Mrigesh Dewan Email & Phone Number

Gurugram, Hr, In

Gurugram, Haryana, India

Kolkata, West Bengal, India

Project brief: Devise a 4P Strategy to disproportionately increase the market share of Engage. Result: Boosted deo sales and range billing by 227% in 4000+ outlets of North by implementing lines cut scheme. Process: Interviewed 140+ retailers, visited 10+ ITC distributors, 3+ competitors’ distributors across 3+ geographies. Collected 12+ datapoints via consumer study of 215 respondents on purchase behavior in the deo category. Analyzed trade pricing of 10+ competitors, Nielsen data of 4+ years, 4+ Sales Binders to identify pain points. Ran 2 iterations of the trade pricing scheme in North and West (4000 outlets each) for comparative testing. Created a prototype countertop unit for pocket perfumes with 4+ value additions to the existing design

Bengaluru, Karnataka, India

Created the formal video entry for the company's application in Startup India, a Government of India initiative. Recognized as “best performer” in the internship program for web and social media campaigns. Personally designed over 12 infographics, 10 articles, a video deck, and a white paper for a content calendar which I ideated under the guidance of the VP, Marketing. I presented multiple recommendations for website design & optimization via an analysis of all relevant competitors in the AI-ML-driven solutions field.

Acting as the sole student representative of over 350 participants of the IPM Program in the Executive Committee which includes the program chair, and senior faculty members. Representing a batch of 120+ students before the administrative staff and the faculty members; Reviewing courses, curriculum & facilitation in the introduction of new courses; Managing daily operations including the scheduling of examinations and classes, ensuring smooth conduct of classes, creating robust grievance redressal and feedback mechanisms. Maintaining a cordial relationship between the stakeholders of IIM Indore's IPM program including faculty members, administration, and students.

As the Placements Coordinator of my batch, it was my responsibility to facilitate internships for all my batchmates, that too during the COVID-19 restrictions (April to May 2021). I contacted over 60 reputed organizations like UNESCO, HCL Foundation, TATA Motors, etc., and convinced them to associate with IIM Indore for these internships. I also designed the Placements Brochure, which contains profiles, faculty testimonials, etc.

Indore, Madhya Pradesh

Responsible for organizing The Pi-Quiz: a one-of-a-kind national level talent hunt organized by IPM students of IIM Indore as a part of the annual cultural-management fest, 'Atharv' to instigate the irrational creative minds of young students to touch practicality and reality. The Pi quiz has an ever-increasing participant pool of over 2500 students all across India, out of which the top 60 make it to the national finals held in the IIM Indore Campus.

India

As a digital marketing and content writing intern at Bharti Foundation, I got an opportunity of a lifetime to interact with the beneficiaries of the great work the Foundation has been doing and share these success stories by utilizing and optimizing their digital presence. It has provided me critical insights into being a better manager, and more importantly, a better person.

Ludhiana, Punjab, India

Coordinated directly with the director to launch Instagram marketing campaigns. Spearheaded the digital marketing team and worked on making social media campaigns to boost enrollment; Increased post engagement rate by 30%; Synthesized a blend of Facebook and Instagram marketing ads to keep enrollments steady during COVID-19 via special reward schemes. Led the designing of creatives and posters which were put up across the city.

Ludhiana, Punjab

Headed the Public Relations team of BCM Model United Nations Conference 2016, Punjab's largest school-level MUN conference.

Pgdm (Bm), Business Management, 6/8

Activities and Societies: Senior Executive Member, Sports Committee Senior Executive Member, Infrastructure Committee Captain, Men's.

Integrated Program In Management, Business Administration And Management, General, 82%

Activities and Societies: Social Placements Coordinator, Academic Coordinator, The Pi-Quiz Coordinator, Part of College Football Team