Mario Fernandez Email & Phone Number

Bogotá, Bogota, CO

Bogota, D.C., Capital District, Colombia

✔Managed media planning and strategy for F&B and agency clients.✔Identified and resolved campaign issues to ensure optimal performance.✔Collaborated with vendors and digital ecosystem platforms to enhance campaign efficiency.✔Monitored campaigns across Meta, Google Ads, and TikTok to track KPIs and drive results.✔Implemented sentiment report to ensure.

Bogotá, Distrito Capital, Colombia

✔ Successfully led more than 30 employees and 3 Managers based in Colombia, Argentina, and Costa Rica in 2022 and 2023, ensuring the delivery of high-quality work with operative excellence for our US Programmatic, Social, and Search customers.✔ Oversaw teams that managed large USD budgets with no mistakes in 2023, maintaining a strong relationship with the.

Bogotá D.C., Colombia

✔Managed 15 people in charge of the digital operation (Programmatic, Social, and Search campaigns) for several US clients like Meta, Nestle, Mattel, and others. ✔Oversaw +1000 campaigns with a Quality rate of 98% and an avg. customer survey of 4.6/5. ✔Oversaw teams that managed between 10 and 60 MM with no mistakes in 2021.

Gran Buenos Aires, Argentina

✔Successfully coordinated an 8-person Social digital team across 3 markets (Argentina, Bolivia, and Paraguay) for Unilever, ensuring consistent high-quality output, communication, and collaboration between team members using tools like Monday and Planner.✔Started the digital operation in Bolivia and Paraguay.✔Worked strongly with social media campaign.

Gran Buenos Aires, Argentina

Key Responsibilities: ►Media planning on/off and media allocation/strategy for Pfizer, KLM/Air France, Grimoldi, Cunnington, Efectivo Sí, Maped, Alfaparf, Luis Pasteur, and Alere. ►Manage new campaign process from briefing to reporting. ►Daily interaction with research, creatives, accounting, planning, and customers🏆Achievements: ✔Fostered strong.

Gran Buenos Aires, Argentina

Key Responsibilities: ►Media planning for American Express, Kimberly Clark, Sanofi, Fondo Vitivinícola Mendoza, Hasbro and Randstad. ►In charge of campaign execution from beginning to end. ►Relationship with media partners.🏆Achievements: ✔Managed end-to-end campaign execution for multiple clients, ensuring timely delivery of creative assets, accurate.

Argentina

Key Responsibilities: ►Media analysis for Starwood hotels, Grimoldi, Banco Patagonia, Efectivo Sí, Biogénesis Bagó, Buquebús, and Alfaparf. ►Planning, strategy, and reporting. ►Control and optimization of budgets and campaigns. ►Presentations for clients. ►Research insights.►Participation in meetings/pitches of new business.🏆 Achievements: ✔Analyzed and.

Argentina

Key Responsibilities: ►Social media analysis, reporting, and social listening for IBM comms channels and campaigns. ►Research consumer insights and prepare presentations for the customer►New business and research of opportunities in the business intelligence area. ►Daily contact with different areas of the agency.🏆 Achievements: ✔Enhanced the agency's.

Argentina

Key Responsibilities: ►First contact, set up, optimization, and follow-up of digital campaigns at Google Adwords platform. 🏆 Achievements: ✔Successfully executed digital campaigns for a diverse portfolio of clients from different industries, resulting in increased brand awareness and conversions.✔Developed a portfolio of +40 customers from different.

Advertising

Diplomado En Transformación Digital/Advanced Diploma In Digital Transformation

Academic Interchange

Diplomado En Administración De Proyectos