaladesports.com) was the brand platform for the Commercial Fitness, Consumer Packed Goods, Nutritional and Programming brands of:- LIFELINE - HIGHX powered by Lifeline, created by Gabby Reece- KETTLEWORX - NATURAL FITNESS- REJUVENATION - PER4M SPORTS....selling to Walmart, Dicks Sporting Goods, Dunhams, 24 Hour Fitness, BeachBody (P90X), among othersBetween 2012 and 2016 Pivotal 5 grew from 2 to 6 owned brands. B2B customer base tripled while revenues grew x5 over the time period equally on a domestic and international basis. -
Vice President Of Business DevelopmentLes Mills International 2009 - 2012Freemans Bay, Auckland, NzLes Mills is the global leader of B2B fitness Education programming and SaaS. Globally six million people a week participate in Les Mills systems across a network of 22,000 international B2B clients.SCW Fitness is the world’s largest fitness convention roadshow, offered in 8 cities annually to over 12,000 attendees• Directly responsible for 1500+ Les Mills program installations across a network of over 600 USA fitness facilities.• Restructured B2B sales direction to drive SaaS installations to increase 241% between 2009 - 2012.• Developed the prospecting process; marketing roadmap; restructured personnel and training programs; significantly improved staff retention and continuity to increase product footprint into market leader with fastest company growth ever seen. -
Board Member - Chicago Mayors Health, Fitness And Wellness CouncilCity Of Chicago 2009 - 2011UsThe mission of the Mayor's Council is to promote, encourage and motivate the development of a physically active and healthy lifestyle for Chicagoans of all ages. The board recruits individuals, community based organizations, corporations and others to help promote physical activity and a healthy lifestyle for the people of Chicago. The council increases awareness of the importance of exercise and good health through public appearances and the distribution of relevant information. -
Vice President Of Global Marketing And Product DevelopmentPower Plate 2007 - 2009Northbrook, Illinois, UsPower Plate is the global leader in whole body vibration and percussive therapy consumer electronics.Recruited and built a new internal company marketing agency which produced:• global corporate identity and branding guidelines.• central fileshare library service for distributor resources containing over 400 support pieces ranging from video podcasts, mp4 promotional spots, OEM materials, imagery, PR releases, brochures, tradeshow catalogues and booth layouts.• established direction for 63 distributors throughout Europe, Asia Pacific and Latin America and consequently reduced marketing rebates to distributors.• integration for product development and marketing to leverage new product launches for mass retail in Harrods & Dicks Sporting Goods. • direction for agency management of sporting and celebrity clients such as Claudia Schiffer, Chicago Bulls, Mark Wahlberg, Serena Williams, Manchester United and many others.
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Director Of Sales (Holmes Place)Virgin Active 2001 - 2007London, GbPromoted into role and tasked to launch Europe’s largest upscale health, wellness, lifestyle destination brand into the USA. Holmes Place have over 70 resorts and facilities in multiple countries, their UK assets were acquired by Virgin Active in 2007
Craig Bradley Skills
Craig Bradley Education Details
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Loyola University ChicagoBusiness -
University Of SurreyJoint Honors - Geography And Sports Science
Frequently Asked Questions about Craig Bradley
What company does Craig Bradley work for?
Craig Bradley works for The Human Reach
What is Craig Bradley's role at the current company?
Craig Bradley's current role is Head of Sales.
What is Craig Bradley's email address?
Craig Bradley's email address is cr****@****bal.com
What is Craig Bradley's direct phone number?
Craig Bradley's direct phone number is +131226*****
What schools did Craig Bradley attend?
Craig Bradley attended Loyola University Chicago, University Of Surrey.
What skills is Craig Bradley known for?
Craig Bradley has skills like Leadership, Marketing, Sales, Entrepreneurship, Sales Management, Management, Product Development, Marketing Strategy, Coaching, Fitness, Negotiation, Team Building.
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