Ceo
CurrentMatt is the founder and CEO of Roth Ryan Hayes. RRH is a leader in marketing and advertising optimization via established Needs Assessment initiatives, Agency Resourcing (search and contracting), and Agency Resource Evaluation.Matt has provided successful outcomes for a wide range of clients. In the last three years alone, he led work for clients including The Home Depot, CVS health, Enterprise Holdings, PNC Bank and The National football League; as well as middle market advertisers Safelite, Invesco, Puma, New Balance; and smaller tightly focused marketers Valvoline and SeatGeek among others.Matt provides on-going guidance and support to Robert Kraft and The Kraft Group's work to combat antisemitism and all hate via the "Blue Square" campaign.Prior to acquiring Roth Associates and re-launching as RRH, he served as Global CEO of WPP’s United Network. Matt’s shift to global work started at Arnold and Euro RSCG, units of Havas. As Co-Chairman and President of Global Brands at Havas Worldwide he managed a 450-person staff of integrated communications professionals. Among the global marketers and brands, he worked closely with were Jaguar, Reckitt Benckiser, Merck, Volvo, and Live Nation. His domestic brands included New York Life, Atlantic City, Dos Equis, and others. Prior to joining Havas Worldwide, Matt served as EVP of Havas’s sister agency, Arnold Worldwide. Matt led the agency’s winning team in a global Volvo agency review, subsequently staffing and managing the Volvo business globally. Early in his career, Matt rode the first wave of the digital revolution, founding Ryan, Drossman & Partners. A pioneer in digital, the agency launched digital-first brands such as MovieFone, SportsLine.com, TheStreet.com, and Verio. He then served as CEO of the publicly traded Change Technology Partners, leading the company through 12 acquisitions.Matt graduated from Syracuse University, where he received a B.A. in Political Science and a B.S. in Newspaper Journalism.
