Gene Peterson Email & Phone Number

Experienced financial marketing leader and team player who is adept at turning business / commercial priorities into impactful brand strategies, GTM plans and marketing campaigns. I am acutely aware of today's competitive environment so I always seek ways to drive growth and profitability. I am tirelessly focused on ...• Proven ability to grow brands and deliver complex financial products and software to the financial services ecosystem using the full marketing and communications mix.• 10+ years spent building networks that connect asset managers, distributors and intermediaries.• Deep expertise in delivering effective go-to-market plans, segmented value propositions and campaigns.• Skilled in delivering quality market, policy and product content to enable each stage of the customer lifecycle.• Well versed in marketing technologies and how use them to engage buyers, drive them through the sales funnel faster and optimise business analytics / reporting.• History of building wonderful marketing teams who forge tight, honest relationships with C-suite, sales and product.• Trusted partner when running joint client initiatives – led projects with leading firms like Schroders, DTCC and various fintech partners.------------------------------Marketing Strategy, Planning, Content, Execution | Brand Building | Demand Generation | Lead Generation | Account Based Marketing | Sales Enablement | Product Commercialisation | Network Building | Relationship Management | Marketing System Optimisation | Revenue Acceleration

Listed skills include Marketing Strategy, Financial Services, Asset Management, Marketing Communications, and 16 others.