Mrinal Narain Email & Phone Number

Gurugram, Hr, In

Dubai, United Arab Emirates

Apparel Group is a Dubai-based multi-billion dollar retail conglomerate with a presence across 15+ countries in MENA, India & Southeast Asia with 2000+ stores of 80+ brands, including Levis, Tommy Hilfiger, Aldo, Inglot, Tim Hortons, Cold Stone & NYC Pizza. Apparel Group's eCommerce arms: 1. 6thstreet.com (Clothing & Apparel platform), 2. Nessa.com (Beauty platform) constantly paddles to bring new customer experiences.The work division is envisaged to enable growth across multiple sectors with a concentration on the following:▪ Family Office Investments: PE, M&A deals, Early & Mid Stage Startups▪ Strategy - eCommerce: Business, Growth, Efficiency & Partnership for 6thStreet.com▪ New Initiatives: Business Expansion, Identifying & Fueling new verticals, Planning & Creating Joint Ventures.

Dubai, United Arab Emirates

(Secured a pre-placement offer to join full-time) ▪ Spearheaded the marketing and growth team for 4 GCC countries, achieving a 43% growth in monthly active users while boosting brand awareness▪ Launched the loyalty program, enhancing cross-product user activation and retention while conducting a thorough MVP performance evaluation▪ Devised and executed growth strategies to boost engagement, repeat, and re-activation while consistently monitoring pertinent KPIs for further enhancement▪ Performed cohort analysis, leveraging customer activity patterns for strategic targeting, optimizing retention metrics, and providing data-driven insights

Pune, Maharashtra, India

(Secured a pre-placement offer to join full-time) ▪ Built an analytical dashboard to visualize automated testing coverage, achieving a 90% reduction in analysis time and enhancing the ease of issue resolution▪ Integrated visualization features to identify high-error areas and frequent error codes, empowering the development team with data-driven insights▪ Created use cases for different user personas, journey maps, and product requirements to finalize and prioritize among features to be implemented▪ Developed the production-ready web application using Java, SpringBoot, ThymeLeaf, Apache POI, and Regex while ensuring the scope of further integrations

(One of the initial members, helped in research and business planning) ▪ Conducted industry and peer group analysis for 14+ international competitors while preparing demand estimates for the upcoming product▪ Identified the optimal revenue model to address a $7.5B serviceable addressable market (SAM), focusing on reducing AT&C loss from 27% to 8%▪ Built the DCF valuation, outlined cost structure, and projected unit economics by forecasting demand, supply, and the scope of geographical expansion

▪ Performed investment research on the Indian banking sector by examining annual reports, market performance, and management efficiency▪ Enhanced trading performance using strategies such as Mohanram G-score, Piotroski F-score, and Z-score, while conducting technical analysis for trading

▪ Developed product usage estimates, and assessed scalability & profitability for the bicycle rental service, along with comprehensive market research▪ Facilitated 15+ valuable leads through extensive market research, involving surveys of administrative bodies and over 1,100 students across 22 colleges

Project Overview:▪ Solved Harvard Business Review case study “Dean’s Dilemma: Selection of students for MBA” & managerial problems using a data-analysis-driven approach▪ Built an airline ticket pricing model by training multiple regression models in R using a 1.5 lakh data-point-wide set of training and test data