"Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away" - French author, Antoine de Saint-ExuperySenior design professional with over 9 years of experience in branding, digital UI/UX and design research; having led multidisciplinary teams on projects across industries. With an ideology that visual and interactive communication solutions should be concept driven, aesthetic and a balanced integration of ‘Form & Function’, I believe design innovation has a strategic role to play in any product/service.From the brief to the finished execution, I have a passion for transforming complex strategic challenges into engaging, unique and creative solutions that people can connect with.My work uses a contemporary graphic design language that often draws inspiration from traditional visual culture, art, music & literature so that each project develops a unique brand value with a distinct personality.
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Creative DirectorMethod M DesignDelhi, Dl, In -
Creative DirectorMethod M Design Feb 2011 - PresentNew Delhi Area, IndiaCreative direction on projects for clients, both corporate and individual across various industries.Branding and Strategy for projects based out of Australia & Europe.Leading projects across a spectrum of services like Brand Identity, Publication & Editorial Design, Packaging, Interactive Media, Product Design, Information Design and Environment Graphics (Exhibition Design). Mentoring Design Diploma Thesis projects. -
Creative DirectorGobazaar.Com (A Unit Of Jaina Marketing India Pvt. Ltd.) Apr 2015 - Jul 2016New Delhi Area, IndiaLead and manage core design team to create web interfaces and UI/UX design flows.Develop conceptual diagrams, wireframes, detailed visual mockups and prototypes.Collaborate with cross-functional teams such as, product managers, developers and designers to evolve product/service requirements into compelling visual experiences.Use the understanding of brand attributes as well as consumer behaviour to develop visual frameworks that include typography, colour palettes, and visual style.Develop the overarching visual language and guidelines so as to define the brand as a cohesive whole in its presentation and interpretation.Communicate high-level design strategies and detailed interaction behaviour.
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Senior Design ConsultantRgd Design Mar 2013 - Nov 2014Mumbai Area, IndiaArt direction and creative conceptualization. Create end-to-end focused communication strategies from concept to execution. Managing projects and charting roadmap requirements.
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Communications & Design Research DirectorCwei, Consortium Of Women Entrepreneurs Of India Jan 2010 - Apr 2013New Delhi, IndiaRepresented India as an Invited Speaker at AWEC, Asian Women Entrepreneurs Conference, Seoul (South Korea).➢ Published paper was on ‘Creative Industry Enhancing Green Growth - A challenging career for young women entrepreneurs’. Design & Development Training workshops for tribal women in Iron craft, Wood, Dhokra and Brass products in Chhattisgarh, India. Communication Design & Development research for the Micro Entrepreneurs’ Annual Meet & Design Development Workshop, India International Trade Fair, New Delhi (India).Strategy and re-branding of the SARAS Gallery, Rajiv Gandhi Handicraft Bhawan, New Delhi (India).➢ Initiative supported by Ministry of Rural Development, Govt. Of India.
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Head Of DesignTccggd Mar 2006 - Aug 2009New Delhi Area, IndiaDesign account lead on clients, both corporate and individual across various industries. Visualisation and production across projects spanning Brand Identity, Publication & Editorial Design, Packaging, Interactive Media, Product Design, Information Design and Environment Graphics (Exhibition Design).
Mrinalini Tandon Skills
Mrinalini Tandon Education Details
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Srishti Institute Of Art, Design & TechnologyVisual & Communication Design -
Vasant Valley School
Frequently Asked Questions about Mrinalini Tandon
What company does Mrinalini Tandon work for?
Mrinalini Tandon works for Method M Design
What is Mrinalini Tandon's role at the current company?
Mrinalini Tandon's current role is Creative Director.
What schools did Mrinalini Tandon attend?
Mrinalini Tandon attended Srishti Institute Of Art, Design & Technology, Vasant Valley School.
What are some of Mrinalini Tandon's interests?
Mrinalini Tandon has interest in Social Services, Economic Empowerment, Civil Rights And Social Action, Education, Poverty Alleviation, Human Rights, Arts And Culture.
What skills is Mrinalini Tandon known for?
Mrinalini Tandon has skills like Communication Design, Design Strategy, Typography, Corporate Identity, Visual Communication, Layout, Information Design, Experience Design, Design Thinking, Concept Development, Art Direction, Interaction Design.
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