David Macias personal email
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Seasoned tech executive with 15 years in the enterprise and 15 years in consumer with unique expertise in games and gamification.One of my career's most distinctive assets is my hands-on experience at both blue-chip and venture-backed companies across the entire tech eco-system, a partial list includes: semiconductors; consumer, enterprise, and networking devices; the complete software stack including applications, games, developer solutions, media platforms, data-fusion for motion sensors, and AI and machine learning; VR/AR, IoT, cloud-based DRM and cybersecurity solutions, and most recently AR and machine learning-powered lifestyle games.Some career highlights:• Launched brands generating over $250 million in revenue worldwide.• VP Marketing at GigSky, a global travel tech leader and inaugural AppleSIM service provider.• Closed $15 million interactive TV deal while at Sun Microsystems for JavaTV with Disney Televentures.• Java Consumer Technology Evangelist at Sun Microsystems and directed $3 million global marketing campaign targeting CXOs throughout the eco-system.• Director of Marketing at Movea/Gyration, the pioneer in motion sensing, creator of the AirMouse and licensor for Nintendo’s Wiimote, focused on gaming, healthcare, and sports markets. Acquired by InvenSense.• Director of Marketing at IoT and edge intelligence pioneer OMNITROL Networks, an award-winning RFID Solution provider in manufacturing and supply-chain.• Directed Marketing for Radiation Oncologist to promote IMRT treatment and launch diagnostic full-body CT imaging services to consumers and physicians.• Director of Marketing at InstantAction, a subsidiary of IAC, a leading internet holding company, ask.com, CitySearch, match.com and others.• Built RGNGames, a pioneering self-publishing service for the game industry at the dawn of the Facebook platform and App store launches. Acquired by Sony.• Managed award-winning industrial design firm in design and development of consumer and medical devices.
Playstyle Labs
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Founder And Chief Executive Officer, Aka StartupcxoPlaystyle LabsSeattle, Wa, Us
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Founder And CeoEvolve Living Labs, Inc. Apr 2021 - PresentStealth.
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Enterprise Business Development, Marketing, Product And Gamification AdvisorIndependent Consultant 2014 - PresentAdvise companies on strategy and execution across product, marketing, and business development. Expertise in strategy, product/market fit, go-to-market execution, business development and enterprise penetration, product manangment, user engagement and gamified UX. ARKOSE LABS (formerly FunCaptcha), industry leading cybersecurityLed business development and strategic sales efforts with targeted global accounts. Provided guidance on solution portfolio offering, pricing and marketing. Helped define strategic positioning to evangelize thought leadership in online security and advertising markets. GAME THEORY LABS, VR/AR Learning Mgmt. SystemLed enterprise business development and wrote business plans for SBIR grant submissions for both a VR/AR virtual training system and a distributed, parallel algorithm processing analytics platform. Advised on product management for web based VR/AR game-powered learning management system (LMS) that utilized a distributed, parallel algorithm processing optimization and predictive analytics platform with machine learning and real-time simulation for immersive game-based training.
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Founder And Ceo, Aka StartupcxoPlaystyle Labs 2014 - Mar 2021Founded company to pursue mobile, quantified-self, lifestyle games market opportunity and responsible for all business and development operations for the start-up. Created MVP spec of gamified social lifestyle apps for health, learning and productivity. Hacking mobile web, cloud, and open source technologies including JavaScript game engines, Wordpress, predictive analytics, optimization, and machine learning.
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Vp MarketingGigsky 2013 - 2013Palo Alto, California, UsVP Marketing at GigSky, a global travel tech leader and inaugural AppleSIM service provider.Responsible for leading product management and go-to-market planning and execution. Defined Go-to-Market Strategy and developed VIP Global Traveler Club acquisition campaign. Led PRD mobile data enterprise and social commerce service with virtual “data” monetization.Enterprise Sales pitch person, Evangelist and spokesperson. -
Co-Founder And CeoFunstyle Studios 2011 - 2012Co-founded gamification agency to pursue mobile lifestyle games market opportunity. Responsible for product management, business development and sales. Led marketing, business development and relationship development. Led MVP specification of authoring/publishing platform for mobile apps.
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Director Of Product MarketingInstantaction, A Subsidiary Of Iac Holdings 2010 - 2010Las Vegas, Nv, UsDirector of Marketing at InstantAction, a subsidiary of IAC, a leading internet holding company, ask.com, CitySearch, match.com and others.Led developer PRD spec, developer recruitment, and marketing campaign for game publishing platform. Led specification of best practice customer acquisition, community and monetization platform. Led indie developer recruitment and directed online marketing campaign for AAA Classic title. -
Director Of MarketingMovea 2009 - 2010Director of Marketing at Movea/Gyration, the pioneer in motion sensing, creator of the AirMouse and licensor for Nintendo’s Wiimote, focused on gaming, healthcare, and sports markets. Acquired by InvenSense.Led marketing campaign execution and channel development for application network appliance. Led Go-to-market strategy and supported business development efforts in games and healthcare. Led product specification for development team of hardware and software engineers for SmartMotion motion-sensing software platform for gaming, sports, wellness and healthcare markets.
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Executive Producer, Revolution Games NetworkEcd Systems 2008 - 2009UsBuilt RGNGames.com, a pioneering self-publishing service for the game industry at the dawn of the Facebook platform and App store launches. Acquired by Sony.Led strategy, product management, development, ops management, marketing planning and execution. Designed and led development of self-publishing platform utilizing agile/scrum methodology. Developed and led game developer recruitment campaign. -
Director Of MarketingOmnitrol Networks 2006 - 2008Fremont, Ca, UsDirector of Marketing at IoT pioneer OMNITROL Networks, an award-winning RFID Solution provider in manufacturing and supply-chain.Led marketing campaign execution and channel development for application network appliance startup. Led go-to-market strategy for application solutions for manufacturing, supply chain, and retail. Directed marketing campaign including messaging, PR, advertising, naming, packaging, and online. Evangelist and Enterprise Sales pitch person to customers, partners, trade press and analysts. -
Managing DirectorSozo Design 2003 - 2005San Francisco, California, UsManaged Award-winning Industrial Design firm in design and development of consumer and medical devices.Responsible for leading brand and product design and development for various clients in variety of industries. Directed product development team of industrial designers and engineers in development of iPod accessories, smart phone prototype, and secure personal storage consumer electronic products. Developed brand identity and strategy for digital music brand to guide product development. -
Director Of MarketingBeverly Oncology And Imaging 2001 - 2003Directed marketing for radiation oncologist to promote IMRT treatment and launch diagnostic full-body CT imaging services to consumers and physicians.Directed and led marketing programs for radiation oncology therapy, cancer screening, diagnostic imaging and clinical trials. Led go-to-market for CT (Computed-Tomography) cancer screening and IMRT cancer treatment. Produced campaign plans, key messages, brochures, advertorial advertising in U.S. News and World Report, trade show signage and promotions, and direct mailing campaigns targeting physicians.
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Founder And CeoDigitalatinos.Com 2000 - 2001Founded company to pursue Hispanic online services market opportunity and responsible for planning and developing all business operations for the start-up. Recruited team and led them through development of business plan, marketing campaign, product specification, and prototype development and conceived Latino-themed interactive entertainment.
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Strategic Account Manager And Group Marketing ManagerSun Microsystems Apr 1997 - Dec 1999Palo Alto, Ca, UsSTRATEGIC ACCOUNT MANAGER Strategic account management and execution of interactive TV business development strategy.Closed $15 million interactive TV deal while at Sun Microsystems for JavaTV with Disney Televentures, joint venture of Disney, BellSouth, GTE and Ameritech. GROUP MARKETING MANAGER, CONSUMER SOLUTIONS Led strategic planning, market development and campaign for Java-based consumer solutions.Java Consumer Technology Platform Evangelist and directed $3 million global marketing campaign targeting CXOs throughout the eco-system.Served as Java Consumer evangelist and spokesperson to customers, partners, popular and tradepress, and analysts for a variety of events including the International Consumer Electronics Show ‘98, Demo ’98, and “Java 101” at JavaOne ’98, moderated Java Gaming panel at JavaOne ’98 with over 400 attendees, and consumer panel at Sun’s OEM Executive Summit attended by 100+ executives. Guided development of all marketing communication material including messaging, PR, advertising, as well as key anchor events including a consumer breakout session at Sun’s OEM Executive Summit and Java Technology Town debuting at the 1998 International Consumer Electronics Show. Co-developed strategy for Java Consumer, Java Gaming, and Java Media Consumer Platforms and co-led cross-functional team to engage partners and direct business and product development. -
Product ManagerAtari Games 1993 - 1997UsManaged worldwide launches of game properties that generated over $250M revenue worldwide.Led development teams to create innovative properties as well as manage worldwide launch of games. Co-developed all facets of product definition including game, character, and package design. Developed marketing plans and produced all launch materials including press releases, advertising, sell sheets, promotional items, and videos. Coordinated direct marketing efforts with distribution channel. Managed agencies for licensing, packaging, POP, printing, research, collateral, and video production. Managed research including market analysis, industry surveys, field test planning and analysis. Moderated over 60 focus groups and field research domestically and in Japan to drive all facets of product definition including brainstorming, troubleshooting, and product refinement. Produced national road show promotion for high-end simulator attraction to promote game. Directed grand opening of simulator attraction within large entertainment center. Produced a local MTV commercial spot, created in-store displays, and managed print campaign with ad agency. -
Consultant, Consumer Software IndustryIndependent Consultant 1992 - 1993Provided strategic planning, business development, and product management consultation to consumer software companies.CRYSTAL DYNAMICS, the first 3DO game developer/publisherCo-wrote business plan highlighting CD-ROM interactive adventures securing venture capital funding. Conducted competitive analysis of racing game entertainment software product category to advise Crash N Burn game designer. Crash N Burn was the launch title for the 3DO system. Conducted technical evaluation of various gaming system hardware platforms including CD-ROM and cartridge-based systems to determine software conversion strategy.PINPOINT PUBLISHING, recipe management softwareDeveloped business and product strategy for recipe management consumer software company. STORM TECHNOLOGY, first company to put JPEG compression into softwareManaged marketing campaign collateral development for imaging software pioneer. TECMAGIK, Sega Genesis game developer/publisherCo-managed external product development for entertainment software publisher, including contracts, project milestones and final game submission.
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Market StrategistApple Computer 1991 - 1991Cupertino, California, UsDeveloped market development plan for QuickTime in emerging multimedia and desktop video markets. Developed market model for business plan and quantified market of early adopters of desktop video. -
Hardware Design Engineer, Sales Development Engineer And Sales Program ManagerHewlett-Packard 1987 - 1990Houston, Texas, UsSALES PROGRAM MANAGER Managed sales program to increase revenue of mature mini-computer product line. Increased sales by presenting roadmap to customers and leveraging "real-time" market expertise. SALES DEVELOPMENT ENGINEER Guided and supported computer sales force in winning large orders of enterprise computers. Developed and conducted sales and product training courses to over 200 sales representatives,receiving "Best Instructor" award.HARDWARE DESIGN ENGINEER Designed and tested computer hardware and software and managed tools and testing for lab team. Designed bus interface module for one of the industry’s first Unix-based mini-computers. Managed software simulation project reducing time to market of mini-computer.
David Macias Skills
David Macias Education Details
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Stanford University Graduate School Of BusinessMba -
Arizona State UniversityElectrical Engineering
Frequently Asked Questions about David Macias
What company does David Macias work for?
David Macias works for Playstyle Labs
What is David Macias's role at the current company?
David Macias's current role is Founder and Chief Executive Officer, Aka Startupcxo.
What is David Macias's email address?
David Macias's email address is mr****@****hoo.com
What schools did David Macias attend?
David Macias attended Stanford University Graduate School Of Business, Arizona State University.
What skills is David Macias known for?
David Macias has skills like Start Ups, Strategy, Product Marketing, Marketing, Management, Social Networking, Networking, Java, Product Management, Mobile Devices, Mobile Applications, Strategic Partnerships.
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