Mrinalika Ajoy Raj Email & Phone Number

• Brand: Help develop concept and strategy for new seasons & large campaigns for 125+ The Arvind Store in India across through print, outdoor, cinema, digital, BTL & In-store visibility initiatives.• Go-to-Market (GTM): Liaise with external stakeholders (creative, media, BTL, digital agencies, regional activation vendors) and internal teams (sales, operations, IT, supply chain) to successfully implement campaigns. Help plan & implement season launches, range showcase & roadshows for trade partners.• Digital: Managing social media handles for the brand, planning & executing monthly content calendar, developing creatives for social media marketing campaigns and managing influencer marketing campaigns.• Ecommerce: Manage demand generation, understanding of cataloguing and product shoot. Content writing, A+ content creation, listing enrichment, discount management, cart offers, inventory mapping, PLA/PPC advertising on marketplaces. Measure and report performance of marketing campaigns against goals (ROI, KPIs) on Amazon, Myntra, Flipkart, Nykaa Fashion, Tata Cliq & Limeroad• Loyalty & CRM: Implement customer insights and analytics driven loyalty programs via rich-content messages delivered through SMS and Whatsapp. Prepare monthly NPS & Missed Call analysis reports and publish.• Events: Help plan & execute seasonal tradeshows for wholesalers, dealers, distributors and franchisees across domestic and international venues. Conceptualised overall branding and theme, developed and deployed communication and collaterals and carried out post-event feedback and surveys.

Bengaluru, Karnataka, India

Milan, Lombardy, Italy

• Research on customer trends, competitor analysis to implement communication strategy for the brand’s classic collection of perfumes.• Conceptualized ideas for themes for a niche consumer segment to improve visibility for the brands social media platform and collaborations with influencers to increase engagement.

Milan, Lombardy, Italy

• Understand the brand’s core values and concepts• Develop a consistently and innovative communication plan for SeeMe jewels and initiatives. Created a communication campaign that addresses the brand’s values and suggest marketing initiatives that are consistent.

Milan, Lombardy, Italy

• To create the 2020 report and find creative ideas for content and structure steeped in market research.Also to find creative ways of marketing it to an audience.

Milan, Lombardy, Italy

• To analyse the Hotel’s brand identity and track the consumer’s journey and experiencebefore, during and after their stay at the BVLGARI hotel. • To identify main pain points of the customer journey and arrive at a proposal and series of solutions for BVLGARI Hotel along the consumer journey that are realistic, feasible and cost effective and most importantly solutions that are easily implementable.Received special prize awarded from Bulgari Hotel- Milan

Mumbai Area, India

• Generating social media content through coverage for marquee events such as Lakmé Fashion Week, Times Fashion Week and India Cake Fest.• Turbocharging visibility and customer engagement using features such as Instagram/Facebook Live and showing BTS content to brand followers.• Generated and publish Analytics and reports to measure performance of content on various social media platforms Instagram, Facebook and YouTube

Master'S Degree, Luxury Brand Management, Distinction

Master'S Degree, Luxury Brand Management

B.A. Fashion Styling & Image Design, Fashion Styling

Humanities With Mathematics 12Th Standard, Humanities/Humanistic Studies