Creative agency that unites data, design and AI to develop breakthrough creative that wins awards, resonates with audiences and drives explosive growth. We work with forward-thinking brands that want to change the world.

Freelance Film, Commercial and TV Director.

Directing and developing creative output, artistic design strategy and brand expression for a stealth mode startup focused on maternal care.

Conceptual global creative director helping the world's biggest brands tell their stories more effectively, no matter the campaign, audience or KPI.Led the conceptual and stylistic direction for a team of designers and orchestrated tasks to ensure timely delivery of projects within budget and on brand. I mentored internal and international teams, fostering a creative environment that supported the development of breakthrough ideas. I also helmed creative exchanges with stakeholders, piloted and directed collaborative meetings with cross-functional teams, and oversaw presentations of concepts to clients.Led cross-functional strategy to cultivate the creative value of Google and Apple relationship driving global behavioral change, resulting in revenue growth and a global increase in audience retention and view-through rate.Led a large multiyear, cross-functional internal partnership with Proctor & Gamble and Unilever c-level decision-makers to design a first-to-market solution that measured and supported diverse creative teams and positioned Google to impact $9.3B DEI opportunity.Delivered keynotes at Cannes 2022 with over 100 attendees on emerging ad trends, cultural shifts and consumer behavior patterns in creative.

As part of the Unskippable Labs Team, I inspire, educate and partner with the world's premiere advertisers to build engaging creative that maximizes the effectiveness of their content against business and marketing objectives using creative review, editing and machine learning to identify creative levers that maximize impact. Drawing on my background as a film director, I also build experiments to uncover emerging trends that cut across verticals, geographical boundaries and help define the future of attention.

Director of branded and commercial content at House of Narrative.

As a creative leader in my previous role, I was responsible for developing and implementing impactful and cutting-edge content that aligned with client needs, the brand's mission, and industry standards. I drew upon my diverse expertise to establish creative goals, guide the overall direction of projects, and skillfully lead teams of up to 100 individuals.I have a proven track record of success in the entertainment industry, having been selected by John Legend to direct music videos for "Preach" and "Penthouse Floor", as well as producing the VMA-winning video for "Surefire". I also established productive partnerships with leading clients in the beauty, luxury, and retail sectors, including Adidas, Carol's Daughter, Yves Saint Laurent, Sephora, L'Oréal, and Sundial Brands.Furthermore, I had the opportunity to collaborate with renowned artists, non-profit organizations, and social impact initiatives such as Wes Moore, Participant Media, Sponsors for Educational Opportunity, UBS, Haas Institute at UC Berkeley and Kumon.

In my past freelance capacity as a narrative writer, director, and producer, I leveraged my strong background in developing and executing creative content. Highlights of my work included Rez from 2014 (which was acquired for distribution by PBS affiliate FNX and Seed and Spark) and Tags from 2010 (which was a finalist in the Shadow and Act Filmmaker Showcase).I had a 10+ year history of experience completing script breakdowns and translating creative decisions into actionable theatrical and commercial budgets. I also enjoyed the opportunity to deliver lectures on film and production at institutions including University of Pennsylvania, Harvard University, and City University of New York.Additionally, I produced the "Riding is the Answer" commercial for Rapha and Mother industries, which was highlighted in Adweek. I also took the initiative in spearheading research and writing responsibilities for Untitled: Transgender Biopic (tentatively titled The Inevitable Fall and Rise of Charlie Wise), slated for a 2015 release. I was also signed to Will Packer Narrative as an in-house writer and director.

Part-time reader for award-winning production team behind Sin Nombre, Y Tu Mama Tambien and 21 Grams. Duties included:Writing coverage for incoming script and book submissions, giving notes for re-writes, evaluating story structure and commercial potential.

As an Associate Producer and Production Assistant for ESPN, I presented bold design and graphic recommendations to bolster the effectiveness of commercial spots and game highlights. I regularly demonstrated impeccable diligence in proactively supporting the production staff and obtaining integral resources for successful broadcasts. I managed media requests, monitored live feeds, and created written content for on-air talent. Additionally, I served as a member of a small, eight-person cohort responsible for launching ESPNU and operating all remote and studio productions.