I am a brand developer and entrepreneur, obsessed with disrupting traditional models of brand development and sports promotion. Most recently, I launched a professional sports tour that brought the world's top disc golfersto New Zealand, with tournament coverage broadcast online. In our 2024 pilot season, we achieved over 850,000 YouTube views, received extensive coverage in traditional media, and executed digital brand awareness campaigns, generating over 300,000 views on Meta reels.In addition, I bring over 8 years of expertise in planning and delivering creative projects using the Adobe Suite and Shopify e-commerce. I excel in brand development and strategy, having created iconic brands for a range of startups and events, including my own ventures.My experiences in sport promotion, brand strategy, strategic partnerships, sponsorship procurement and creative industries have equipped me with a unique combination of strategic and creative capabilities. In the rare occasions I'm away from my desk, you'll find me at the disc golf course, on the mats at Brazilian Jiu Jitsu, watching sports and films and playing board games with friends.
