David Bailey

David Bailey Email and Phone Number

Fractional CMO and CPO @ Crux Elements
Blakeney, England, GB
David Bailey's Location
Blakeney, England, United Kingdom, United Kingdom
David Bailey's Contact Details
About David Bailey

→ Over 25 years of international experience in strategic planning, business development, marketing communications, and go-to-market execution.→ Senior leadership experience with global companies such as Apple and Samsung, plus entrepreneurial experience as a founder of tech start-ups.→ Experienced in building teams, launching products, and expanding to new markets. Able to work at both the strategic level and the practical level to make sure goals are achieved.→ Highly entrepreneurial and creative with acute attention to detail. Also highly analytical and data-driven with a strong technology background.→ Committed to applying my skills, experiences, and energy to the biggest challenges facing the world today: climate change and sustainability.

David Bailey's Current Company Details
Crux Elements

Crux Elements

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Fractional CMO and CPO
Blakeney, England, GB
David Bailey Work Experience Details
  • Crux Elements
    Fractional Cmo And Cpo
    Crux Elements
    Blakeney, England, Gb
  • Azteco
    Chief Marketing Officer
    Azteco Jan 2023 - Present
    Santa Monica, California, Us
  • Crux Elements
    Chief Marketing Officer
    Crux Elements 2018 - Present
    • Fractional CMO/CPO for tech start-ups and scale-ups.• Brand strategy and positioning• Product strategy and roadmap• Marketing and sales strategy• Revenue generation activities• Partner and channel development• Creative strategy and execution• Marketing technology and tools• Analytics and data insights• Team planning and development
  • C4 Ventures
    Operating Partner
    C4 Ventures 2015 - Present
    Paris, Île-De-France, Fr
    • Operating partner for one of Europe's leading venture investors.
  • Oncehub
    Chief Marketing Officer
    Oncehub 2020 - 2022
    Claymont, De, Us
    • Led brand, product, pricing, and marketing strategy for a B2B SaaS scale-up.• Led existential review of company positioning, product roadmap, and pricing model.• Led product marketing team for customer research and go-to-market planning.• Planned and executed integrated marketing campaigns to support product-lead growth.• Developed core sales and marketing content, workflows, systems, and KPIs.
  • Aitrak
    Ceo And Co-Founder
    Aitrak 2017 - 2020
    • Led design, development, and deployment of an AI-powered visual optimization solution.• Led product development process from initial concept to launch and beyond.• Developed core sales and marketing content, workflows, systems, and KPIs.• Created SaaS business model, product positioning, and go-to-market strategy.
  • Samsung Electronics
    Vice President, Global Marketing
    Samsung Electronics 2015 - 2018
    Suwon-Si, Gyeonggi-Do, Kr
    • Led global marketing strategy and execution for Samsung's smart home platform.• Transformed product positioning and brand strategy to drive >150% increase in sales.• Developed integrated marketing strategies and assets deployed globally by Samsung.• Led design, development, and deployment of interactive digital products for retail/online.
  • Aether Things
    Head Of Product / Retail Marketing
    Aether Things 2014 - 2015
    San Francisco, Ca, Us
    • Led marketing strategy and execution for innovative smart speaker product.• Developed product messaging, packaging, and go-to-market strategy.• Developed sales and marketing assets for online, retail, social media, etc.• Developed business model and operational processes for European distribution.
  • Wordeo
    Ceo And Co-Founder
    Wordeo 2012 - 2014
    • Led design, development, and deployment of innovative consumer video messaging app.• Led product development process from initial concept to launch.• Developed business model, product positioning, and product launch strategy.• Developed marketing strategy and assets for online, social media, PR, and more.• Won Apple “App of the Week” award at product launch.
  • South America
    Exploring South America With Mrs Bailey
    South America 2011 - 2011
  • Apple Inc.
    Head Of Global Retail Programs
    Apple Inc. 2009 - 2011
    Cupertino, California, Us
    • Led marketing strategy and execution for global retail programs: Apple Shop, Apple Premium Reseller, etc. Launched over 2,000 premium partner stores across more than 50 countries. Led design and development of internal workflow solutions to track over 5,000 store projects across more than 80 countries.
  • Apple Inc.
    Head Of Global Retail Programs
    Apple Inc. 2006 - 2009
    Cupertino, California, Us
    • Led business strategy and execution for global retail programs: Apple Shop, Apple Premium Reseller, etc. Launched over 1,000 premium partner stores across more than 25 countries. Transformed channel retail strategy and margin structure for China, Asia, and Central/South America.
  • Apple Inc.
    Chief Of Staff, Emea Sales And Marketing
    Apple Inc. 2004 - 2006
    Cupertino, California, Us
    • Responsible for strategic planning and co-ordination of cross-functional activities between Product Marketing, PR, Finance, Legal, HR, Sales and Market Development teams. During this time, Apple EMEA more than doubled in size to $5bn of annual sales and consistently delivered the highest growth rates worldwide for Apple.
  • Apple Inc.
    Senior Manager, Emea Business Development
    Apple Inc. 2003 - 2004
    Cupertino, California, Us
    • Led business strategy and execution for European retail programs: Apple Premium Reseller, etc. Launched over 500 premium partner stores across more than 15 countries. Transformed channel retail strategy and margin structure for Europe, Middle East, and Africa.
  • Gap Inc.
    Senior Manager, International Retail Development
    Gap Inc. 2000 - 2002
    San Francisco, California, Us
    • Responsible for international development of the Gap, Banana Republic and Old Navy brands. Identified strategic countries for brand development goals and performed local market analysis to target appropriate partners. Lead contract negotiations with third-party distributors and retailers, increasing annual sales by 80%.
  • Gap Inc.
    Manager, Worldwide Brand Services
    Gap Inc. 1998 - 2000
    San Francisco, California, Us
    • Responsible for development of corporate strategies to drive intellectual property protection for the Gap, Banana Republic and Old Navy brands. Created and led quarterly cross-functional board meetings of divisional vice-presidents to ensure consistency of brand positioning and development.
  • Gap Inc.
    European Financial Controller
    Gap Inc. 1995 - 1998
    San Francisco, California, Us
    • Responsible for European finance operations and reporting, working closely with country teams in UK, France and Germany. Delivered significant increases in profitability through improvements to payroll productivity, inventory control and store banking processes.

David Bailey Skills

Business Development Marketing Communications Retail Marketing Strategy Product Marketing Strategic Planning Product Management Technology Making Stuff Happen Business Model Innovation Product Design Retail Strategy

David Bailey Education Details

  • Insead
    Insead
    General
  • The Chartered Institute Of Management Accountants
    The Chartered Institute Of Management Accountants
    Acma

Frequently Asked Questions about David Bailey

What company does David Bailey work for?

David Bailey works for Crux Elements

What is David Bailey's role at the current company?

David Bailey's current role is Fractional CMO and CPO.

What is David Bailey's email address?

David Bailey's email address is david.bailey@me.com

What is David Bailey's direct phone number?

David Bailey's direct phone number is +140871*****

What schools did David Bailey attend?

David Bailey attended Insead, The Chartered Institute Of Management Accountants.

What are some of David Bailey's interests?

David Bailey has interest in Mobile, Social Media, Retail Technology, Consumer Electronics, Retail.

What skills is David Bailey known for?

David Bailey has skills like Business Development, Marketing Communications, Retail, Marketing Strategy, Product Marketing, Strategic Planning, Product Management, Technology, Making Stuff Happen, Business Model Innovation, Product Design, Retail Strategy.

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