Eric Parsons Email & Phone Number

New York, Ny, Us

Irvine, California, Us

Leads a team of 50 spanning product design, design systems, design operations, UX research, and brand creative. Supports the Allē aesthetics platform, BOTOX Cosmetic, JUVÉDERM, and other brands at Allergan Aesthetics.

Irvine, California, Us

Led product design, design systems, UX research, and brand creative for the Allē aesthetics platform at Allergan Aesthetics, an AbbVie company, one of the largest pharmaceutical companies in the world. Our iconic brands include BOTOX Cosmetic, JUVÉDERM, and more. Allē serves tens of thousands of medical offices and spas in the US and has delivered curated promotions and personalized experiences to millions of consumers as part of their beauty journey.Grew team from 2 full-time employees to 25 in under 2 years with an eNPS >70. Transformed designers from order-takers to leaders within their squads. Introduced UX research discipline. Unified brand creative team with UX team for end-to-end creative oversight of the Allē brand.Became subject matter expert on medical, legal, regulatory, and compliance topics within a highly-regulated industry and personally responsible for the partnerships and processes to ensure compliance with guidelines.

Irvine, California, Us

Boston, Massachusetts, Us

Helped launch a new car subscription startup via Zipcar and the parent company Avis Budget Group, eventually becoming an independent company. Managed UX design, user research, and brand. Accountable for the user experience and brand across all touch points, including: e-commerce and signup, app-based pickup and wayfinding at physical locations, subscription billing, car swaps, returns, and all supporting internal administrative experiences. Launched to 2 cities with 1000+ cars and NPS >40.

Boston, Massachusetts, Us

Managed UX design and user research. Responsible for the user experience across all channels and internal operational systems. Grew team from 3 to 10 and transformed designers and researchers from order-takers to strategic partners. Oversaw all aspects of UX design and DesignOps. Responsible for resource planning, organizational modeling (including transition to agile teams and multiple product lines), and career ladders and competencies. Partnered with PM leads on the roadmap and manages UX sprints. Coordinated delivery of design systems and collaborates with brand team on brand identity. Rolled up sleeves and contributed with low-fidelity and high-fidelity designs, including transition to Figma and creation of a new design system.Responsible for user research across multiple product lines, including joining UX research and CX research into one discipline, resulting in an end-to-end view of customer insights. Recommended and prioritized user research. Drove the CX metrics we use (NPS, CSAT), when we capture them within the customer journey, and the platforms used to manage the data.

Medford, Massachusetts, Us

Led a team of 3 UX Designers at the largest B2B provider of roadside assistance services to automobile manufacturers and insurance providers in North America. Served as DesignOps lead to standardize tools, processes, and deliverables to transform a team of designers into a high-performing design team. Leader of service provider transformation initiative, unifying disparate web experiences into a single web portal and re-imagining the mobile driver app. UX lead across the entire project and served as PM and UX Designer for major feature areas. Designed wireframes using Sketch, built prototypes using InVision, performed user research, and wrote user stories and detailed requirements. Delivered a new product design system that unified a responsive web experience and iOS and Android apps.

Redmond, Washington, Us

Managed team of UX designers, producers, and engineers supporting digital marketing. Served as UX subject matter expert across Microsoft marketing, driving consistent UX and information architecture. Drove the U.S. Microsoft Dynamics web site UX redesign and implementation of optimized landing pages, resulting in 140% increase in click-through rate to lead generation resources. Led the UX redesign and delivered a new platform for the Microsoft Dynamics customer and partner support portals. Defined the scope, functional requirements, UX, and the metadata model to support navigation and search within the content management system. Increased partner satisfaction by 25 points in one year.Responsible for all aspects of the Microsoft Dynamics support community forums and blog network, including: roadmap, engineering, UX, day-to-day production, and technical support. Doubled monthly page views to over 1.5M over 2 years and hosted/syndicated over 700 internal and external blogs. Developed innovative gamification solution to engage users in performing site activities that map to key business objectives. Drove an estimated $5M savings in support costs.

Portland, Maine, Us

Brought new iOS and Android healthcare account apps to market with a startup-like model: led strategy and business plan, managed engineering team, designed the UX, defined requirements, helped deliver supporting API, worked collaboratively with marketing and sales teams on product launch, and served as project manager during partner adoption. One client experienced a 30% decrease in call center volume from delivering mobile self-service capabilities.Provided UX leadership throughout organization and provided detailed mockups, information architecture, and visual designs to iteratively deliver UX enhancements in an agile environment for administrator, employer, and consumer personas.

Redmond, Washington, Us

Led new product initiative that was to ship with Microsoft Office 2010. Defined functional scope and UX for all aspects of the product, managed product management team, and collaborated with Microsoft Office product planning and product marketing teams.Member of a small incubation team to bring a new cloud-based recruiting solution to market. Defined vision and scope, wrote functionality requirements, and provided UX deliverables.

Redmond, Washington, Us

Defined the vision for key areas of a major Microsoft Dynamics ERP product release, including: UX redesign, search, workflow, and report publishing.Led product planning and strategy for a Microsoft Dynamics ERP portal, which extended the functional reach of the product by 500% throughout organizations, resulting in over $3M in revenue. Managed priorities across 7 agile releases, including two major platform refactoring projects and development of 6 portal self-service applications.

Redmond, Washington, Us

Fargo, Nd, Us

Designed web sites and multimedia projects for internal departments and instructor courses. Managed the multimedia lab and coordinated student employee work.

Bozeman, Mt, Us

Designed the first digital experience for the College of Arts and Architecture (also my first web site) and brought their prospective student materials online (https://web.archive.org/web/19970713205136/http://www.montana.edu/wwwdt/caahome.html).

Bs, Public History, Architecture

Architecture, Visual Arts

Aa, Visual Arts