◉ Growth Marketing Strategy: Crafted strategies for customer acquisition and retention, boosting Evimki's digital presence.◉ Performance Marketing: Managed multi-channel campaigns, maximizing ROI by optimizing spend and performance through continuous A/B testing and analytics.◉ Team Leadership: Led a marketing team, promoting innovation and collaboration to achieve goals.◉ Brand Management: Oversaw brand development, ensuring alignment with our growth objectives in the Turkish and Ghanaian e-commerce landscape.◉ Customer Experience: Enhanced customer journey with targeted strategies, tailored to the Ghanaian market.◉ Data Analytics: Leveraged analytics for insightful campaign performance reports, guiding data-driven strategy adjustments.◉ Cross-Functional Collaboration: Coordinated with product, sales, and content teams, aligning marketing efforts with business objectives.◉ Market Adaptation: Stayed ahead of industry trends, ensuring Evimki's marketing remained innovative and effective.

◉ Market Entry: Initiated Evimki's launch in Ghana, identifying and capitalizing on opportunities in the African e-commerce landscape.◉ Operational Setup: Partnered with local logistics to streamline operations, adapting to diverse market needs.◉ Sales Growth: Generated over ₵10,000,000 sales in Ghana, rapidly expanding our footprint and customer base.◉ Product Localization: Created A/B testing to tailor products to local preferences, enhancing appeal and demand.◉ Growth & Performance Marketing: Led targeted, high-ROI ad campaigns on Facebook, Instagram, SMS, and WhatsApp with a strategic six-figure budget to boost market presence.◉ Analytics & Reporting: Applied tools like Google Analytics and Data Studio for real-time insights, driving strategic growth decisions.

◉ Marketplace Best Seller: Established Evimki as a best seller on Trendyol and Hepsiburada, setting trends through targeted marketing and effective ads.◉ Sales Growth: Generated over ₺ 2,000,000 in sales, fulfilling 2,000+ orders by mastering the Turkish e-commerce landscape.◉ Market & Product Testing: Identified market niches and products via targeted test campaigns, aligning our offerings with consumer demand.◉ Operational Setup: Partnered with a third-party fulfillment center and 5 cargo companies to enhance our logistics and fulfillment operations.◉ Growth & Performance Marketing: Executed high-ROI advertising campaigns across Facebook, Instagram, and TikTok, with a strategic six-figure budget, using the AARRR framework to guide our marketing efforts.◉ Analytics-Driven Growth: Utilized tools like Google Analytics, Clarity, and Hotjar, alongside GTM and UTMs, for deep insights and performance optimization.◉ Reporting: Advanced our reporting and analytics with Google Sheets and Data Studio (Looker), enabling agile decision-making and sustained growth.

◉ Strategic Consulting: Developed custom growth strategies to enhance clients' brand positioning and expand their market reach.◉ Data-Driven Solutions: Leveraged analytics to inform targeted marketing campaigns, significantly boosting client ROI.◉ Performance Optimization: Directed the digital marketing department, streamlining databases, email, and display ads to align with client objectives.◉ Brand Positioning: Collaborated with clients to sharpen brand positioning and elevate market awareness, leveraging deep market insights.◉ Innovative Marketing Tech: Advised on cutting-edge marketing tools and platforms to foster client growth and engagement.

◉ Sales Growth: Achieved over SAR 15,000,000 in sales and generated over 10,000 orders monthly.◉ Growth & Performance Marketing: Achieved high-ROI advertising campaigns across Facebook, Instagram, TikTok, and Snapchat with a strategic six-figure budget.◉ Regional Growth: Successfully scaled operations, tapping into a diverse range of over 2,500 products to meet the unique demands of the Gulf market.◉ Market Testing: Validated niches in SA and UAE markets through targeted test campaigns on Shopify, Youcan, and WordPress.◉ CRM Excellence: Managed relationships with over 70k customers, enhancing customer retention and loyalty.◉ Growth Hacking: Applied the AARRR framework (Acquisition, Activation, Retention, Referral, Revenue) ◉ CRO & UX Optimization: Developed a user-centric online store and compelling landing pages with strong CTAs, optimizing the shopping experience and conversion rates.◉ Data-Driven Insights: Utilized Google Analytics, Clarity, and Hotjar for campaign analysis and optimization, leveraging big data to inform strategic decisions.◉ Tracking System: Enhanced campaign tracking and insights using GTM and UTMs, ensuring accurate performance measurement.◉ Budgeting & Forecasting: Optimized marketing budgets, focusing on an ideal CAC to LTV ratio to minimize CPA and efficiently scale customer acquisition.◉ Strategic Reporting: Implemented real-time reporting with Google Sheets and Data Studio, providing actionable insights for continuous growth and strategic adjustments.◉ Gulf Engagement Content: Created and tested culturally relevant content, including custom voiceovers for the Gulf audience. (A/B Testing)

◉ E-commerce Sales: Launched my online store on WordPress, achieving five-figure monthly sales using Taager's product diversity.◉ Performance Marketing: Boosted sales through targeted campaigns on Facebook, Instagram, and TikTok, optimizing for high ROI.◉ CRO Store Design: Crafted a user-friendly store optimized for CRO with compelling listings and SEO-smart descriptions, boosting user experience UX.◉ Data-Driven Strategies: Applied Google Analytics, Clarity, and Hotjar for in-depth campaign analysis, optimizing ad spend for maximum efficiency.◉ Tracking System: Implemented GTM to create events and Applied UTMs for accurate tracking and insights.◉ Performance Reporting: Used Google Sheets and Data Studio for real-time reporting, driving strategic growth.

◉ Led Digital Marketing for 5 Brands: Drove multimillion-dollar sales across diverse sectors.◉ Email Marketing Excellence: Launched campaigns increasing B2B leads by 40%, and uplifting sales revenue by 15%.◉ Website & SEO Innovation: Led website and SEO enhancements, spiking organic search traffic by 50%.◉ Content Strategy Impact: Developed and implemented strategies, boosting brand engagement by 20%.◉ B2B Advertising Strategy: Directed targeted B2B efforts, significantly expanding the professional market segment.◉ Complex Digital Navigation: Managed intricate digital marketing landscapes, catalyzing market growth.

◉ Sales Impact: Directed strategic campaigns that resulted in a 60% increase in lead sales, achieving SAR 3,500,000 annually.◉ Ads Budget: Managed over SAR 250K in advertising platforms (Facebook, Instagram, and Snapchat), focusing on lead generation by reducing CAC by 15%. ◉ Influencer Marketing Success: Drove 30% of total sales with strategic influencer partnerships, enhancing brand credibility.◉ Social Media Mastery: Led transformative strategy, growing followers by 70% through innovative content and engagement.