Marketing Manager
CurrentManaging the end-to-end planning and execution of marketing campaigns to drive acquisition and conversions.Driving brand awareness of Crimson’s personalised education and mentoring services and products through cross-channel campaigns and initiatives.Run Digital Marketing campaigns using Facebook/ Instagram, Google ads and any other relevant platforms to grow the Crimson business.Work alongside stakeholders to review, refine, and develop Crimson customer lifecycle journeys.Take ownership of regional campaign builds, consistently improving campaign performance through A/B and multivariate testing.Coordinate specific outreach tactics, such as expos, to grow our brand and reach.Monitoring leads from marketing across all channels and regularly report on customer behaviour, engagement and lifecycle journey.