Melissa Reilly Email & Phone Number

Minneapolis, Mn, Us

Invoca Advisory Board MemberRecipient of Revenue Execution Hero of the Year | Invoca 2024Runner up for the AI Visionary of the Year | Invoca 2024Keynote Speaker | Invoca 2018• Spearhead digital marketing initiatives to drive customer acquisition and retention, overseeing web design, lead tracking technologies, and email marketing programs.• Collaborate with internal stakeholders and external agencies to develop and execute digital marketing plans, ensuring alignment with business goals and brand standards.• Manage multiple concurrent projects and workflows, ensuring timely delivery and adherence to budgetary constraints.• Provide digital marketing expertise and guidance to internal partners to achieve shared revenue goals and enhance customer engagement.• Maintain active engagement with internal stakeholders to anticipate upcoming initiatives requiring support from the digital marketing team.• Review content and deliverables for accuracy, quality, and consistency with corporate brand standards.• Develop in-depth knowledge of U.S. Bank's products, solutions, and channel partners to maximize value for internal and external customers.

L-2163 Luxembourg, Lu

• Developed and managed comprehensive online strategy for Altisource Rental Homes division, including internal and external promotions, content creation, and partnership building.• Oversaw website development and redesigns, identified strategic partnerships, and monitored website analytics to optimize performance.• Managed email campaign strategies and distribution, leveraging data-driven insights to drive engagement and conversions.• Implemented emerging web trends to enhance brand visibility and support business objectives.

Cincinnati, Ohio, Us

• Led online marketing strategy and execution, driving customer acquisition through paid search, SEO, display advertising, and social media channels.• Conducted P/L analysis to optimize marketing spend and achieve revenue targets, negotiating agency relationships to support marketing efforts.• Oversaw promotional and triggered email campaigns, ensuring alignment with marketing calendar and brand guidelines.

RBS WorldPay's Humanitarian Employee of the Year 2009• Led technical aspects of corporate rebranding efforts, implemented workflow protocols for digital assets, and managed corporate equipment acquisitions.

RBS WorldPay's Marketing Employee of the Year 2005• Managed content management, design, and development for corporate extranet, coordinating audio/visual setups for company events.

• Provided web hosting management, content maintenance, and ecommerce development for clients, including interactive training CD production.

• Developed multimedia content for clients including Egleston Children’s Hospital, creating graphics, animations, and interactive presentations.

Bachelor Of Business Administration - Bba, Digital Marketing

Multimedia