Grant Lee Email & Phone Number

Shanghai, Cn

• China, World, Business, Sports, and Photography.

Shanghai, China

Lead and re-structure $300M USD APAC Go-To-Market process to fuel incremental growth in brand and business for APAC key story launches. (China, S.Korea, Japan, Taiwan, Singapore, Malaysia, Indonesia, Philippine, Australia, and New Zealand.)• Process transformation - Data driven, consumer insights, integrated way of working.• Sales meeting experience & content and management. • Cross-functional management, facilitation, and alignments.• Integrated Brand calendar portfolio… Show more Lead and re-structure $300M USD APAC Go-To-Market process to fuel incremental growth in brand and business for APAC key story launches. (China, S.Korea, Japan, Taiwan, Singapore, Malaysia, Indonesia, Philippine, Australia, and New Zealand.)• Process transformation - Data driven, consumer insights, integrated way of working.• Sales meeting experience & content and management. • Cross-functional management, facilitation, and alignments.• Integrated Brand calendar portfolio management• Annual / Goal Setting MBR / QBR / Marketing All Hand Show less

Shanghai, China

• Vans new retail APAC lead - 365 Digitalized Retail Service & Experience Transformation • O2O • WeChat Work • WeChat Eco-SystemSpearhead the digitalized retail transformation for O2O seamless consumer journey building, new WeChat Mini-program and WeChat Work initiatives, and in-store O2O experience integration. Pilot and scale to transform the marketplace for 600+ Vans stores and 4 other VF brands in China.

Shanghai City, China

• Omni-channel digital calendar, content, and experience Created best in class integrated digital content and consumer experience, with a focus on driving brand and business growth, for a $1 billion brand in China. • Channels includes Jordan.com, T-Mall, WeChat, Weibo, SNKRS App, Nike App, WeChat Mini-Program, E-Mail, SMS, and 6000+ stores.• Jordan WeChatBuilt Jordan WeChat from scratch and grew it to a leading social media account in the sports and lifestyle… Show more • Omni-channel digital calendar, content, and experience Created best in class integrated digital content and consumer experience, with a focus on driving brand and business growth, for a $1 billion brand in China. • Channels includes Jordan.com, T-Mall, WeChat, Weibo, SNKRS App, Nike App, WeChat Mini-Program, E-Mail, SMS, and 6000+ stores.• Jordan WeChatBuilt Jordan WeChat from scratch and grew it to a leading social media account in the sports and lifestyle industry.Stretch Assignment for VP/GM: • Annual enterprise digital transformation strategy - Smart Retail.• Store concept transformation - Focus on new revenue growth, mobile service & physical experience, O2O, and membership. Show less

China

• Brand Marketing / Product Training / Consumer Insight Designed, and conducted Jordan Rookie Camp, the largest ever GC EKIN trainings to cultivate 100 agency recruiting partners to become the truest Jordan brand ambassadors and serve for WeAreJordan 30-year anniversary events.

College Park, Maryland

• Social media strategistThe Dingman Center for Entrepreneurship is an entrepreneurial center that provides regional start-ups with early-stage funding, and class curriculum. I wrote contents for the social media and managed the channel growth for awareness.

• Marketing Intelligence, market research, competitor analysis

Owings Mills, Maryland

• Marketing analytic and strategic planning

Taipei, Taiwan

• Managed 7 sales personals, led day to day sales management, retail operations, and customer services.