Grant Lee work email
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Grant Lee personal email
An entrepreneurial, goal-oriented, and result-driven strategic creative marketer with 15 years experiences in strategic planning, brand building, IMC management, and X-functional team management. Served in Nike & Jordan brands in Greater China, with ¥10 billion business in 2021, and double digit YOY revenue growth during 2015-2021. Now leading Vans APAC Go-To-Market Brand Planning with ¥2.1 billion business in 2024 covering +10 countries in Asia.
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Marketing DirectorK-Swiss Global BrandsShanghai, Cn -
Founder And OwnerMrgrantlee7.Com Oct 2012 - Present• China, World, Business, Sports, and Photography.
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Apac Gtm Senior Manager - Brand Planning & Ops LeadVans, A Vf Company Jul 2022 - PresentShanghai, ChinaLead and re-structure $300M USD APAC Go-To-Market process to fuel incremental growth in brand and business for APAC key story launches. (China, S.Korea, Japan, Taiwan, Singapore, Malaysia, Indonesia, Philippine, Australia, and New Zealand.)• Process transformation - Data driven, consumer insights, integrated way of working.• Sales meeting experience & content and management. • Cross-functional management, facilitation, and alignments.• Integrated Brand calendar portfolio… Show more Lead and re-structure $300M USD APAC Go-To-Market process to fuel incremental growth in brand and business for APAC key story launches. (China, S.Korea, Japan, Taiwan, Singapore, Malaysia, Indonesia, Philippine, Australia, and New Zealand.)• Process transformation - Data driven, consumer insights, integrated way of working.• Sales meeting experience & content and management. • Cross-functional management, facilitation, and alignments.• Integrated Brand calendar portfolio management• Annual / Goal Setting MBR / QBR / Marketing All Hand Show less -
Smart Retail Marketing ManagerVans, A Vf Company Jun 2021 - Jul 2022Shanghai, China• Vans new retail APAC lead - 365 Digitalized Retail Service & Experience Transformation • O2O • WeChat Work • WeChat Eco-SystemSpearhead the digitalized retail transformation for O2O seamless consumer journey building, new WeChat Mini-program and WeChat Work initiatives, and in-store O2O experience integration. Pilot and scale to transform the marketplace for 600+ Vans stores and 4 other VF brands in China. -
Nike Direct Brand Digital A.Manager - JordanNike Apr 2016 - Mar 2021Shanghai City, China• Omni-channel digital calendar, content, and experience Created best in class integrated digital content and consumer experience, with a focus on driving brand and business growth, for a $1 billion brand in China. • Channels includes Jordan.com, T-Mall, WeChat, Weibo, SNKRS App, Nike App, WeChat Mini-Program, E-Mail, SMS, and 6000+ stores.• Jordan WeChatBuilt Jordan WeChat from scratch and grew it to a leading social media account in the sports and lifestyle… Show more • Omni-channel digital calendar, content, and experience Created best in class integrated digital content and consumer experience, with a focus on driving brand and business growth, for a $1 billion brand in China. • Channels includes Jordan.com, T-Mall, WeChat, Weibo, SNKRS App, Nike App, WeChat Mini-Program, E-Mail, SMS, and 6000+ stores.• Jordan WeChatBuilt Jordan WeChat from scratch and grew it to a leading social media account in the sports and lifestyle industry.Stretch Assignment for VP/GM: • Annual enterprise digital transformation strategy - Smart Retail.• Store concept transformation - Focus on new revenue growth, mobile service & physical experience, O2O, and membership. Show less -
South Ekin (Retail Experience) - Jordan Brand LeadNike Dec 2014 - Mar 2016China• Brand Marketing / Product Training / Consumer Insight Designed, and conducted Jordan Rookie Camp, the largest ever GC EKIN trainings to cultivate 100 agency recruiting partners to become the truest Jordan brand ambassadors and serve for WeAreJordan 30-year anniversary events. -
Marketing StrategistDingman Center For Entrepreneurship Aug 2013 - May 2014College Park, Maryland• Social media strategistThe Dingman Center for Entrepreneurship is an entrepreneurial center that provides regional start-ups with early-stage funding, and class curriculum. I wrote contents for the social media and managed the channel growth for awareness. -
Mba ConsultantLockheed Martin Aug 2013 - Dec 2013• Marketing Intelligence, market research, competitor analysis -
Mba Marketing Manager InternFoxtrot Media, Inc. May 2013 - Aug 2013Owings Mills, Maryland• Marketing analytic and strategic planning -
Marketing And Store ManagerSportsman Athletic Retail 2010 - 2012Taipei, Taiwan• Managed 7 sales personals, led day to day sales management, retail operations, and customer services.
Grant Lee Skills
Grant Lee Education Details
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Entrepreneurship/Strategy
Frequently Asked Questions about Grant Lee
What company does Grant Lee work for?
Grant Lee works for K-Swiss Global Brands
What is Grant Lee's role at the current company?
Grant Lee's current role is Marketing Director.
What is Grant Lee's email address?
Grant Lee's email address is ch****@****umd.edu
What schools did Grant Lee attend?
Grant Lee attended University Of Maryland - Robert H. Smith School Of Business.
What are some of Grant Lee's interests?
Grant Lee has interest in Small Business, Management, Professional Interests, Personal Interests, Styling, Marketing, Basketball, Reading, Photography, Sports.
What skills is Grant Lee known for?
Grant Lee has skills like Marketing Management, Sales Performance, Merchandise, International Business, Sales Strategy, Consulting, New Market, Market, Import, Sales, Business Networking, Students.
Who are Grant Lee's colleagues?
Grant Lee's colleagues are Bugis Pasolle, Ping Choo, Yogendra Mandal Yogendra, Tran Van Hieu, Metin Yatekin, Tamika Butler, Kamal Jjn Kumar.
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