Mrinal M Email & Phone Number

Kochi, Kerala, India

Chennai, Tamil Nadu, India

On-boarded retailers and distributors across India for a gadget insurance productConducted market research(Surveys and Depth Interviews) for product development

Kerala

As an account manager (retail accounts) for the Kerala Region in India, I'm the head of sales for Dell Exclusive Stores (DES) throughout the state. My primary responsibility is to oversee, and boost sales in different Dell Exclusive Stores across the region. I work with a robust team of In Store Promoters (ISPs), Distributers, and Retailers (Store Owners/Partners), to facilitate sales of Dell products, and to ensure customer, satisfaction. KEY RESPONSIBILITIES▬▬▬▬▬▬▬▬▬▬▬▬▬► Oversees sell-through of laptops to Dell Exclusive Stores► Manages sell-out of Dell Products across all Dell Exclusive Stores► Reporting Manager for a team 23 In-Store promoters working in Dell Exclusive Stores.► Handling on-ground promotions, offers, and more, to boost sales, by working closely with the marketing team. ► Auditing Dell Exclusive Stores to ensure a professional, customer-friendly environment.► Coaching In-Store promoters, and working on initiatives to boost sales.

India

Helped KEY Accelerator, a joint venture between EY and Kerala Startup mission, conduct a process re-organization of "Ideathon", a hackathon designed to find promising tech startups. I worked on a project to setup a CSR committee for the Govt. of Kerala

Trivandrum, India

When I co-founded D4Delivery in September 2013, it was a hyperlocal food delivery startup based out of Trivandrum. Within three years, we expanded to three cities across Kerala, and expanded our delivery network to become a one-stop delivery service for everything. I handled logistics, marketing, account management, and Public Relations for the start-up, until I left to pursue MBA at IIM Trichy.KEY RESPONSIBILITIES▬▬▬▬▬▬▬▬▬▬▬▬▬► Created the Business Plan, as well as the core of the logistics network for delivery (Hub & Spoke Model), and helped launch the business in Trivandrum.► Built initial partnerships (with key restaurants in Trivandrum), and recruited staff members.► Headed all marketing initiatives for the startup - Including, sales & marketing campaigns, event presence, partnerships, and social media marketing.► Expanded the business from INR 3 million to INR 13 million during the span of just three years. ► Expanded the delivery system into several other verticals (including electronics, medicines, groceries, bill payments, laundry, and more).► The startup had a successful exit in 2016.

Photography has always been a passion. I have been privileged enough to use the photography skills I have developed to make solid contributions in different avenues, as a Freelance creative or photographer.KEY RESPONSIBILITIES▬▬▬▬▬▬▬▬▬▬▬▬▬► Events of different types (weddings, receptions, engagements)► Product photography► Architectural photography► Stock Photography (Alamy)► Landscape/Nature Photography

Thiruvananthapuram Area, India

I was the lead photographer in charge of documenting OYO Properties across Southern Kerala. I was in charge of taking photographs of over 30 OYO properties across the length and breadth of South Kerala. I worked closely with a team of the local OYO Executive team, to produce branding and creative that would help bolster the bookings of OYO Rooms in the Southern Kerala region.

Thiruvananthapuram Area, India

As part of the core team task force, I led the content and media team, to oversee the strategy & execution of all Marketing Communication responsibilities for the national level event (11,000+ participants). Additionally, handled accounts - including RFP Preparation, bidding, negotiation, and execution for all media, web, online streaming, and mobile partnerships KEY ACCOMPLISHMENTS▬▬▬▬▬▬▬▬▬▬▬▬▬► Exceeded KPIs for Social Media Marketing (reach, impact) by 100%.► Worked on Marketing and PR activities that significantly bolstered event footfalls throughout the event.► Took on the additional responsibility for part of operations during the event.► Led the official photography team during the event. Worked with a team of 15 photographers to capture dazzling photographs of the event.► Designed, developed content, and published the Media Handbook.► Received appreciation from the cultural committee for contributing to the event coffee table book.► Received special commendations/awards from the CEO (Jacob Punnoose IPS), on behalf of the state and the central governments, in appreciation of my exceptional contributions for the event.

Post Graduate Programme In Management, Business Administration And Management, General

Activities and Societies: Secretary, External Relations Committee Member, MAC - The Marketing and Advertising Club Member, Students.

Bachelor Of Technology (B.Tech.), Computer Science

► Member of Organizing Committee: Cult A' Way (Intercollege techno cultural fest) from 2011-2013). ► Built business plan for first startup.

Aissce, Computer Science