David Macias Email & Phone Number

Seattle, WA, US

Stealth.

Advise companies on strategy and execution across product, marketing, and business development. Expertise in strategy, product/market fit, go-to-market execution, business development and enterprise penetration, product manangment, user engagement and gamified UX. ARKOSE LABS (formerly FunCaptcha), industry leading cybersecurityLed business development and.

Founded company to pursue mobile, quantified-self, lifestyle games market opportunity and responsible for all business and development operations for the start-up. Created MVP spec of gamified social lifestyle apps for health, learning and productivity. Hacking mobile web, cloud, and open source technologies including JavaScript game engines, Wordpress.

Palo Alto, California, US

VP Marketing at GigSky, a global travel tech leader and inaugural AppleSIM service provider.Responsible for leading product management and go-to-market planning and execution. Defined Go-to-Market Strategy and developed VIP Global Traveler Club acquisition campaign. Led PRD mobile data enterprise and social commerce service with virtual “data”.

Co-founded gamification agency to pursue mobile lifestyle games market opportunity. Responsible for product management, business development and sales. Led marketing, business development and relationship development. Led MVP specification of authoring/publishing platform for mobile apps.

Las Vegas, NV, US

Director of Marketing at InstantAction, a subsidiary of IAC, a leading internet holding company, ask.com, CitySearch, match.com and others.Led developer PRD spec, developer recruitment, and marketing campaign for game publishing platform. Led specification of best practice customer acquisition, community and monetization platform. Led indie developer.

Director of Marketing at Movea/Gyration, the pioneer in motion sensing, creator of the AirMouse and licensor for Nintendo’s Wiimote, focused on gaming, healthcare, and sports markets. Acquired by InvenSense.Led marketing campaign execution and channel development for application network appliance. Led Go-to-market strategy and supported business.

US

Built RGNGames.com, a pioneering self-publishing service for the game industry at the dawn of the Facebook platform and App store launches. Acquired by Sony.Led strategy, product management, development, ops management, marketing planning and execution. Designed and led development of self-publishing platform utilizing agile/scrum methodology. Developed.

Fremont, CA, US

Director of Marketing at IoT pioneer OMNITROL Networks, an award-winning RFID Solution provider in manufacturing and supply-chain.Led marketing campaign execution and channel development for application network appliance startup. Led go-to-market strategy for application solutions for manufacturing, supply chain, and retail. Directed marketing campaign.

San Francisco, California, US

Managed Award-winning Industrial Design firm in design and development of consumer and medical devices.Responsible for leading brand and product design and development for various clients in variety of industries. Directed product development team of industrial designers and engineers in development of iPod accessories, smart phone prototype, and secure.

Directed marketing for radiation oncologist to promote IMRT treatment and launch diagnostic full-body CT imaging services to consumers and physicians.Directed and led marketing programs for radiation oncology therapy, cancer screening, diagnostic imaging and clinical trials. Led go-to-market for CT (Computed-Tomography) cancer screening and IMRT cancer.

Founded company to pursue Hispanic online services market opportunity and responsible for planning and developing all business operations for the start-up. Recruited team and led them through development of business plan, marketing campaign, product specification, and prototype development and conceived Latino-themed interactive entertainment.

Palo Alto, CA, US

STRATEGIC ACCOUNT MANAGER Strategic account management and execution of interactive TV business development strategy.Closed $15 million interactive TV deal while at Sun Microsystems for JavaTV with Disney Televentures, joint venture of Disney, BellSouth, GTE and Ameritech. GROUP MARKETING MANAGER, CONSUMER SOLUTIONS Led strategic planning, market.

US

Managed worldwide launches of game properties that generated over $250M revenue worldwide.Led development teams to create innovative properties as well as manage worldwide launch of games. Co-developed all facets of product definition including game, character, and package design. Developed marketing plans and produced all launch materials including press.

Provided strategic planning, business development, and product management consultation to consumer software companies.CRYSTAL DYNAMICS, the first 3DO game developer/publisherCo-wrote business plan highlighting CD-ROM interactive adventures securing venture capital funding. Conducted competitive analysis of racing game entertainment software product.

Cupertino, California, US

Developed market development plan for QuickTime in emerging multimedia and desktop video markets. Developed market model for business plan and quantified market of early adopters of desktop video.

Houston, Texas, US

SALES PROGRAM MANAGER Managed sales program to increase revenue of mature mini-computer product line. Increased sales by presenting roadmap to customers and leveraging "real-time" market expertise. SALES DEVELOPMENT ENGINEER Guided and supported computer sales force in winning large orders of enterprise computers. Developed and conducted sales and product.

Mba

Bse, Electrical Engineering