Led the marketing, merchandising & in-app experience for fashion jewellery, sunglasses, belts & wallets, precious jewelleryContinuously monitored reports for visits (Traffic), units sold, conversion, GMV & ASP data at category level & business unit level, on an hourly, daily & monthly basisTracked visits by traffic sources (search, merch, recommendation, CRM…) to evaluate whether the share of traffic (SOT) for each source is as per targetsNegotiated with Central marketing stakeholders for additional traffic-driving leversOptimized merchandising strategy to achieve business goals with a combination of data-driven decisions, customer & market understanding, competition benchmarkingCollaborated closely with category managers & pricing team to allocate the right visibility to products based on discounts, deals, new launches, thematic & seasonal relevanceEnd-to-end ownership of category landing pages for Business As Usual (BAU), Events, ThematicsUplifted Product Page Views (PPVs) for SKUs with keyword seeding in the catalog based on search keywords & volumesCollaborated with Search Experience, Catalog teams to ensure each customer cohort sees the relevant filter options, search suggestionsEnabled brand store page content creation on Flipkart, social media posts for the categories’ top brandsAchievement- During the festive season, Fashion Wearables category's target achievement was 140%, year on year traffic growth was 40%Facilitated live video commerce for marketplace sellers enabling them to achieve festive season revenue targetLed a team of 6 members with zero attritionHired, trained & mentored senior operations executives

Managed marketing budget, negotiated & onboarded new agencies & freelancers reducing asset production cost by ~50%Co-created the Go-To-Market plan incl. in-app merchandising & off-platform marketingLed content creation for licensed brand Toys R Us’s digital launch in India. 73 differentiated A+ catalogs were created in less than a month along with brand stores, launch communication banners & packaging artworks for the next seasonManaged brand stakeholders based in the USA, design agencies & production studios based in Delhi, Mumbai & Bangalore & internal stakeholders in Sourcing, Quality, Operations, Category, Finance, Catalog, Product, Tech, AR/VR, SEO, CRM, Customer Experience, Internal Communication, Procurement, Privacy, Legal teamsCollaborated with media team for brand awareness campaign on Facebook & Google, Central marketing team for social media campaign with mom influencersLed the packaging design for new product development (NPD)Implemented design variations reducing printing costs by ~70%Owned brand activation- social media contests for engagement with gift vouchers feat. brand-specific coupon codes

Led copy, content & communication for Flipkart’s private labelsCreated wireframes, concepts, copy & design direction for stores (landing pages), emailers, sale event pages, product launch stores, CRM & moreCreated content strategy, calendar, copy & design ideas for Flipkart Ideas (curated feed of engaging brand content)- MarQ & Perfect Homes brand pages had high engagement & record no. of viewsManaged Nokia brand’s stakeholders based in the UK & India for implementing web banners & product page content creation through a content management system (CMS) as part of the go-to-market (GTM) strategyGave design direction to external agencies & in-house designers for brand asset productionWorked on brand taglines, product naming, store copy, social media copy, push notification, rich product description, catalog design mood boards, video scriptsNote- Official designation is Manager- PL Design

Worked on the award-winning digital campaign- Propah Lady, cricket World Cup campaign- SockThemCreated video script for a new product launch BTS video that earned 4M YouTube, 4M Facebook & 2M Instagram viewsIdeation for PUMA India Instagram's content calendarCopy for PUMA India Instagram & Facebook handles & global PUMA Cricket Twitter handleIdeation on brand communication plan for new sneaker launchesCopy for brand ambassadors like Virat Kohli, Usain Bolt, KL Rahul, Mary Kom & influencers Created social media campaign content plan for PUMA India featuring Virat KohliLed copy training for the agency, guiding them on PUMA’s tone of voiceCopy (long form & short) for ads, emailers, banners, SMS, in-store communication, SEO, product descriptionBriefed publishers like GQ, Inshorts & ScoopWhoop for web articles

Responsible for maintaining optimum quality of apparel catalog imagery for International brands, ethnic wear & sportswear & led teams of photographers, stylists, image editors & pre-live QC for the sameTrained vendor studios on delivering shoot images with quality on par with in-house studios, increasing the daily catalog photoshoot & editing completion rate by 3xCoordinated with studio managers, category, warehouse & other teams to solve customer escalationsImplemented measures to reduce catalog-related returns such as colour calibration for image retouching, new style guide creation

● Created content for extensive styles in both apparel and product divisions: Western wearapparel (Men and women), footwear, bags, jewellery, cosmetics, watches, other accessories● Writing detailed product descriptions as well as style notes giving stylingrecommendations to customers● Writing website content and style notes for Myntra Fashion Brands- Roadster, Dressberry, Anouk...

Graduation project- Graphic Design, Copywriting● Key project-Kyoorius Design Awards- Work included conceptualizing and writing taglines forposters. Writing body copy for social media. ● Promotional campaign poster design & photography● Logo, website design, office stationery, packaging design

Branding and Identity design,Website Design, Corporate Identity Design● Redesigned the brand identity of a restaurant: Logo, website, menu and packaging.