- craft visuals for high-profile events, including Chancellor-level events- deliver digital and printed collateral for the UCSF Office of Communications- develop creative concepts for invitations, email campaigns, social media content, presentations, and out-of-home (OOH) advertising

- develop creative assets for a variety of branding projects- ensure consistency and adherence to brand guidelines- optimize App Store Screenshots for both iOS and Google Play App Stores- A/B testing creative assets to determine an effective conversion optimization strategy

- work closely with a multi-disciplinary creative team to develop unique branded experiences- design layouts for experiential marketing events, interactive, print and other media- working in large format graphics and 3-dimensional environments - preflight layouts for print production

- instrumental in translating designs into polished, optimized, and web-ready files- applied brand standards to create eye-catching layouts and templates- developed print and digital assets across multiple channels- skillfully retouched and composited images

- managed a small team of Designers to pursue creative growth and development- elevated Lyft’s brand by upholding standards and best-practices- championed for brand guidelines that uphold visual consistency across all touch-points (i.e., print, digital, environmental, experiential)- framed conversations to elicit the right feedback from partners during weekly Office Hours- introduced innovative solutions to increase our speed, efficiency, quality and craftsmanship- improved overall design organization practices- firm grasp of file management, a keen eye for typography, and a sensitivity to great design- organized and maintained library of design files and brand assets on Digital Asset Management (DAM) platform for the Brand Design and Creative Marketing teams- experience with file management and versioning (Dropbox, Google Drive, Box)- experience with Apple Keynote and Google Slides- superb attention to detail in typography, composition and craftsmanship- experience designing for web, both mobile and desktop- familiarity with HTML/CSS/Basic Markup - highly detail-oriented and a process thinker- thrives in the face of rapidly shifting priorities and frequent ambiguity- explored opportunities to scale work by automation / templates- run and improve team processes to cultivate a high performing design culture

- work closely with Creative Directors, Copywriters, Art Directors, Production Designers and Account Executives to create layouts and compositions for Apple’s product marketing pages, as well as online store, retail pages, iOS app, and DMs- focus ranges from conceptual design to systematic design, with careful consideration for upholding and evolving design language, and ensuring consistency of all visual elements- update product imagery and UI elements in digital comps, output web- implement processes that will streamline the workflow and work with the team to meet deadlines and resolve technical and procedural problems- maintain up-to-date files, uniform naming conventions, and ensure design consistency across all assets and products- directly responsible for verifying files to spec, and preparing final assets to deliver pixel-perfect files for localization of graphics

- translate conceptual ideas into engaging design solutions for the Adobe Acrobat app- generate designs based on wireframes/sketches- explore visual design prototypes for a wide range of web projects including email, display banners, and landing page designs - integrate typographic, photographic, illustrative and other elements- interact with cross-function team; work closely with marketing, product and production teams to develop and implement design solutions- ability to organize and juggle quick turnaround times on multiple assignments, scheduling conflicts and technical challenges effectively- responsible for delivery of all design assets and specs to development

- adapt original designs for different aspect ratios, scales, and environments - create designs based on existing templates, adhering to design principles in established templates with Adobe Creative Suite software- execute work and production assets that meet defined quality standards in a timely manner- develop best-practices guidelines for production design - support Art Directors with consistency with brand guidelines and design of print mechanicals and front-end design development- manage the transition of creative comps to development- experience with direct marketing campaigns- prepare CRM emails and landing page designs for translation and localizationaccounts: Kikkoman, Levi Strauss Signature, Dockers, Del Monte (Snausages, Milk-Bone, Pup-Peroni, 9-Lives), Electronic Arts (EA), PG&E, Hilton, Doubletree Hotels, Homewood Suites, Waldorf Astoria, AAA, Perricone MD, DeYoung Museum, Sunkist, Qualcomm, Smokey Bear, Kaiser Permanente, Blue Shield of California, Hewlett-Packard

Experience designing across various industries. Brands include:AutoDeskBusiness 2.0The deYoung MuseumDockersFast CompanyThe Hilton FamilyLevi Strauss SignatureLeapFrogMacAddictMaximumPCPalm, Inc. PCWorldPeopleSoftProArts GalleryRed HerringRestoration HardwareThe Official Xbox MagazineVISA

- establish and maintain corporate brand guideline standards across multiple platforms (events, online and magazine departments)- strong understanding of design principles, techniques, and technologies; a strong visual sense and a solid understanding of the creative processes involved in creating high quality online and offline materials- ability to understand and internalize a brand, and translate it into materials

- assist in coordinating the production of a wide range of print and electronic materials, including print, online and outdoor advertising materials, brochures and invitations, web and digital assets, maps and infographics, videos, wayfinding and general museum signage in a multi-disciplinary team- provide design and production support to Exhibit-Designers exploring layouts and mocking-up comps- design and install large-scale displays- illustrate iconography and infographics to exhibits and signageaccounts: Oakland Museum of California, Asian Art Museum, California Academy of Science, DeYoung Museum