- Leadership and Management of the Account Team responsible for Vodafone- Planning, management, monitoring and implementation of all Vodafone Advertising Campaigns (ATL, BTL, Digital and Social Media)- Strategic and creative management of Vodafone Social Media networks- Operationalization of all digital projects integrated with 360º marketing campaigns

- Executives' Education & Training of Communication and Digital Marketing Courses

- Coordinate, track progress and monitor global marketing initiatives across departments and divisions- Liaise between brand, production, performance and agency teams worldwide- Build and manage global e-commerce strategy and implementation: Ad Campaigns (Google, Facebook and Youtube), CRM and Affiliate Marketing

- Develop all marketing strategy and procedures for all Selina properties in Europe- Coordinate with the location sales & marketing team the implementation of Europe's Marketing Plan- Build and implement an e-commerce strategy on an european level (Social Media Ads, SEO, SMO)

- Develop all sales & marketing strategy and procedures for all Selina properties in Portugal - Coordinate with location sales & marketing team the implementation and operation of Portugal S&M plan- Manage all PR and Media of Selina nationally in coordination with local and global PR agencies.

- Management of Advertising Campaigns, Social Media, PR and Marketing Activations related to NOS Soccer Sponsorship - Support in the Operational Management of Music Sponsorship, launch of new Mobile Products, TV Programs and Cinema Premieres- Development and Implementation of NOS Brand Activation Strategy

- Creation and implementation of communication plans for the launch of new channels and TV - Managing and building content for digital client communication: E-Mail Marketing, E-Newsletter and Website.- Support in the development and communication of new TV Apps

Developed a Client Re-Activation Communication Plan in order to reduce churn in the e-grocery business (Continente Online):1. Segmented churned clients and developed a specific commercial message for each segment2. Mapping of Customer Decision Journey: Pain Points and Magic Moments3. Creation of an Emotional Communication Matrix- Ranked best Master Thesis (2015)

- Development, coordination and implementation of advertising campaigns for Mass Media (TV, Radio and Outdoor) , Web (Social Media) and Point of Sale for FMCG Markets in Portugal and Angola.- Creation of Product/Service Communication Strategies for the Energy, FMCG and Real State sector- Responsible for the management of Government National Domestic Violence Advertising Campaign (have received official thanks from the Government of Portugal)

- Responsible for the creation of a microcredit model in São Tomé, in partnership with São Tomé International Bank (Select 6 entrepreneurs from a pool of 450 that received micro-loans)- Development and Implementation of the NGO Communication Strategy in São Tomé- Development of NGO and entrepreneurs' business model on the field