Key achievements prior to promotion: Successfully proposed and managed the development/production of large scale, multimedia/multichannel recruitment marketing campaigns to support the attraction of members to our Central Government and London BU’s (in addition to continued holistic BAU campaigns).Led on the development and creation of the ‘Early Careers Portal’; developed as a content hub to complement the existing application journey and a two way communication tool that complements the ATS journey, allowing us to offer much more sophisticated and efficient candidate/parent “keep warm” strategies between offer and start date. “Road-showed” Recruitment Marketing tools and resources produced for the UK team to the wider global talent community. Received excellent buy-in and local adoption in various regions (also driving the case for dedicated Recruitment Marketing support in other regions). Developed and managed the creation of an internal Resourcing and Recruitment portal allowing members to better understand and identify opportunities available to them internally and manage their careers at CGI effectively = increased retention. Introduced more cost effective means of successful attraction/direct hiring for service desk recruitment leading to 0% agency use and representing savings in excess of £100k.A sustained increase in applications to CGI in the UK, now sitting an average of +10,000 per quarter (were c. 2000 per quarter when I joined). Continue to act and deliver as a valued strategic consultant and partner to the Recruitment and HR team, playing a pivotal role in guiding their attraction/recruitment and retention strategies. Continue to proactively partner with global counterparts, sharing and leveraging ideas that can widely benefit CGI globally in the area of recruitment marketing. UK model being adapted and adopted on a global scale.

I'm responsible for developing and delivering the overall marketing strategy for positioning CGI as an employer in the UK talent market.Duties and responsibilities:- To bring recruitment marketing and communications activity together under a compelling, distinctive and consistent CGI banner with a people/social focus- To work alongside the central recruitment team to strategically and tactically support on “hot skill” areas of recruitment by gaining a clearer understanding of who our target candidates are, their key drivers and the appropriate routes to market to reach them- Development of promotional campaigns that demonstrate our overarching narrative of “Be part of our story” with a people/social focus- Development of campaigns designed to tap in to the passive candidate market and more sophisticated in terms of content and audience targeting- Taking a ‘digital first’ approach making use of pay-per-click/native/re-targeted advertising techniques- Improving CGI brand awareness in the external market and within specific candidate groups- Building and nurturing of a candidate community/database that is fully engaged in our brand.Key achievements:- Launch of new recruitment campaign guidelines – “Be part of our story”. Messaging and creative adopted for localised recruitment marketing campaigns in non-UK geographies - Successfully proposed and secured budget for the introduction of a new candidate attraction technology solution crossing multiple suppliers/partners- Created the #ExperienceCGI hashtag which has since been extended to underpin business and internal marketing and communications- Significant uplift in candidate applications in terms of volume and quality of hire having introduced new and smarter attraction channels to the business- Proposed, created and implemented early careers campaign '#GENERATIONCGI" - Expanded scope of role taking on responsibility for above the line corporate brand awareness campaigns (B2B and candidate audiences).

During my time at Affinity Workforce I worked to develop a solid foundation for future marketing, attraction and internal communications activity, to support business as usual requirements and proposition development, in anticipation of future business growth. Key achievements:- Oversaw drafting and sign-off of Affinity Workforce’s first whitepaper - Created/refined sales collateral and developed an internal facing repository- Positioned marketing agency partner more visibly across the business to ensure effective delivery against business’ needs- Identified immediate and long term requirements/gaps across the business and defined the project streams required to service/meet them- Tactically increased the following for the Affinity Workforce Linkedin company page by a significant amount- Developed the external and internal communications strategy for a key product release.Key projects:Brand- A defined market proposition for each business area that is identifiable and resonates with our audiences- Creative proposals as to how each brand will manifest in terms of look/feel/tone of voice.Marketing agency partner service delivery- Detailed activity and ROI reporting per business area- Launch of service request web portal and central marketing toolkit.Candidate attraction- A refocused Recruiter view of the importance of candidate management- A clear understanding of who our candidates are and their drivers – persona mapping.Technology- Identification of a “utopia” candidate attraction workflow - Allowing for the automation of key processes in the candidate attraction/management cycle, placing candidate tracking/engagement at the centre of it. Internal comms - Creation of 'Affinity World' intranet- An easy means for communication across the business working from a genuine sense of community, openness and belonging at Affinity Workforce- Allowed for showcasing and acknowledgement of achievements in a familiar, social based environment.

Heading up a team responsible for shaping and driving the employer marketing strategy for one of the UK’s biggest PLCs. Managing the overarching relationship and working with senior stakeholders across Capita Resourcing to develop and deliver actionable attraction and marketing strategies and inform key strategic decisions relating to this activity. This means:- Developing strategic solutions, plans and options for tactical and long term attraction and marketing campaigns that cover business as usual, new opportunities, efficiency improvement and risk mitigation- Keeping on top of broad industry trends and maintaining a perspective on the future of our industry and associated sectors- Working cross functionally with all parts of the business to develop practical, actionable attraction and marketing strategies- Monitoring of the broad competitive environment in which we operate- Making clear, actionable strategic recommendations around attraction and marketing solutions to Capita Resourcing’s Leadership Team- Identifying and driving opportunities for services that can deliver revenue to the business- Building and nurturing client relationships up to C-suite level- Driving client strategy to maximise direct attraction opportunities- Introducing leading edge resourcing concepts and ideas- Building attraction strategies for individual business areas whilst steering the overall employer brand presence- Understanding and driving commercial management – including pricing services and forecasting monthly revenues - Leading exciting, varied projects from brief to go-live- Mentoring and managing the development of a national team.

Leading the Attraction and Marketing Solutions team within Capita ResourcingDuties and Responsibilities:- Overall service delivery for the Attraction and Marketing Solutions team- Strategy/planning on a short/medium/long term basis across multiple accounts- Attraction budget of c.£1m- Effective return on investment - People management- Senior management interface Also working in a strongly operationally focused capacity within the team, leading or supporting on all of the services we offer. Strategic Delivery:Working with senior stakeholders from across Capita Resourcing to develop actionable attraction and marketing strategies and inform key strategic decisions relating to this activity.Service Delivery Management:Overseeing the delivery of services from the Attraction and Marketing Solutions team to Capita Resourcing and its clients. Budgetary Management:Responsible for managing the financial planning and budgeting of Attraction and Marketing solutions on a yearly basis for Capita Resourcing.Measurement/Return:Responsible for leading on report production covering review and return on investment analysisPeople Management:Development of a team culture that emphasises quality, continuous improvement, employee development and high performance.Operational:- Responsibility for Capita Employer Brand including; digital presence and social networks- External and internal communications strategy- Web development/website management- Content strategies including; website, social, editorial/advertorial- Design production and management - Media planning/buying.

Candidate and client oriented management of marketing strategy and support for Capita Internal Resourcing. Duties and Responsibilities:- Management of strategic and operational marketing activities for Capita’s Internal Resourcing division - Strategic development and delivery of targeted recruitment campaigns across a range of sectors and disciplines- Implementation of innovative approaches to advertising, championing original and more cost effective solutions (including social media)- Creation of consolidated management information reporting for all online advertising undertaken; measuring return, identifying trends, and recommending subsequent actions - Raising Capita‘s employer profile in the market and promoting Capita as ‘an employer of choice’ - Contribute to the social media strategy including platform creation, content strategy, controls and measuring return.- Raising the profile of Internal Resourcing within Capita to support business development activities including new client generation and engagement- Creation of a range of revenue generating marketing services delivered to Capita divisions on a project basis to support recruitment activity; production of detailed service proposal documents/presentations and overall project responsibility/planning/management.

Managed marketing support across three Capita Resourcing businesses. Duties and Responsibilities:- Consumer and Client facing role focused towards candidate attraction and contractor and client communications- Managed and developed each businesses brand within their target markets and on behalf of clients within desired candidate markets- Contributed to the redevelopment of the Capita Resourcing website including project scope, usability, content creation and management and design- Interpreted and reported on analytics across all marketing activities, monitoring return, identifying key trends and taking appropriate measures where required- Developed and managed supplier relations with advertising, design, PR and web development agencies- Contributed to and developed marketing strategy in line with individual business objectives- £500k budgetary management.

Provision of marketing and bid/tender support to sales teams across three Capita Resourcing businesses.Duties and Responsibilities:- Management and development of a comprehensive library of sales literature for bid/tender completion and marketing purposes- Management of sales opportunities database- Coordination of all bid activity including the production of regular bid status reports- Coordination of online advertising (job board) administration and monthly usage reporting, detailing response tracking and return on investment- Website updates- Ad-hoc marketing projects and campaigns as required including; intranet development, event organisation and attendance and award submissions.