* Analysed the latest trends in women office wear segment* Conducted primary research to understand the buying and usage pattern of consumers. * Examined and optimized the current distribution channels of ISU and also found out some new channels* Strategized an 8 week long marketing campaign to liquidate the inventory and increase interaction with the user base

* Involved in developing software functionalities, with zero defects, by understanding and analysing the client’s requirements* Enhanced and optimized the business process application by bringing down the turn-around time by 1.3 seconds and thereby increasing the efficiency of the system* Integrated the different modules of the application by co-ordinating with the testing and frontend team * Initiated knowledge transfer across the unit for around 15 members on the mailer module and backend services* Spearheaded a team of 4 members for a pilot project and provided an end to end solution for application deployment