Gary Brooks Email & Phone Number

Working alongside the Strategy Director and Design Lead to generate outstanding outputs for a range of international clients.

Associate for creative direction at Viveo marketing. This boutique consultancy helps start-ups and more established life science businesses develop their brands and marketing capabilities. Clients include:• A CRO and protein analysis lab that accelerates drug development through impurity analysis and analytical protein characterisation services based on mass spectrometry• A leader in Organ-on-A Chip technology that is transforming drug discovery with predictive human organ models, enabling scientists to generate human-specific efficacy and safety data• A bioproduction platform that gathers the best of plants and usual biomanufacturing in fully scalable, sustainable and animal-free bioprocesses• One of Europe’s largest CDMO’s offering bespoke bioproduction journeys for innovators to achieve successful market entry for their viral vector or RNA therapeutics

Farnham, Surrey

Snapshot of my recent experiences:Transforming the nation’s biggest pension Engaged by an employee communication agency to support its partner - a global leader in IT digital transformation - reinvent the employee and employer experience for UK’s largest work-based pension. As part of the agency team I helped:• Oversee the creation of communications sent to 10M members and nearly 900,000 employers across the country• Set up a production team – SMEs, writers, designers and PMs – to deliver ‘comms at scale’• Played a key role in redesigning the entire retirement journey for multiple cohorts, seamlessly blending on and offline• Co-designed and implemented the production process to meet the brand, quality assurance and compliance requirements Global healthCo-created and delivered a cervical cancer vaccination campaign sponsored by UNICEF for teenage girlsAutomotiveCopy consultant for a tech start-up funded by one of the world's largest automotive groups helping define the company's values framework alongside the writing of core brand communication assets

Farringdon, London

Led the Creative Dept. in this integrated agency of nearly 90 people based in Farringdon. KHWS has a strong B2B heritage in both the energy and technology sectors. Clients include ExxonMobil, Samsung, Heathrow Express and ASK Italian. Achievements:• Helped reposition the agency through the development of a proprietary planning model that makes behavioural science marketing accessible for brands• Used behavioural-led insights to help clients develop ideas that would resonate more effectively with consumers to generate sales• Played a key role in new business, bringing greater clarity to the agency’s new proposition and purpose • Embedded heuristics into KHWS culture by redefining the agency’s founding values • Created a development framework for the agency that now drives its commercial, creative and people growth through smart decision making• Led the drive to create a more entrepreneurial spirit and pro-active way of working across the agency. Key responsibilities:• Oversaw the creative output covering conceptual, design and artwork. Also had managerial oversight of the Multimedia and Motion Graphic disciplines• Ensured the agency’s creative objectives aligned with the strategic and financial goals• Raised the creative ambition of the agency by making the agency’s new behavioural-led proposition relevant to our clients• Brought creative insight to scoping sessions that led to more effective resource planning.

United Kingdom

Worked with a senior Art Director as a freelance integrated team. Also acted as a creative consultant to a major UK utility company helping their B2B marketing team raise the quality of their creative output. Also advised a UK innovation company on the most effective strategies to launch and drive sales of their household products.

London, United Kingdom

Board member of independent integrated agency of 40 people (primarily CRM).Clients:Lansinoh, Monarch airlines, Prudential, Tesco Bank, Wonga, Wyevale Garden Centres.Achievements: • Restructured and grew the Creative Dept from 3 to 12 employees in 18 months to reflect the changing needs of the client base and raise creative standards• Alongside CSD and Planning Director, managed and successfully won five pitches (50% win rate)• Won DMA Gold in 2015 for Wyevale Garden Centres (Best Customer Journey) plus numerous nominations in the MAA Best Awards 2015 for Freeview and Monarch Airlines, plus Lansinoh in 2016• Developed and implemented a new process of briefing to help immerse the Creative Dept more fully into each client’s business needs and challenges• Delivered a 20% reduction in un-billed hours by implementing a new weekly workflow process• Reduced freelance costs by 35% through more effective resource planning • Created an internal Agency team to successfully manage WDMP’s weekly output across all social channels.Key responsibilities: • Meeting the Agency’s creative objectives alongside the the strategic and financial goals• Raising the creative ambition by making the Agency’s proposition relevant to our clients• Overseeing, upholding and improving the quality of the Agency’s creative output across all clients• Presenting regularly to clients and building relationships that enable the Creative Dept to work seamlessly with Clients’ marketing teams• Liaising with Creative Services to manage workflow and Agency resources• Working closely with the Head of Planning to develop strategies and propositions• Partnering with Business Directors to create inspirational briefs.

London, United Kingdom

Board member of OgilvyAction, the global activation arm of the Ogilvy Group. Helped manage a dept. of over 50 creatives working in shopper, trade, experiential and promotions. Also co-managed the creative process and copy requirements for Ogilvy Action’s digital JV with Ogilvy Healthworld.Clients: 3M, BP, Coca-Cola, Ford, Hotpoint, HSBC, IHG, Mondelez, Philips, Qualcomm, Unilever.Achievements: • Successfully integrated 25 creatives from both traditional and digital backgrounds into one team• Played a key role in repositioning the Agency and helped create the Agency credentials• Raised the creative profile of the London office within OgilvyAction and the wider the Ogilvy Group (London rose from 17th to 4th in the internal OgilvyAction Awards League)• Lead the in-house Agency Marketing Team, responsible for the creation of successful award entries and industry facing communications and initiatives• Selected as the Agency representative for the Ogilvy Group’s task force to establish a new appraisal process and performance management programme for all UK employees• Co-led a project with the Creative Operations Director to unify Agency briefing documents.Key responsibilities: • Reported directly to the ECD and implementing the Agency’s creative objectives• Managed and motivated 25 creatives from both traditional and digital backgrounds• Presented to Clients and built relationships on a UK and international level• Collaborated with other Ogilvy Group companies to develop and implement integrated campaigns• Co-managed the creative process and copy requirements for OgilvyAction’s digital JV with Ogilvy Healthworld.

London, United Kingdom

London, United Kingdom

London, United Kingdom

Global activation arm of Leo Burnett. Helped manage a dept. of over 25 creatives working in CRM, shopper, trade, experiential and promotions. Clients:Alfa Romeo, Diageo (Johnnie Walker), Disney, English Heritage, Eukanuba, Fiat, Great Ormond Street Hospital, Holiday Inn, Hotpoint, P&G, Kellogg’s, Volvo excavators, Barclays Global (iShares), Alzheimer’s Society, Philip Morris, Warbutons, Samsung.

London, United Kingdom

Clients:Britannia Money, Citibank, Ericsson, Ford, Vodafone.

London, United Kingdom

Clients:Britannia Money, Citibank, Ericsson, Ford, Vodafone.

London And Birmingham, United Kingdom

Clients:Cadbury, Pork Farms, Vauxhall Network Q, Vladivar, West Midlands Health Authority.