Madeleine Fulham Email & Phone Number

Washington, Dc, Us

Bethesda, Maryland, United States

Bethesda, Maryland, United States

Client Management• Helped develop new area of engagement with a long-standing client, a Fortune 50 company within the healthcare space• Communicates daily with client team, pushing prioritization of work, communicating insights and strategy, and overall providing expertise around Marketing Analytics subjects • Supports Marketing Strategy partners within the client organization, specifically providing guidance around campaign testing design, standardization practices, and measurement planningMulti-touch Attribution (MTA) Model • Engineered original data pipeline for two and a half years of data, which brought together over 150 million stimulus records and response data for over 9 million members• Built a discrete, member-level MTA model, which utilized Pyspark’s logistic regression modeling capabilities, adstocking, zero sampling, etc.• Analyzed the “why” behind the results, which ranged from interpretations of a member’s probability to take actions to comprehensive attribution of responses (i.e. not last touch attribution)• Translated complex data science methodology and findings into communicable, visuals-based presentations• Led presentations of this work to senior leadership at client, a Fortune 50 company within the healthcare spaceOther General Analytics• Performs “data detective” work, looking into the “why” behind questions and digging deep into data for insights• Provided findings behind questions such as drivers of channel preference, disparities in response behavior, and root reasons behind reduced campaign volumes executed against• Developed subject matter expertise around data sources, allowing for quick scoping of feasibility of work/questions

Bethesda, Maryland, United States

Bethesda, Md

Forecasting• Created a mechanistic, Systems Dynamic model to forecast population "cells" through time• Resulted in a bottoms-up forecast that projected marketing campaign volumes and costs by week, month, campaign, touchpoint, channel, kpi, etc. • Illustrated outcomes using an R flexdashboard, which is an interactive, dispersible HTML document • Model used for annual forecasts since development; made possible by reproducibility practices put in place during original development in Spring 2020Segmentation Model• Developed a machine learning model to transform a survey of approximately 3,000 members to a segmentation model to scale the entire US population• Used demographic and psychographic variables to create a nearest-neighbor, weighted pairing of the survey respondents to a database containing this information for the entire US population• Built a neural network model using sklearn, testing performance using sensitivity and specificity matrices

Bethesda, Maryland

• Performed analysis on grant, personnel, and financial data; has resulted in findings on oversights into financial projections, decisions on academic support programs, insights into personnel populations, etc. • Supported organization’s staff through fast, dynamic responses to everyday data needs• Created tools for more efficient data insights; byproducts have been presented to the head of the organization• Utilized MS Excel for analyses, MS Visio for creating visualizations of new organization structures, MS PowerPoint for creating final deliverables, and NHLBI databases (nVision, QlickView, etc.) to query relevant data for projects

The College Of William & Mary

• Managed administrative tasks, including creating weekly agendas, recording council minutes, and acting as the correspondent between council members and the executive board• Organized community events for Circle of Sisterhood, an organization that raises funds to improve women’s education in developing regions of the world• Innovated awareness campaigns, such as film project with professors on the topic of barriers to education for women; utilized professional equipment and editing platform, Final Cut

Williamsburg, Va

• Brainstormed, marketed, and executed fundraising events for St Jude Children’s Research Hospital, facilitating over $70,000 of donations • Adhered to low-cost event planning to increase profits (resulted in a 50% increase in event donations utilizing the same budget) • Led piloting of new, online database to increase the effectiveness of annual mailing campaign

Reston, Virginia

• Taught programming, math, and video production courses• Strengthened interpersonal skills, leadership, and critical problem-solving through day-to-day interactions and challenges

Leesburg, Virginia

• Helped implement and became certified in fundraising database, Blackbaud’s Raisers Edge NXT• Developed mailing campaign to improve donor base and increase retention of fundraiser participants• Created marketing materials and advertising for annual and new fundraisers; utilized Canva

Williamsburg, Virginia

• Facilitates a teamwork environment with peers to promote problem solving• Aspires to present information in a clear and engaging manner to make sessions as productive and accommodating as possible • Tutors Elementary Statistics, Macroeconomics, Accounting, French, and Intro to International Relations

Bachelor Of Business Administration (B.B.A.), Business Analytics

French Language And Literature