I facilitate transactions between buyers and sellers of IT services businesses including Managed Service Providers (MSPs), web hosting companies, and Infrastructure as a Service (IaaS) providers.Key Responsibilities:1. Business Valuation: Setting realistic expectations regarding the market value of MSP, web hosting, and IaaS businesses.2. CIM Preparation: Transforming essential business details and financials into a comprehensive Confidential Information Memorandum (CIM), creating a package of information that gives buyers the background info they need.3. Business Marketing: Marketing sellers’ businesses to a vast audience of thousands of interested buyers, employing effective marketing strategies to maximize visibility and attract potential acquirers.4. Buyer-Seller Interactions: Arranging discovery phone calls between sellers and buyers, ensuring questions are addressed promptly, fostering a transparent and efficient negotiation process.5. Offer Advisory: Advising buyers on their offers, helping them navigate the complexities of negotiations, and ensuring that their proposals align with industry standards. Presenting offers to sellers, offering explanations of the differences between offers, and addressing any questions or concerns they may have.6. Negotiation Support: Assisting buyers and sellers in understanding, accepting, or countering offers. Providing guidance through the negotiation process with a focus on achieving mutually beneficial outcomes.7. Purchase Agreement Oversight: Ensuring the integrity of purchase agreements, I verify that they align with best practices, offering assurance that aspects of the transaction are reasonable and in compliance with industry standards.8. Smooth Transaction Navigation: From the start of due diligence through to the final closing, I help navigate the complexities of the transaction process, addressing obstacles and encouraging a seamless transition for both buyers and sellers.

I lead a team of specialists to solve the marketing challenges of Managed Service Providers (MSPs), web hosting companies, and Infrastructure as a Service (IaaS) providers. We are a full-service marketing agency specializing in website design/development, search engine optimization (SEO), content creation, digital advertising, and lead generation.Key Responsibilities:1. Account Management: Acting as our clients' main point of contact, from initial discovery calls throughout their engagement.2. B2B Client Marketing: Editing/proofreading of written creatives, writing SEO elements, advertising (display, PPC, retargeting, etc.), and reviewing client deliverables.3. Project Management: Hosting regular client calls, coordinating with our team of marketing specialists to achieve client goals, budgeting, reporting, and approving client invoices.4. Internal Marketing: Lead generation, blogging/copywriting, webinars, SEO, organic social media, basic WordPress edits, marketing analytics, branding, and more.5. Thought Leadership: Guest appearances on podcasts in the IT services industry.

I managed millions in advertising spend for some of the world's largest web hosting brands and providers of other IT services. Tactics tended towards affiliate marketing, display advertising, retargeting, paid social media, and content syndication. I became experienced with programmatic ad buying in addition to buying ads directly from major websites/publishers like CNET, PC Mag, RedFlagDeals, AdRoll, and a slew of industry-specific websites.

As account coordinator, I implemented advertising campaigns for providers of IT services such as web hosting, dedicated servers, cloud, colocation, and data center services. I provided monthly reporting and actionable analysis to clients using data from Google Analytics, affiliate portals, and whatever else needed to be reported on.

Bin Bros was a start-up offering junk removal services to Greater Vancouver. As one of Bin Bros' founders, I wore many hats, including business planning, hauling junk, sitting in line at the dump, rigging the crane, sales, marketing, and community relations. We had our own product which we had manufactured in China. The 'Bin Bag' was a big green bag that could hold as much as a pickup truck. We sold them online and locally through retail. Once filled by the customer, we picked them up and hauled the junk away with our crane truck. Our clients were home owners, local contractors and landscapers. We were an environmentally friendly operation, paying strict attention to regulations, and recycling/donating/salvaging whatever we could.We also used the Bin Bags and our crane truck to deliver order of topsoil, bark mulch, stone, and other landscaping products. And we did offered waste management services for musical festivals, car shows, and other local events.

As a Junior Category Analyst for greenhouse grown produce and tropical fruits, I provided business intelligence to Oppy's sales people, executives, and the suppliers of the fresh produce.I drew upon complex data from many sources, frequently with innumerable rows and columns, simplified it, found the golden nuggets, and provided actionable analysis in my reporting. Every day I created sophisticated Excel workbooks, ultimately mastering pivot tables and lookup functions.

I performed a diverse range of marketing related tasks in a corporate environment for the world’s largest industrial auctioneer. I monitored traditional and social media to see what customers were saying about the company. I wrote articles, performed maintenance, and optimized SEO for RitchieWiki.com. And I coordinated the translation of www.ritchiebros.com into 18 languages.