Henry N. Email & Phone Number

Los Angeles, CA, US

• Lead general marketing, digital, social, and content strategy
• Developing overall messaging pillars and messaging strategy leading into the world's largest auto show
• Manage agencies to ensure consistency and provide overall strategic direction

Playa Vista, California, US

• As part of the inaugural US marketing team, I responsible for developing marketing strategies to launch a new brand into the US market and successfully navigate through various obstacles as a new EV Car and tech company.
• Developed branding strategy for the US market
• Led Social Marketing efforts from strategic strategy to implementation from organic and paid strategy
• Led CRM communication efforts to our customers, stakeholders, and warm leads to push reservations of vehicle launches, latest news, and product launches
• Spearheaded and launched inaugural VinFast community forum, building process, benefit activations, and content strategy
• Managed social, media, and creative agencies to ensure goals align with business goals and initiatives

Los Angeles, California, US

• Championed new business RFP pitches with internal teams and leadership to successfully win business for the agency
• Led ideation sessions with c-suite and internal teams for new business activations
• Developed process for workflow management to ensure goals are met in creative, digital, and media
• Developed creative and strategy briefs internally to ensure RFP deliverables are met
• Mentored and managed junior staff

Hong Kong, HK

Responsible for the promotion of Hong Kong as a world-class destination, developing strategic integrated campaigns to align with 15 worldwide offices. Manage strategic development and execution of Hong Kong’s National Tourism Organization’s digital and social media campaigns in the US market to increase long-haul visitations and overall brand awareness.

Hong Kong, HK

• Develop results driven integrated marketing programs in digital media, social media, and travel industry partner campaigns from strategic planning and development to execution and reporting
• Led successful branding partnerships, including Cathay Pacific Airways, Food Network, TravelZoo, Expedia, Universal Pictures, and Passion Passport resulting in travel industry award-winning campaigns
• Enhance digital and social reach as well as acquisition of target markets by leading external agency teams of 5-7 team members from Mindshare LA and M&C Saatchi LA
• Exceed website traffic KPIs by 5-10% YOY resulting from highly engaging digital and social campaigns to drive traffic to Hong Kong’s destination page through tactical travel offerings and aspirational influencer.
• Pitched and lead shift in target audience to Millennial focus with projected increase of social acquisition by 20% YOY
• Develops and manages US marketing budget to improve digital and social spending by implementing digital media retargeting and pixeling, SEO/SEM strategy, and engaging social programs including strategic brand.

Los Angeles, California, US

• Led clients and internal agency teams to develop and execute media and creative marketing campaign targeting multicultural audience for clients penetrating the Asian, Hispanic, African American segments. Client.
• Managed multi-million dollar annual advertising budget for Southern California Edison and Lexus
• Developed all campaigns with multicultural first thinking to develop campaigns for all segments
• Increased marketing budgets 15% annually for media and production for SCE
• Managed all SCE total market media buys, planning, and execution
• Expanded business to include total market creative development for largest SCE campaign

Los Angeles, California, US

Los Angeles, California, US

Los Angeles, California, US

Long Beach, CA, US

• Managed teams up to six and provided strategic marketing and promotions direction of Division 1 sports programs at the University. Engaged with the Long Beach community and student-led groups to enhance fan experience.
• Increased baseball group sales revenue by 90% for the 2008 season and maintained sales numbers in 2009 and 2010
• Developed and implemented marketing plans to increase awareness by 78% in 2010 within the Long Beach and Orange County DMAs
• Achieved 110% increase in new membership and renewals of Jr. 49er Kids Club
• Managed advertising agency relationship for improved marketing efforts

Long Beach, CA, US

• Led customer service representatives in acting Team Lead role on Differentiated Service Team.
• Assisted merchants with technical and end of day balance issues regarding their point of sales terminals.
• Successfully helped merchant retention with high quality customer service and retraining merchant sales.
• Participated in the Differentiated Service Team to handle high revenue accounts.
• Adapted quickly to new systems and procedures during the Bank of America transition.