Mrinal Singh Email & Phone Number

Bengaluru, Karnataka

One Strata is a digital transformation and decision sciences company that helps businesses pursue aggressive growth strategies by combining emergent technologies and disruptive approaches.We achieve this by leveraging your existing assets to realize the potential of your digital investments by using our HYPER X platform.With our core drives focused on continuous innovation by reducing experimentation costs, aggressive growth by capitalizing on industrial changes, and the creation of autonomous value chains, we secure advantage in hyper-competitive landscapes.My primary responsibilities include but are not limited to: ---------------------------------------------------------1. Constructing strategic partnerships and expanding our partner ecosystem.2. Establishing our quarterly business agenda, and company policy.3. Implementing EBITDA growth strategies and client acquisition strategies.4. Directing partner, stakeholder, and investor relations.5. Formulating and assessing business operations impact, business planning directives, and client prospecting strategies.

Bengaluru, Karnataka

Transitioned to the delivery team for the largest German automaker company to establish it's core digital analytics capabilities. Delivered custom digital analytics across its multiple brands to improve web tracking and analytics capabilities.Setup a similar delivery apparatus with the largest Japanese automaker,for its Middle East brand.Growth Highlights: Maximised delivery impact in the automotive industry by repurposing our digital marketing agenda to incorporate data enriched solution architectures using external data and competitor data from tools like SEMRush and SimilarWeb. Incorporated Customer Journey Optimisation within the business intelligence framework.

Bengaluru, Karnataka

Principal delivery ownership of a Precision Targeting App to analyze and predict promotional impact as sales lift which was adopted by a US major supermarket chain. Continued post-delivery to present to multiple industries and integrate with the digital marketing apps ecosystem.Involved in the delivery of Social Media Analytics App based on brandwatch and Kafka stream twitter data. Continued adoption of this app for the largest cruise company, largest LATAM air-carrier, and a German clothing wear company.Simultaneously involved in digital marketing operations the largest Oil and Gas major. Growth Highlights: Continued development of the digital marketing agenda across omnichannel tools. 1st Place in Hackathon by Government of Canada - Determination of Employee Attrition Causality. Incorporated Visitor Segmentation data within our business intelligence framework.

Bengaluru, Karnataka

Core member in the development of the digital marketing agenda of the analytics apps program, from conception to client presentation/prospecting. Beginning with Web Analytics application to analyze client digital assets using adobe or google analytics stack. Completed pharma implementation of the same with a French Pharma Major in the insulin market. Continued developing the Digital Marketing Agenda with an Email Analytics application that was adopted by the largest US B2B technology provider.Autonomously worked on Veeva based audio-analytics proof of concept by taking sole ownership from prospecting to storyboarding-dashboard build which exceeded the scope of the team.Completed the FY with storyboarding and analytics deliveries for LATAM major telecommunications company (developing workforce optimization and SLA optimization tool).Growth Highlights: Constituting an ad-hoc team to drive a digital marketing agenda within the apps ecosystem that was directly overseen by Accenture leadership. Successful adoption of analytics apps that were deployed. Increased autonomy to deliver multiple projects with only minor oversight by leadership.

Bengaluru, Karnataka

Developed multiple POCs for Banking and Healthcare majors using Spark and Hive, most notably to incorporate a text analytics framework based on Zipf's Law using Stanford and SENNA distributions.Completed Big Data Training Program and Fjord Design Thinking Program which was applied in the development of our analytics-as-a-service ecosystem.Growth Highlights: Using Fjord Design Thinking to approach efficient gap analysis and demand gauging to reach out to potential beta clients. Autonomous client prospecting and prototype development to expand the pre-sales scope of the team.

Bengaluru, Karnataka

Delivered multiple reporting workflows across industries including Banking, Pharmaceutical, and Healthcare using Tableau, Alteryx, and Python. Involved in developing a framework to analyze unstructured data particularly text data using machine learning algorithms (primarily NLP techniques) and presenting findings with relevant stakeholders and leadership.Growth Highlights: Achieving technical proficiency with business intelligence tools and gaining machine-learning experience through client data based sandboxes.

Bengaluru, Karnataka

Involved in Client Prospecting, Pre-Sales and Proof-of-Concept development for Oil&Gas and Utility industries with the highlight of pitching an IoT based Predictive Maintenance application for Under Sea Equipment to the largest Oil&Gas Major.Simultaneously was under-going training in business intelligence frameworks, data structures, and statistical modeling.