Managing a team of data analyst working on wide variety of projects. which includes acquisition and retention campaigns. Worked on site with banks in MEA region for cross sell campaigns.

Managing a three member team, working on scorecard generation and managing end to end campaign analytics for LAC regions.

I was involved with Audience design and executing digital campaigns for small merchants.

Managing ATM data and develop process to improve data quality and monetize data by streamlining and automating ATM data delivery.

• Client: Global Bank – Card DivisionJob Responsibilities: • Data Management – Includes data extraction, data treatment and automating process to increase efficiency.• Marketing Analytics - It includes segmentation, marketing strategies, campaign execution and reports creation.

• Client: Major Retail Store, UK Job Responsibilities: Handling Data Solutions and Campaigns Management for major Retail Stores. It includes data treatment, analysis of data to provide customer insights using SAS Procedures and other tools such as Cronacle, Unix etc. Key Project Price Promise • Analysis of pricing with competitors pricing to provide best prices for their products across the region.• Various Data Validation checks to make it fit for various analysis.• Qualitative Analysis of data after every 12 hours for spends, range etc.Key Project Price Promise QA Automation (Self Initiative)• Post QA involves lots of manual validation checks.• Developed codes using SAS Macros, Unix and Cronacle to automate the manual checks.• Developed a front end by using VBA and Excel to showcase the results generated from SAS codes.• Automation tool is user friendly and error free.• It approximately saves 330 hrs manual efforts.Key Project Shop• Generation of customized reports.Key Project Shop QA Automation (Self Initiative)• Pre QA involves lots of manual validation checks.• Developed codes using SAS Macros and Unix to automate the manual checks.• Developed a front end by using VBA and Excel to showcase the results generated from SAS codes.• Automation tool is user friendly and scalable.• It approximately saves 208 hrs manual efforts.Key Project Lifestyle Refresh• Grouping the new as well as existing customers and assigning them lifestyles.• Analysis of Lifestyle on the basis of Income, Share of Spend and Segment using SAS Proc.• Running various Campaigns to attract customers to join different clubs.• Carrying out analysis to understand the customer behavior and lifestyles in detail to gain functional knowledge.

International Sales and Marketing* Preparing MOM, Presentations, Business plan as per requirement.* Market Research – Analyzing the potential of market, Finding New Buyers, Deriving the marketingstrategies to build brands through business analysis market research, products pricing strategy andprofitability.* Client Engagement & Satisfaction, Negotiation with clients, Execution of Order, Checking the exportDocs and ensuring the timely payment from Client once shipment is done, Coordination with Logisticsto ensure timely shipment with zero discrepancy. Achievements* Given the additional responsibility of Swatantra Exports to promote Granite trading businessoutside India

Business Development* Creating brand awareness in East Delhi and Noida regions for MBA preparation.* Planning and organizing events and seminars.* Giving presentations to heads of Institutions.* Counsel the prospective students with respect to their career and field chosen for furtherstudies. Achievements* Took the initiative and successfully conducted ‘Tycoons’ a scholarship event in all DelhiUniversity colleges

Trading ‘soft grain futures’ in Chicago Board of Trade(CBOT)* Study and analysis of technical indicators: Moving Averages, Relative Strength Index, FibonacciTools, MACD, Stochastic Indicators etc.* Study and analysis of statistical tool and Charts: Bar chart, Candlestick Chart and Patterns,Point and Figure Charts.* Critical review of Trend Lines.* Finding correlation and regression using MS-Excel; Hands on experience on Reuters and Bloomberg. Achievements* Successfully cleared certification in Technical Analysis conducted by Futures First.; Critical Analysis of Financial Instruments of ABN-AMRO from Customer Perspective- Summer Training