Craig Fleming Email & Phone Number

Boulder, Co, Us

Accomplishments: - Re-platformed and re-designed StagesCycling.com onto Magento (Adobe Commerce) to provide global e-commerce functionality and enhanced search engine optimisation. - In-house solution design, development and delivery of a multi-country, multi-language, multi-currency and multi-warehouse eCommerce platform using Magento (Adobe Commerce).- Led integration of Klaviyo marketing platform with Stages Cycling App to increase global email subscriber rates and USA e-commerce conversion rates.- 92% increase in USA website transactions (year-on-year).- 102% increase in USA website revenue (year-on-year).- 37% increase in USA website conversion rate (year-on-year).- 54% increase in global organic search traffic from Google Search.Overview:Managed and led the e-commerce function at Stages Cycling, delivering a high-performance digital experience after migrating multiple company websites into a single unified customer experience via StagesCycling.com.

Glasgow, Scotland , Gb

Accomplishments:- Scaled online revenue by 8x when comparing 2018 to 2021.- Complete overhaul and re-design of the ChisholmHunter.co.uk Magento e-commerce system and frontend design within the first six months of joining the business.Overview:Responsible for defining and driving the e-commerce and marketing strategy to achieve digital sales objectives and increase footfall to 28 UK-based retail stores.Led the marketing, e-commerce and customer service departments to execute promotional campaigns, develop the digital experience, improve business processes and increase the quality and volume of customer data to drive sales and increase margin across all customer touchpoints.

Glasgow, Scotland, Gb

Accomplishments: 38% increase in overall website revenue27% increase in overall website conversion rate 44% increase in overall website transactions151% increase in revenue from mobile devices150% increase in transactions from mobile devices87% increase in conversion rate from mobile devicesImproved business processes and overall efficiency.Overview: Direct and manage a Magento eCommerce solution and digital marketing technology initiatives to develop optimised and profitable online sales channels.Key Responsibilities: Increased site sales performance by implementing industry best practices. Developed marketing performance P&L Dashboard using Google Data Studio to identify performance opportunities.Developed and implemented a continuous improvement plan through conversion rate optimisation and UX initiatives.Optimise product feeds for Google and several channels.Improved team efficiency and performance.Developed digital marketing thought leadership.Digital marketing strategy for all company websites.Key Projects:End-to-end project management of the migration of all business systems to Magento from a bespoke eCommerce system. This included the design and development of a new e-commerce website, stock system and order dispatch process.

Newbridge, Edinburgh, Gb

Responsible for the creation, management and delivery of the digital strategy and all related marketing campaigns. Technical lead for e-commerce development, user experience, customer journey, conversion rate optimisation and digital content creation to increase leads and website conversion rates. Responsible for the creation of the e-commerce reporting model to support marketing campaign effectiveness, business analysis and web analytics.

Newbridge, Midlothian, Gb

Responsible for all traffic generation activity through PPC, SEO, Social Media, Email Marketing and affiliate marketing.Manage the development of the e-commerce website and all 3rd party online marketplaces (Amazon and eBay).Responsible for analysing and reporting on all key website metrics to ensure effective ROI from the digital marketing budget.

Glasgow, Uk, Gb

Responsible for the re-development and delivery of the new company website.This project involved the migration of product and customer data from a v1.3 Magento e-commerce system to the latest v1.6 system. Part of the project scope was the development of a new front-end design framework for the new system. This involved the inclusion of new payment options and user-centered e-commerce features to increase leads and conversion rates.

Glasgow, Uk, Gb

Managed all online traffic generation activity including search engine marketing (SEM/SEO), affiliate marketing and email marketing campaigns.Responsible for increasing conversion rates through improving the customer journey, a/b testing product pages and category landing pages. Developed e-commerce strategy following review of market trends, competitor benchmarking, customer buying behaviours and promotional campaigns.Responsible for 3rd party sales channels (eBay and Amazon), ensuring data and price accuracy.

Houston, Texas, Us

Responsible for consumer laptop and desktop store categories. Significant agency management was required to ensure product data on the HP store website was accurate and up-to-date. Supporting sales and post sales teams on product, pricing, stock and web content queries. Managing the design and development of email marketing campaigns through external agency.

Glasgow, Uk, Gb

Responsible for all online marketing activity – Manage all pay-per-click advertising accounts, email marketing campaigns, search engine optimisation, social media and website content.

Responsible for the development, design, marketing and maintenance of all company websites.Digital marketing duties included managing the Google Adwords account, creating email marketing campaigns, implementing SEO strategies and producing reports using Google Analytics to analyse effectiveness of all marketing campaigns.

Ecommerce Scaleup

Pgdip, It With Management

Bsc, Multimedia Systems