Matt Ferrel work email
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A MediaCom, Google, and AEG alum who has spent my career focused on digital marketing efficiency and building product in the rapidly evolving marketing technology space. I most recently helped build the new digital marketing team at AEG Presents, the entertainment giant that produces Coachella and 13,999 other events in North America.I'm in my natural state outdoors, whether on a hike to a lake or skiing in waist-deep powder. Find me every morning with a cup of Populace Coffee and my playlist going.
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Vice President, Head Of GrowthTickpick Jun 2022 - PresentNew York, Ny, UsTickPick is a fast growing technology company that is reshaping the secondary ticket marketplace. Through a combination of software development, product innovation and best in class customer experience, we have saved our customers over $60 million in service fees. Since our launch in 2011 we have sold over $850 million in tickets, and for the last five years, TickPick has been named a Deloitte Technology Fast 500 award winner and has landed on lists of Inc. 5000’s and Crain's New York Business’ Fast 50. -
Partner, AdvisorPopulace Coffee Oct 2016 - PresentSpecialty Coffee Roaster located in Bay City, MI. Serving the citizens of the world. We carefully source and roast our beans. -
Co-FounderMille Mitten Mar 2012 - PresentPlan and organize a three day experience/event around the state of Michigan.Facilitate partnerships with major automotive and lifestyle brands. -
Partner, StrategyFireside Sep 2019 - Jun 2022Jacksonville, Florida, UsA digital strategy and marketing consultancy focusing on helping eComm businesses scale and grow through digital infrastructure, martech and innovation transformations.Services Include:- Platform & Infrastructure Optimization- Marketing Automation and Process Efficiency- Agency Procurement & Team Structure- Conversion Rate Optimization and User Experience -
Head Of MediaAeg Presents Nov 2016 - Jul 2019UsOversee the allocation and strategy for paid marketing investment for NA Tours, Festivals, and One-Offs.Lead digital audience solutions for our Global Partners/Sponsors in the live events and sports space. -
Product Marketing ManagerGoogle Jan 2015 - Oct 2016Mountain View, Ca, UsFocus Areas:// Marketing Automation// Insight Reporting// User Acquisition + Retention// Creative/Strategy Development -
Account Manager - Live Events, Music, And SportsGoogle Oct 2012 - Dec 2014Mountain View, Ca, UsFocus Areas:// Support major labels, professional sports leagues, and top live events clients with digital marketing expertise across Search, Display, Mobile, YouTube and Social platforms.// Offers unique, solution-oriented marketing recommendations to drive online album downloads, brand awareness and consumer engagement.// Facilitate partnerships with Google's broader product teams and our largest entertainment clients to create unique experiences and engagements. -
Account Manager - Smb SectorGoogle Sep 2011 - Sep 2012Mountain View, Ca, UsFocus Areas:// Partnering with Google's advertisers to grow their businesses using the scale and reach of our products (Search, Display Advertising, TV, YouTube, Mobile, and Social).// Focusing efforts to help small and medium-sized business find success with Google's digital marketing platforms. -
Insights AnalystMediacom Jun 2010 - Jul 2011London, GbFocus:// Developed critical strategic insight on key issues to effectively address clients’ concerns in media planning / buying. // Created several customized segmentation and cluster analyses to enhance consumer-targeting capabilities based on syndicated and proprietary research data.// Created and analyzed complex media targets for top clients, such as Subway, Travelers Insurance, Citizens Bank, Warner Brothers, GlaxoSmithKline, among others.// Tracked and monitored consumer media consumption along traditional and emerging platforms// Added vital analysis to existing data along with proprietary tools, client input and personal insight to better present MediaCom’s strategic approach to media planning.// Crafted POVs on new and emerging topics in the media industry for internal and external publication.// Constructed research proposals for our proprietary panel that explored critical areas for our clients, such as holiday shopping and gift giving.// Produced highlight one-sheets on specific categories, brands and media landscapes. -
Undergraduate Research AssistantMichigan State University Sep 2008 - Aug 2009East Lansing, Mi, UsI worked as a research assistant for the Marketing Department with the following duties:// Gathering citation data from articles in every major business journal from 1993.// Observing the distribution of articles from one discipline to another, ranging from general management to accounting.
Matt Ferrel Skills
Matt Ferrel Education Details
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Michigan State UniversityInternational Business Specialization
Frequently Asked Questions about Matt Ferrel
What company does Matt Ferrel work for?
Matt Ferrel works for Tickpick
What is Matt Ferrel's role at the current company?
Matt Ferrel's current role is Head of Marketing, TickPick.
What is Matt Ferrel's email address?
Matt Ferrel's email address is mf****@****ive.com
What is Matt Ferrel's direct phone number?
Matt Ferrel's direct phone number is (213) 763*****
What schools did Matt Ferrel attend?
Matt Ferrel attended Michigan State University.
What are some of Matt Ferrel's interests?
Matt Ferrel has interest in International Business, Investing, Technology, Music Production, Athletics.
What skills is Matt Ferrel known for?
Matt Ferrel has skills like Digital Marketing, Marketing, Marketing Strategy, Market Research, Media Planning, New Business Development, Social Media Marketing, Google Adwords, Search Advertising, Strategy, Advertising, Mobile Devices.
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