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I have the pleasure of leading a team of performance marketing consultants who deliver client centered solutions that drive improved ROAS/ROI. We leverage Quad's expertise in acquisition marketing to deliver results across all media channels, from digital, direct mail, TV, broadcast, and social.With a strong background in direct to consumer, insurance and financial services markets and a passion for helping clients grow their customer base. My team works with clients to understand their audience, offer, creative, and media channel needs, and provide strategic leadership and support throughout the campaign development and execution process. Looking forward to connecting with you and discussing your acquisition goals.
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QuadQuadSaint Paul, Mn, Us -
Vice President Business DevelopmentQuad Aug 2022 - PresentSussex, Wisconsin, UsLeading a team of performance marketing consultants to deliver client centered solutions that drive improved ROAS/ROI. Quads expertise in acquisition marketing delivers results across all performance marketing media channels from Digital, Direct Mail, Directed TV, Broadcast and Social. -
Vice President Marketing SolutionsQuad Aug 2015 - PresentSussex, Wisconsin, UsResponsible for growing revenue and improving profitability with the Financial Services, Insurance and Telecom markets. Expanded services to clients from direct mail production to include Direct Response Strategy, Audience Selection, Creative, Personalized 1 to 1 campaigns, testing and analytics. Revenues doubled and margins significantly exceeding industry standards. -
PresidentHospital Financial Strategies Aug 2012 - Aug 2015With an influx of Capital, I cofounded HFS, to serve the healthcare market with a wide array of performance marketing media to include; Broadcast TV & Radio, Digital TV, Direct Mail, Retail Inserts and Supporting Creative Services to support acquisition and branding needs of our clients.
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Vice President Of Business DevelopmentVmark Usa Dec 2010 - Aug 2012Focused on working with the retail industry to support loyalty marketing programs. Vmark declared bankruptcy in August 2011. All sales efforts channeled to retain clients as we approached bankruptcy auction.
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Senior Vice President Sales & MarketingPsa Jan 2009 - Aug 2010Recruited to lead the sales team and transform this direct mail broker into a BPO leader, outsourcing direct mail services and programs through a talented marketing and operations team.
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PresidentHolden Marketing Group Nov 2007 - Jan 2009Recruited to turnaround a struggling direct mail printer by adding direct response capabilities. Added full letter-shop, data processing, imaging and refocused the sales team on direct response solutions. Responsible for full P&L over sales and operations. Improved sales by nearly 23% over previous year.
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Vice President Of SalesRr Donnelley - Banta Dec 2002 - May 2007Chicago, Illinois, UsResponsible for sales of direct mail and fulfillment programs to prospects for the Western US. Started with a team of 10 sales executives focused on Retail, Financial, Insurance and Agency vertical markets. Implemented a disciplined approach to prospecting focused on Enterprise accounts contract development. Personally involved in new business development. Doubled Sales in 3.5 years. -
Vice President Sales And MarketingHenry Wurst Inc/Lk Media Group Jul 1997 - Dec 2002North Kansas City, Mo, Us -
Director Of ReengineeringUarco/Standard Register Sep 1981 - Jun 1998Responsible for reengineering the order management system from estimating through billing. Successfully executing a $20MM investment to reduce cycle time from 5.6 days to 20 mins, while improving order quality and dramatically reducing adminstrative headcount. The ROI on the project was less than 18 months.
Mark Redshaw Skills
Mark Redshaw Education Details
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Northern Illinois UniversityMarketing/Art
Frequently Asked Questions about Mark Redshaw
What company does Mark Redshaw work for?
Mark Redshaw works for Quad
What is Mark Redshaw's role at the current company?
Mark Redshaw's current role is Quad.
What is Mark Redshaw's email address?
Mark Redshaw's email address is mr****@****ail.com
What is Mark Redshaw's direct phone number?
Mark Redshaw's direct phone number is (888) 782*****
What schools did Mark Redshaw attend?
Mark Redshaw attended Northern Illinois University.
What are some of Mark Redshaw's interests?
Mark Redshaw has interest in Economic Empowerment, Politics, Civil Rights And Social Action, Education, Science And Technology, Disaster And Humanitarian Relief, Human Rights.
What skills is Mark Redshaw known for?
Mark Redshaw has skills like Direct Marketing, Direct Mail, Leadership, Integrated Marketing, Lead Generation, Sales, Account Management, Marketing, Management, Selling, Marketing Strategy, B2b.
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