Mrinalini Chowdhary, Mba, Clmp Email & Phone Number

London, Gb

London, England, United Kingdom

Bengaluru, Karnataka, India

Bangalore Urban, Karnataka, India

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Bengaluru Area, India

- Overlook digital marketing activities on various mediums- Define & monitor key performance metrics to track product and overall company performance- Managing marketing efforts related to branding and positioning the product -Identify opportunities for affiliate marketing- Finalizing presentations and other marketing collaterals

Bengaluru Area, India

Worked for International clients as well as start-ups to analyse competitors, customers, suppliers, partners and market trends primarily within the digital space. Predominantly conducted secondary research in areas related to the Internet and mobile industry. Key Accounts Handled:Microsoft Advertising: Point of contact to the digital advertising and sales department for custom reports for various regions and globally Competitor Analysis: - Identify Microsoft’s and… Show more Worked for International clients as well as start-ups to analyse competitors, customers, suppliers, partners and market trends primarily within the digital space. Predominantly conducted secondary research in areas related to the Internet and mobile industry. Key Accounts Handled:Microsoft Advertising: Point of contact to the digital advertising and sales department for custom reports for various regions and globally Competitor Analysis: - Identify Microsoft’s and its other properties competitors within various industries - Track and monitor competitor’s total ad spends, reach, unique visitors, page views, time spent and more using DirectHeat by Kantar Media and comScore - Benchmark competitor’s based on their top advertisers in terms of value and impressions - Keep a track of competitor ad types in terms of search, native, programmatic, display, rich media, social, video, mobile, cross-screen and their bidding models Demographic Analysis: Demo & Psychographic insights about Microsoft Sites and their competitors using comScore Market Analysis: Internet, Mobile, Smartphone & Online Ad Spend Industry trends using eMarketerSavvyMob – Last Minute Hotel Booking Mobile App- Market Intelligence: Assimilate India’s mobile market, customer and competitive Intelligence- Product: Worked closely with the team during product launch phase. Identify opportunities for improvements within mobile app based on reports and how the industry is progressingMitsui & Co. India Pvt. Ltd. – eCommerce Market entry study- Market Entry Strategy: Worked in a team to develop a market entry strategy into the Indian eCommerce space- Performed studies on Competitor Analysis, Competitor Benchmarking, Evaluation of Consumers, Marketing and Advertising Strategies Show less

Bengaluru Area, India

TigerMom, Hong Kong Based Website - Point of contact for research and product management.TigerMom was a start-up that empowered parents to rate/review schools, discuss issues, search and compare schools• Worked closely with the management to develop the overall product vision and roadmap by understanding business objectives, user needs and pain points. Managed all aspects of the product throughout its lifecycle• Research: Understand users needs and behaviour, market trends & the… Show more TigerMom, Hong Kong Based Website - Point of contact for research and product management.TigerMom was a start-up that empowered parents to rate/review schools, discuss issues, search and compare schools• Worked closely with the management to develop the overall product vision and roadmap by understanding business objectives, user needs and pain points. Managed all aspects of the product throughout its lifecycle• Research: Understand users needs and behaviour, market trends & the competitive landscape in strategizing a plan for the product. Create market requirement documents (MRDs) to address trends• Business Plan: Create business requirement documents (BRDs) to highlight customer needs, product features additions and more. Shortlist potential partners to increase product visibility- Product: Managed launch of products/features & created product requirement documents. Collaborated with multiple teams (tech/ops/UX/UI/Marketing/Content) to ensure successful launch. Manage website’s functional & design features- Analytics: Define and monitor key performance metrics to ensure product performance using Google Analytics and other databases- Marketing Collaterals: Prepared partnership decks, media decks and other presentations. Handled launch planning, positioning & messagingAll time Breather – ATB, Bangalore Based Website: Point of contact for research and product management.- Product management and Strategic Planning for Launch: Worked with a team to develop a market entry strategy. Handled product launch plan. Acted as a liaison between design, development & product teams. Manage website’s functional & design features- Online Market Insights: Studied the Indian Online Space which covered number of Internet users, their growth and future outlook on Desktop, Mobile & Tablet. Strategic Recommendations: Target Market Analysis, Editorial Content Strategy, User Acquisition Strategy, Revenue Generation, Advertising Strategy Show less

Bengaluru Area, India

Talent Supply Mapping (TSM) and Market Analysis: BPO/IT sector, Management Consulting and Analytics across various skills in the 6 cities (Barcelona, Bilbao, Warsaw, Wroclaw, Krakow & Prague), US registered nurses, US licensed pharmacists in PhilippinesProduct attribute attractiveness study, Customer Analysis, USP & GAP Analysis, Competitive Positioning Mapping, Market Position Analysis- Construction Equipment Industry

Liaise between client administrators and sub-custodians of Northern Trust in various countries to create security accounts for clients. Understand the official requirements to invest in various countries

Mba, Finance

Activities and Societies: 2008-2009 Member of the Cardiff University Women’s Cricket Team Participated in Inter- University Tournament..

Digital Marketing For Business Growth - Executive Education Program

Understanding of digital marketing channels like search, display, social and mobile advertising as well as web analytics.

Pgdba, Hr

Dissertation: ‘A study to assess employee motivation in Air Deccan using the work motivation score technique.’ My study enabled Air Deccan.

Bachelor Of Arts, Psychology, Economics, Sociology

Activities and Societies: College Cricket Team Member of the Mount Carmel College Women’s Cricket Team from 2004 to 2007. Participated.

Isc, Physics, Chemistry, Biology, Math

Activities and Societies: 2004 School Prefect of the Assam Valley School in the year 2003-04.