Working with companies to facilitate their marketing and business development ideas, weather you are bringing something totally new to the market, repositioning or refreshing a brand, I have worked with a variety of businesses across a wide spectrum of industries, helping executive teams create and implement marketing strategies to achieve commercial success. I worked one-to-one with clients to dig deep to uncover key insights and immersed myself in their industry, their customers, their… Show more Working with companies to facilitate their marketing and business development ideas, weather you are bringing something totally new to the market, repositioning or refreshing a brand, I have worked with a variety of businesses across a wide spectrum of industries, helping executive teams create and implement marketing strategies to achieve commercial success. I worked one-to-one with clients to dig deep to uncover key insights and immersed myself in their industry, their customers, their competitors and their business goals, which formed the backbone of a tailored business plan and a roadmap for the future. Show less

Set up of B&B Ireland's Commercial/Revenue Management function for high potential growth segments. Policy and strategy development. Ownership of Revenue Management strategy and budgets. Direct team of three executives, revenue managing over 800 businesses across the island of Ireland. Industry project involvement. Direct-to-CEO update structure.

Ownership and responsibility for the Vodafone Consumer Fixed Channel enablement plan, revenue and base KPI’s. • Large commercial focus with responsibility for the delivery of revenue and base through multiple channels to market including Retail (Own stores and accredited agents), Online, Telesales, FOTS (Feet on the Street) and Third Parties (Switcher/Bonkers) • Responsible for driving the Vodafone Fixed Fibre Broadband penetration into new homes and existing base through cross… Show more Ownership and responsibility for the Vodafone Consumer Fixed Channel enablement plan, revenue and base KPI’s. • Large commercial focus with responsibility for the delivery of revenue and base through multiple channels to market including Retail (Own stores and accredited agents), Online, Telesales, FOTS (Feet on the Street) and Third Parties (Switcher/Bonkers) • Responsible for driving the Vodafone Fixed Fibre Broadband penetration into new homes and existing base through cross collaboration with Customer Value Management teams, Comm.'s and the wider Vodafone consumer team. • Responsible for the development and delivery of a number of tactical and strategic, insight led, propositions which targeted the family segment. • Vodafone Consumer Fixed lead in channel efforts with retail, online, FOTS, Telesales, third parties and care partners to ensure optimal proposition positioning and roll out.• Responsible for measuring the ROI of particular channels selling the Vodafone Fixed products. Accountable for taking a balanced approach to revenue and base in order to achieve EBITDA. Show less

Ownership and responsibility for the Mobile Post Pay proposition roadmap (Meteor & eMobile), revenue and base KPI’s. • Responsibility for the Post Pay consumer segment plan and delivery of objectives associated with it, taking into account internal commercial challenges, customer insight and external market factors.• Large commercial focus with responsibility for revenue and base.• Responsible for driving the Mobile Broadband Marketing and Communications strategy for eMobile and… Show more Ownership and responsibility for the Mobile Post Pay proposition roadmap (Meteor & eMobile), revenue and base KPI’s. • Responsibility for the Post Pay consumer segment plan and delivery of objectives associated with it, taking into account internal commercial challenges, customer insight and external market factors.• Large commercial focus with responsibility for revenue and base.• Responsible for driving the Mobile Broadband Marketing and Communications strategy for eMobile and Meteor customer base in Ireland. • Development and delivery of a number of tactical and strategic insight led propositions that targets key customer segments and ultimately drive retention, acquisition and up-sell opportunities.• Work closely with customer insights and other cross functional teams to understand key customer drivers, ensuring all propositions are insight led and customer focused.• Lead channel efforts with retail, online and care partners to ensure optimal proposition positioning and roll out.• Co-ordinate a series of work streams focused on exceeding/maintaining commercial momentum within the Post Pay space and lead a high performing team towards success in these areas.• Ensure all tools and processes are in place to effectively document and track the health of the segment and its progress towards success. Using these business insights to determine future programs and effect key levers for change. Show less

A great manager, who took time to understand my motivations, made this photo possible and shaped my people management style to this day. Great leadership resulted in responsibility for communicating with cross-functional teams from across the business to plan and manage new proposition projects, including resolving risks, communicating the vision and ensuring the customer was at the heart of what we did. Preparation and presentation of reports. • Producing clear and robust business… Show more A great manager, who took time to understand my motivations, made this photo possible and shaped my people management style to this day. Great leadership resulted in responsibility for communicating with cross-functional teams from across the business to plan and manage new proposition projects, including resolving risks, communicating the vision and ensuring the customer was at the heart of what we did. Preparation and presentation of reports. • Producing clear and robust business cases, championing these (with financial support) at Senior Management and Director Level. • Owning and delivering P&L based targets based on a combination of volume and price drivers, budget management and cost optimisation. Increased gross sales by 5% Year-on-Year (YOY). • Responsible for monitoring and actively evaluating the market, competitor and product changes. Implementing go-to-market strategies that generate sales. Influence the evolution of the proposition portfolio.• Key strength was leading effective, cross-departmental teams to deliver differentiated and insight lead propositions which reflect changing consumer usage habits and buyer behaviour Show less

• Leading the Tesco Diets strategy across the Tesco business, working with, and influencing multiple stakeholders to deliver against targets.• Leading the Diets proposition development plans for the group, understanding how the plans of the different business units fit together, and managing the development within Tesco.com• Engaging stakeholders at project initiation by demonstrating business case and customer benefits and managing ongoing communication to stakeholders throughout… Show more • Leading the Tesco Diets strategy across the Tesco business, working with, and influencing multiple stakeholders to deliver against targets.• Leading the Diets proposition development plans for the group, understanding how the plans of the different business units fit together, and managing the development within Tesco.com• Engaging stakeholders at project initiation by demonstrating business case and customer benefits and managing ongoing communication to stakeholders throughout project• Working with external agencies and suppliers on design and development projects, managing the timelines and deliverables• Defining and prioritising business requirements for Tesco Diets within Tesco.com, working closely with the team based in Ireland to manage parallel campaigns• Managing business implementation of development projects within marketing and wider business teams Show less

• Responsible for the Account Management of Various White Label Partners in the UK and Ireland.• Responsible and Accountable for the email Marketing Campaigns for both White Label Partners and Tesco Diets with a combined reach in excess of 2 million recipients.• Responsible and Accountable for the strategic direction of SEO.• Manage Tesco Diets E-commerce solution including the sourcing and ordering of stock, logistics and ensuring the highest standards in customer usability on… Show more • Responsible for the Account Management of Various White Label Partners in the UK and Ireland.• Responsible and Accountable for the email Marketing Campaigns for both White Label Partners and Tesco Diets with a combined reach in excess of 2 million recipients.• Responsible and Accountable for the strategic direction of SEO.• Manage Tesco Diets E-commerce solution including the sourcing and ordering of stock, logistics and ensuring the highest standards in customer usability on site.• Responsible and Accountable for the strategic direction of Tesco Diets social media strategy and deployment.• Awarded employee of the month within first six months with Tesco for the most successful social media campaign formulation and execution. 118% increase in Facebook community over five week campaign Show less

• Engaged in new digital marketing communications, planning & strategy, online PR, social media & networking technology. • Working closely with the marketing team on brand development projects for key clients including Glenisk, 4fm and Topaz.• Managing and participating in creative brainstorming and strategic marketing development workshops with staff and clients.• Managing the development and implementation of sales and online marketing campaigns for B2B and B2C clients for Neworld… Show more • Engaged in new digital marketing communications, planning & strategy, online PR, social media & networking technology. • Working closely with the marketing team on brand development projects for key clients including Glenisk, 4fm and Topaz.• Managing and participating in creative brainstorming and strategic marketing development workshops with staff and clients.• Managing the development and implementation of sales and online marketing campaigns for B2B and B2C clients for Neworld Associates.• Conducting primary and secondary research and assisting in the development of client presentations for a range of industries including forecourts, fmcg, media and energy Show less

• Representation of LYIT Students Union which involved dialogue with students & student issues. Finance, including the presentation of a yearly budget and audit of Union accounts. Organisation, staffing, supervision and guidance of policy.• Board Member of Academic Council and Governing Body. Responsible for Student input in the corporate governance of the Institute

Under the National Drugs Strategy Plan 2001 - 2008, Regional Drugs Task Forces have been established throughout Ireland, to provide responses to illicit drug use and underage drinking problems at a local level.Established in 2003, the North West Regional Drugs Task Force has a remit for the North West region including all of Counties Donegal, Sligo and Leitrim, and the North Western portion of County Cavan.

Armed with deep insights I successfully founded and launched Lust (Letterkenny Uniting Students Together) Publications, LyIT's first dedicated student publication covering local and national news affecting third level students in Ireland.• Finalist of Student Media Awards Ireland • Responsible and accountable for achieving commercial revenue targets.• Demonstrated broad business thinking and sound commercial judgement in generating ideas and robust strategies to shape the business… Show more Armed with deep insights I successfully founded and launched Lust (Letterkenny Uniting Students Together) Publications, LyIT's first dedicated student publication covering local and national news affecting third level students in Ireland.• Finalist of Student Media Awards Ireland • Responsible and accountable for achieving commercial revenue targets.• Demonstrated broad business thinking and sound commercial judgement in generating ideas and robust strategies to shape the business. • Responsible for leading effective, cross departmental teams to deliver the magazine on time and within budget each month. Engaging with key stakeholders throughout the project and preparation of monthly reports. • Negotiated year on year reduction in Magazine print cost with a print run exceeding 10,000 at its peak. Increased advertising revenue by 23% through a combination of new revenue streams and bundled advertising propositions. Early adopters of 3D issue, online flip magazine, software.• Clearly demonstrated to local and national clients the commercial benefits of marketing to third level students in the region. Show less