Mark Gabriel Email & Phone Number

California, United States

Los Angeles Metropolitan Area

In my current role as Director of Accounts and New Business Development at AreaLab, I have closed new deals with leading brands, such as The Walt Disney Company, Crayola, and Spin Master Toys, accounting for 92% of agency revenue for 2024. I have also introduced the agency to over $2B in opportunities within the government contracting and B2B procurement industry, obtaining Minority-owned Business certification for LA County and Small Business Certification for the State of California. Working closely with the CEO, I have analyzed the health of the business to appropriately allocate resources and staff for current projects and those in development.

Culver City, California, United States

I successfully drove cross-functional task force teams and spearheaded influencer event sponsorships for pocket.watch. Through my efforts, I helped secure 4 feet of retail space at over 1000 Walmart stores, a 15-stop Walmart tour, and a ten-episode season of HobbyKids Adventures premiering on YouTube. I also developed a strategic digital content plan and created 2 trailers, 2 teasers, 6 character vignettes, and YouTube bumpers for consistent fan engagement in the lead-up to the web series premiere. My expertise in digital, social, and community activations have helped to promote HobbyKids Adventures toy line and have contributed to the success of the franchise launch.

El Segundo, Ca

I have achieved impressive results in product marketing, e-commerce, and licensed collectibles. I utilized consumer insights to deliver 6% YoY Fall sales growth for youth electronics through the launch of Scruff-a-Luvs, Wrapples, and Rollie My Dream Puppy. I also led the US marketing and product strategy resulting in top 10 boys' toys in the collectibles category. My efforts in e-commerce resulted in a 176% YoY growth by creating and managing 16 Amazon A+ and 8 Amazon Store pages. I was also responsible for managing Moose Toys' first venture into licensed collectibles with Universal and Disney. Additionally, I secured early pre-launch endcaps and dedicated fixtures in over 1200 Target stores for new Boys brand launches.

Century City, Ca

I led cross-functional teams and executed successful brand campaigns for top television franchises such as Sons of Anarchy. My expertise in brand strategy and marketing resulted in driving significant sales growth and securing high-impact retail spaces, such as the FX-branded retail statement at Best Buy. I also successfully implemented manufacturing-on-demand (MOD) distribution models to reduce financial risk and generate up to $100K in net income. Additionally, I created global marketing campaigns and worked with regional teams to tailor strategies for their respective territories.

Founding member of Disney On Ice/Disney Live International team with a first year growth of 41% from prior year. Primary focus on Japan market which achieved 9% growth for Disney On Ice and 61% growth for Disney Live! FY08 - FY09. Managed licensee, Feld Entertainment, in leading marketing initiatives for 15 Disney on Ice and Disney Live! shows globally accounting for 55% of the Disney licensed business. Developed a Marketing and Creative Brand Guidelines booklet as a tool to streamline marketing approvals by third party partners. Led Digital and Social Marketing initiatives to create a consistent Disney On Ice and Disney Live interface in Europe and Asia Pacific markets.

Promoted from Coordinator position with the Boys/Live Action team at DCP to Associate level. Managed the Cars franchise and collaborated with cross line of business teams on retail specific annual promotions to double the global retail sales for the franchise in years 2 and 3 after theatrical release. Continued Franchise Management role by assisting and executing five year planning forDisney/Pixar Cars and Toy Story franchises and event films including WALL-E, Ratatouille, Meet the Robinsons and Bolt. Added additional Product Development responsibilities by coordinating line reviews and brainstorms with Studio filmmakers, developing Product Development style guides, and collaborating with Category Managers on product approvals.

Promoted from Undergraduate Associate to Coordinator position within 6 months of joining Disney Consumer Products. Assisted Director with five-year planning and franchise management for key franchises including Pirates of the Caribbean and The Chronicles of Narnia. Serviced cross line-of-business teams by creating and distributing marketing assets including licensee lists, global pitch kits, and sell sheets. Managed a marketing and advertising budget of over $300K, and partnered with Disney Finance and Controllership on quarter end and year end budget balancing.

In-market research and analysis of over 12 theatres in the Inland Empire. Compiled qualitative and quantitative data of venues and consumers on a weekly basis, with a focus on Buena Vista theatrical releases. Data capture included competitive analysis, in-theatre marketing materials, and promotional effectiveness.